//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Unternehmensführung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
122
Marketingmanagement
122
Consumer behaviour
25
Konsumentenverhalten
25
Marketing
23
Brand management
14
Markenführung
14
Beziehungsmarketing
13
Relationship marketing
13
Brand image
12
Markenimage
12
Marketing theory
12
Marketingtheorie
12
USA
12
United States
12
Großbritannien
10
United Kingdom
10
Firm performance
9
Unternehmenserfolg
9
Corporate Social Responsibility
8
Corporate social responsibility
8
Internet marketing
8
Online-Marketing
8
marketing strategy
8
Lieferantenmanagement
7
Social Web
7
Social web
7
Strategic management
7
Strategisches Management
7
Supplier relationship management
7
Customer value
6
Kundenwert
6
Accounting
5
Betriebliche Wertschöpfung
5
Business ethics
5
Nachhaltige Entwicklung
5
Rechnungswesen
5
Sustainable development
5
Unternehmensethik
5
Value creation
5
more ...
less ...
Online availability
All
Undetermined
24
Type of publication
All
Article
131
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
137
Aufsatz in Zeitschrift
137
Collection of articles of several authors
6
Sammelwerk
6
Case study
5
Fallstudie
5
Conference paper
3
Konferenzbeitrag
3
Conference proceedings
2
Konferenzschrift
2
more ...
less ...
Language
All
English
137
Author
All
Hunt, Shelby D.
4
Tadajewski, Mark
3
Aitken, Robert
2
Baxter, Ian
2
Butler, Patrick
2
Buttle, Francis A.
2
Collins, Neil
2
Conduit, Jodie
2
Dibb, Sally
2
Doherty, Anne Marie
2
Hewer, Paul
2
Jaworski, Bernard J.
2
Johnson, Lester W.
2
Lang, John T.
2
McEachern, Morven G.
2
O'Cass, Aron
2
O'Gorman, Kevin
2
Polonsky, Michael J.
2
Ramaseshan, B.
2
Ryals, Lynette
2
Ryan, Annmarie
2
Smith Maguire, Jennifer
2
Taheri, Babak
2
Varadarajan, Rajan
2
Watson, David J.
2
White, Lesley
2
Wilkie, Dean C. H.
2
Aleti, Torgeir
1
Ang, Lawrence
1
Antioco, Michael D. J.
1
Araujo, Luis
1
Armstrong Soule, Catherine A.
1
Armstrong, Kate
1
Aspara, Jaakko
1
Baeza, Julia
1
Baldauf, Artur
1
Balmer, John M. T.
1
Barnes, Stuart J.
1
Bates, Ken
1
Baxter, Jessica
1
more ...
less ...
Institution
All
Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Published in...
All
Journal of marketing management : MM
Journal of business ethics : JOBE
1,757
SpringerLink / Bücher
1,630
Journal of business research : JBR
837
Springer eBook Collection
629
Business strategy and the environment
578
International journal of production research
543
Industrial marketing management : the international journal for industrial and high-tech firms
451
Europäische Hochschulschriften / 5
423
International journal of production economics
417
Gabler Edition Wissenschaft
372
Business process management journal
357
Journal of business ethics : JBE
348
Technological forecasting & social change : an international journal
324
Strategic management journal
323
Harvard business review : HBR
278
Corporate social responsibility and environmental management
276
Lehrbuch
255
Harvard-Business-Manager : das Wissen der Besten
253
Business horizons
233
Management decision : MD
232
Springer eBook Collection / Business and Economics
226
Journal of strategic marketing
214
Journal of business economics : JBE
209
Long range planning : LRP ; international journal of strategic management
209
International journal of hospitality management
208
European journal of operational research : EJOR
206
Management science : journal of the Institute for Operations Research and the Management Sciences
200
Working paper / National Bureau of Economic Research, Inc.
199
Business ethics quarterly : the journal of the Society for Business Ethics
188
NBER working paper series
188
Edward Elgar E-Book Archive
186
The journal of business & industrial marketing
182
Premier reference source
175
European management journal
172
Research
172
Springer eBook Collection / Business and Management
172
Journal of business strategy
170
European research studies
169
Business & society
165
Management research review
161
more ...
less ...
Source
All
ECONIS (ZBW)
137
Showing
1
-
10
of
137
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Less in more : is a green demarketing strategy sustainable?
Armstrong Soule, Catherine A.
;
Reich, Brandon J.
- In:
Journal of marketing management : MM
31
(
2015
)
13/14
,
pp. 1403-1427
Persistent link: https://www.econbiz.de/10011405575
Saved in:
2
The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.
;
Dowling, Grahame R.
;
Wei, Edward
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
Saved in:
3
Is more capability always benefical for firm performance? : market orientation, core business process capabilities and business environment
Jaakkola, Matti
;
Frösén, Johanna
;
Tikkanen, Henrikki
; …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1359-1385
Persistent link: https://www.econbiz.de/10011585861
Saved in:
4
Practice (mis)matching : multiple performations of a cultural sponsorship network
Ryan, Annmarie
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1445-1469
Persistent link: https://www.econbiz.de/10012042283
Saved in:
5
Advancing marketing strategy in the marketing discipline and beyond : from promise, to neglect, to prominence, to fragment (to promise?)
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 16-51
Persistent link: https://www.econbiz.de/10011883305
Saved in:
6
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
7
Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory
Varadarajan, Rajan
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011883319
Saved in:
8
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
9
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
10
Interactive effects of marketing strategy formulation and implementation upon firm performance
Ramaseshan, B.
;
Ishak, Asmai
;
Kingshott, Russel P. J.
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1224-1250
Persistent link: https://www.econbiz.de/10010209649
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->