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~subject:"Marketing management"
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Search: subject:"Unternehmensplanung"
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Marketing management
Strategisches Management
32,600
Strategic management
32,295
Unternehmensplanung
5,818
Theorie
4,485
Theory
4,462
Corporate planning
3,701
Unternehmenserfolg
3,203
Firm performance
3,121
Organizational change
2,575
Organisatorischer Wandel
2,573
Deutschland
2,285
Multinationales Unternehmen
2,280
Transnational corporation
2,233
USA
2,204
Germany
2,174
United States
2,129
Innovationsmanagement
2,073
KMU
2,006
SME
2,004
Management
1,998
Innovation management
1,995
Innovation
1,851
Wettbewerbsstrategie
1,510
Human Resource Management
1,507
Personalmanagement
1,507
Competitive strategy
1,440
Strategische Planung
1,314
Corporate Social Responsibility
1,280
Corporate social responsibility
1,265
Managers
1,240
Führungskräfte
1,238
Erfolgsfaktor
1,201
Globalisierung
1,158
Wettbewerbsvorteil
1,154
Success factor
1,148
Globalization
1,128
Competitive advantage
1,117
Unternehmen
1,114
Resource-based view
1,113
Ressourcenorientierter Ansatz
1,112
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Undetermined
260
Free
77
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Article
542
Book / Working Paper
383
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453
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453
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74
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74
Hochschulschrift
46
Lehrbuch
43
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42
Collection of articles of several authors
41
Sammelwerk
41
Graue Literatur
38
Non-commercial literature
38
Textbook
31
Bibliografie enthalten
23
Bibliography included
23
Arbeitspapier
22
Working Paper
22
Aufsatzsammlung
18
Case study
17
Fallstudie
17
Konferenzschrift
10
Reprint
9
Conference proceedings
8
Guidebook
7
Ratgeber
7
Fallstudiensammlung
6
Bibliografie
4
Handbook
4
Handbuch
4
Collection of articles written by one author
3
Sammlung
3
Company information
2
Conference paper
2
Firmeninformation
2
Glossar enthalten
2
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2
Interview
2
Konferenzbeitrag
2
Elektronischer Datenträger
1
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1
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1
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English
763
German
148
Hungarian
3
Polish
3
Russian
3
French
2
Dutch
2
Bulgarian
1
Spanish
1
Ukrainian
1
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Author
All
Tomczak, Torsten
14
Kuß, Alfred
13
Reinecke, Sven
10
Pfeffermann, Nicole
9
Piercy, Nigel
9
Aaker, David A.
7
Cravens, David W.
7
Homburg, Christian
7
Day, George S.
6
Kotler, Philip
6
Narang, Shanker
6
Krohmer, Harley
5
Lane, Nikala
5
Walters, David
5
Devinney, Timothy Michael
4
Didonet, Simone Regina
4
Emrich, Christin
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Johnson, Jean L.
4
Morgan, Neil A.
4
Proctor, Tony
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Andreasen, Alan R.
3
Bendixen, Michael
3
Gilmore, Audrey
3
Gnizy, Itzhak
3
Grinstein, Amir
3
Isoherranen, Ville
3
Jenner, Thomas
3
Katsonis, Nikolaos
3
Khosrowpour, Mehdi
3
Kleinaltenkamp, Michael
3
Kreilkamp, Edgar
3
Mohammad Falahat
3
Ormrod, Robert P.
3
Parnell, John A.
3
Percy, Larry
3
Sfakianakis, Michael
3
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Institution
All
Information Resources Management Association
3
DePaul University / College of Commerce
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Macquarie University / Department of Economics
2
Springer Fachmedien Wiesbaden
2
AMACOM
1
American Marketing Association
1
Berliner Wissenschafts-Verlag
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Deutsche Gesellschaft für Versicherungsmathematik
1
Deutscher Manager-Verband
1
Duncker & Humblot
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Harvard Graduate School of Business Administration / Division of Research
1
IGI Global
1
International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
1
John Wiley and Sons <Hoboken, NJ>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Magyar Szocialista Munkáspárt
1
Magyar Szocialista Munkáspárt / Gazdaságpolitikai Osztály
1
Magyar Szocialista Munkáspárt / Győr-Sopron Megyei Bizottság
1
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Severo-Kavkazskij Federalʹnyj Universitet
1
Springer-Verlag GmbH
1
Verlag Dr. Kovač
1
Vserossijskaja Naučno-Praktičeskaja Konferencija Problemy i Perspektivy Razvitija Ėkonomičeskogo i Upravlenčeskogo Potenciala Rossii v XXI Veke <2, 2004, Pensa>
1
Čerkasʹkyj deržavnyj technolohičnyj universytet
1
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Published in...
All
Journal of business research : JBR
30
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of strategic marketing
22
SpringerLink / Bücher
13
European journal of marketing : EJM
12
Lehrbuch
12
The journal of business & industrial marketing
9
Journal of the Academy of Marketing Science
8
Business horizons
7
International journal of business and globalisation : IJBG
6
International marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Gabler Edition Wissenschaft
5
International entrepreneurship and management journal
5
Journal of business strategy
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Springer eBook Collection
5
Amfiteatru economic : an economic and business research periodical
4
Europäische Hochschulschriften / 5
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international marketing
4
Journal of marketing
4
Journal of retailing and consumer services
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Baltic journal of management
3
Critical explorations
3
EuroMed journal of business
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
Hochschulschriften zur Betriebswirtschaftslehre
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
International journal of trade and global markets
3
Journal for global business advancement : JGBA
3
Journal of business case studies
3
Journal of business-to-business marketing
3
Journal of communication management : an international journal
3
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ECONIS (ZBW)
925
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1
Effect of marketing strategy on organizational efficacy via managerial accounting
Quang Linh Huynh
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
4
,
pp. 84-98
Persistent link: https://www.econbiz.de/10014447617
Saved in:
2
Comparative analysis of the role of strategic orientation, strategic performance metric focus and strategic audacity in driving firm performance : family businesses vs nonfamily bu...
Vlasic, Goran
- In:
Journal of family business management : JFBM
13
(
2023
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10014317219
Saved in:
3
Direct-to-Consumer (D2C) strategies of established consumer goods manufacturers : a dynamic capability perspective
Lienhard, Severin
-
2023
Persistent link: https://www.econbiz.de/10014293048
Saved in:
4
Strategic orientation and absorptive capacity : the mediating role of functional conflict
Md Daud Ismail
;
Samsudin, Zurina
;
Othman, Mohd Salekhan
; …
- In:
The South East Asian journal of management
17
(
2023
)
2
,
pp. 74-95
Persistent link: https://www.econbiz.de/10014429046
Saved in:
5
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
6
Leveraging strategic planning to navigate volatile environments
Murillo, Enrique
;
Atristain Suarez, Connie
- In:
Creating Economic Stability Amid Global Uncertainty : …
,
(pp. 189-217)
.
2023
Persistent link: https://www.econbiz.de/10014448324
Saved in:
7
Investigating the mix of strategic choices and performance of transaction platforms : evidence from the crowdfunding setting
Dushnitsky, Gary
;
Piva, Evila
;
Rossi-Lamastra, Cristina
- In:
Strategic management journal
43
(
2022
)
3
,
pp. 563-598
Persistent link: https://www.econbiz.de/10012818650
Saved in:
8
It takes two to tango : the interplay between decision logics, communication strategies and social media engagement in start-ups
Rudeloff, Christian
;
Pakura, Stefanie
;
Eggers, Fabian
; …
- In:
Review of managerial science : RMS
16
(
2022
)
3
,
pp. 681-712
Persistent link: https://www.econbiz.de/10013191543
Saved in:
9
How can firms locate proactive strategic flexibility in their new product development process : the effects of market and technological alignment
Kandemir, Destan
;
Bakir, Nuran Acur
- In:
Innovation: organization & management : IOM
24
(
2022
)
3
,
pp. 407-432
Persistent link: https://www.econbiz.de/10013352610
Saved in:
10
Value creation through omnichannel practices for multi-actor customers : an evolutionary view
Climent, Ricardo Costa
;
Haftor, Darek M.
;
Chowdhury, …
- In:
Journal of enterprising communities : people and places …
16
(
2022
)
1
,
pp. 93-118
Persistent link: https://www.econbiz.de/10012886189
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