Davis, Felicita; Gnanasekar, Manoj Britto Francis; … - In: South Asian journal of marketing 2 (2021) 1, pp. 28-50
Purpose - The present study is aimed at examining the antecedents of online shopping user behavior and customer … behavior, and (2) the effect of user behavior on customer satisfaction are examined. Design/methodology/approach - A conceptual …) trust and (6) product factors were positively related to online user behavior. Results also show that user behavior is …