Purpose This study examines the role of logotypes in advertising effectiveness on s-commerce platforms by analyzing the visual attention paid by the consumer to fashion branding - wordmarks or combination marks - and their subsequent recall. Design/methodology/approach The study examines the...

The pervasive threat of online disinformation challenges the integrity of the digital public sphere and the resilience of liberal democracies. This study conceptualizes and evaluates an explainable artificial intelligence (XAI) artifact specifically designed for disinformation detection,...