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  • Search: subject:"User generated content"
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Year of publication
Subject
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Social Web 430 Social web 430 user-generated content 268 Customer integration 241 Kundenintegration 241 Internet marketing 222 Online-Marketing 220 Consumer behaviour 199 Konsumentenverhalten 198 User-generated content 192 Viral marketing 177 Virales Marketing 177 Web 2.0 technologies 132 Web 2.0-Technologien 132 Online retailing 89 Online-Handel 89 Brand image 79 Markenimage 79 Beziehungsmarketing 67 Relationship marketing 67 Brand management 62 social media 61 Markenführung 60 Social media 58 Holiday behaviour 48 Urlaubsverhalten 48 E-commerce 46 Electronic Commerce 46 Tourism 44 Brand 42 Markenartikel 42 Content Management 41 Content management 41 Digital platform 41 Digitale Plattform 41 Kundenzufriedenheit 36 user generated content 36 Tourismus 35 Customer satisfaction 34 Soziales Netzwerk 34
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Online availability
All
Undetermined 412 Free 142 CC license 10
Type of publication
All
Article 555 Book / Working Paper 95 Other 3
Type of publication (narrower categories)
All
Article in journal 440 Aufsatz in Zeitschrift 440 research-article 40 Working Paper 37 Graue Literatur 26 Non-commercial literature 26 Arbeitspapier 21 Article 14 Hochschulschrift 12 Thesis 12 Aufsatz im Buch 7 Book section 7 review 7 Conference Paper 3 Conference paper 3 Dissertation u.a. Prüfungsschriften 3 Konferenzbeitrag 3 Aufsatzsammlung 2 Collection of articles of several authors 2 Collection of articles written by one author 2 Research Report 2 Sammelwerk 2 Sammlung 2 Book Part 1 Congress Report 1 Handbook 1 Handbuch 1 Interview 1 Konferenzschrift 1 conceptual-paper 1 review-article 1
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Language
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English 586 Undetermined 50 German 15 Polish 2
Author
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Slivko, Olga 18 Kummer, Michael E. 13 Kerkhof, Anna 10 Ghose, Anindya 7 Klimczuk, Andrzej 7 Goldenberg, Jacob 6 Hinnosaar, Marit 6 Hinnosaar, Toomas 6 Kannan, P. K. 6 Arnhold, Ulrike 5 Giorgidze, George 5 Girard, Yann 5 Halatchliyski, Iassen 5 Handke, Christian 5 Hofstetter, Reto 5 Kwok, Linchi 5 Mattes, Anselm 5 Saam, Marianne 5 Saura, José Ramón 5 Shapira, Daniel 5 Tan, Yong 5 Tellis, Gerard J. 5 Xie, Karen L. 5 Dennhardt, Severin 4 Hu, Feng 4 Ipeirotis, Panagiotis G. 4 Lanz, Andreas U. 4 Law, Rob 4 Münster, Johannes 4 Netzer, Oded 4 Ozuem, Wilson 4 Qiu, Liangfei 4 Ranfagni, Silvia 4 Schoenmueller, Verena 4 Schweidel, David A. 4 Seiler, Stephan 4 Stahl, Florian 4 Tirunillai, Seshadri 4 Willis, Michelle 4 Zhang, Michael 4
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Institution
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 5 NET Institute 3 Zentrum für Europäische Wirtschaftsforschung (ZEW) 3 Centre for Economic Performance, LSE 2 London School of Economics (LSE) 2 Fachbereich für Wirtschaftswissenschaften, Universität Paderborn 1 International Conference on Tourism and Information and Communication Technology <14., 2023, Málaga> 1 International Telecommunications Society (ITS) 1 Universität Mannheim 1
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Published in...
All
Information systems research : ISR 24 Marketing science 23 Management science : journal of the Institute for Operations Research and the Management Sciences 16 Journal of marketing research 14 Tourism management : research, policies, practice 13 Journal of business research : JBR 12 ZEW Discussion Papers 11 Journal of marketing 10 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 9 Journal of management information systems : JMIS 9 Journal of travel and tourism marketing 9 International journal of hospitality management 8 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 8 Marketing Science 8 International journal of contemporary hospitality management 7 Journal of electronic commerce research : JECR 7 Journal of hospitality marketing & management 7 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 6 Journal of Hospitality and Tourism Technology 6 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 6 Journal of retailing and consumer services 6 ZEW discussion papers 6 CESifo Working Paper 5 CESifo working papers 5 Journal of hospitality and tourism insights 5 Journal of marketing communications 5 MPRA Paper 5 Online Information Review 5 Technological forecasting & social change : an international journal 5 The journal of product & brand management 5 Industrial marketing management : the international journal for industrial and high-tech firms 4 International journal of advertising : the review of marketing communications 4 International journal of consumer studies 4 International journal of technology marketing : IJTMkt 4 Internet Policy Review 4 Journal of Product & Brand Management 4 Journal of destination marketing & management 4 Journal of promotion management : innovations in planning and applied research 4 Journal of the Academy of Marketing Science 4 Journal of vacation marketing 4
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Source
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ECONIS (ZBW) 491 Other ZBW resources 54 RePEc 50 EconStor 36 BASE 12 USB Cologne (EcoSocSci) 10
Showing 91 - 100 of 653
Cover Image
It pays to diversify : effect of bullet-screen comment diversity on payment
Zhang, Mingyue; Ma, Xuejing; Chen, Haipeng - In: Psychology & marketing 41 (2024) 8, pp. 1686-1702
Persistent link: https://www.econbiz.de/10015073412
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Topic mining of real-time discussions : what catches the attention of live-streaming esports viewers?
Wang, Wenche; Fan, Jiajia - In: European Sport management quarterly : ESMQ 24 (2024) 2, pp. 323-344
Persistent link: https://www.econbiz.de/10014564372
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From consumer to contributor : navigating the new landscape of user-generated content
Dhote, Tripti; Pillai, Samaya Venkatesh; Pathak, Pankaj - In: New trends in marketing and consumer science, (pp. 184-203). 2024
Persistent link: https://www.econbiz.de/10015110706
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Consumer perceived corporate social responsibility and electronic word of mouth in social media : mediating role of consumer-company identification and moderating role of user-gene...
Sharma, Rajesh - In: Journal of financial services marketing 29 (2024) 2, pp. 523-535
Persistent link: https://www.econbiz.de/10015060809
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Influence of perceived usefulness and user generated content on consumer trust to make online purchase decision
Sahai, Pavitra; Gupta, Pratyush; Hungund, Sumukh - In: International journal of business excellence : IJBEX 32 (2024) 3, pp. 273-295
Persistent link: https://www.econbiz.de/10015060976
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The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda
Singh, Diksha; Pandey, Vidushi - In: International journal of consumer studies 48 (2024) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
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Combination of streamers' product description and viewers' comments : moderating effect of streamer–viewer relationship strength
Peng, Yuhong; Ding, Jianwei; Zhang, Yueyan - In: Marketing intelligence & planning 42 (2024) 1, pp. 190-210
Persistent link: https://www.econbiz.de/10014469248
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Comment on "Frontiers: the interplay of user-generated content, content industry revenues, and platform regulation: quasi-experimental evidence from YouTube"
Tushnet, Rebecca - In: Marketing science 43 (2024) 1, pp. 13-15
Persistent link: https://www.econbiz.de/10014470079
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Rejoinder on "Frontiers: the interplay of user-generated content, content industry revenues, and platform regulation: quasi-experimental evidence from YouTube"
Wlömert, Nils; Papies, Dominik; Clement, Michel; … - In: Marketing science 43 (2024) 1, pp. 16-19
Persistent link: https://www.econbiz.de/10014470080
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The effect of online company responses on app review quality
Su, Qiuli; Namin, Aidin; Ketron, Seth - In: Journal of consumer marketing 41 (2024) 1, pp. 110-125
Persistent link: https://www.econbiz.de/10014471248
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