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Search: subject:"User generated content"
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Subject
All
Social Web
428
Social web
428
user-generated content
268
Customer integration
240
Kundenintegration
240
Internet marketing
220
Online-Marketing
218
Consumer behaviour
199
Konsumentenverhalten
198
User-generated content
191
Viral marketing
176
Virales Marketing
176
Web 2.0 technologies
132
Web 2.0-Technologien
132
Online retailing
89
Online-Handel
89
Brand image
79
Markenimage
79
Beziehungsmarketing
67
Relationship marketing
67
Brand management
62
social media
61
Markenführung
60
Social media
57
Holiday behaviour
47
Urlaubsverhalten
47
E-commerce
46
Electronic Commerce
46
Tourism
44
Brand
42
Markenartikel
42
Content Management
41
Content management
41
Digital platform
41
Digitale Plattform
41
Kundenzufriedenheit
36
user generated content
36
Tourismus
35
Customer satisfaction
34
Soziales Netzwerk
34
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Online availability
All
Undetermined
412
Free
139
CC license
9
Type of publication
All
Article
552
Book / Working Paper
95
Other
3
Type of publication (narrower categories)
All
Article in journal
438
Aufsatz in Zeitschrift
438
research-article
40
Working Paper
37
Graue Literatur
26
Non-commercial literature
26
Arbeitspapier
21
Article
13
Hochschulschrift
12
Thesis
12
Aufsatz im Buch
7
Book section
7
review
7
Conference Paper
3
Conference paper
3
Dissertation u.a. Prüfungsschriften
3
Konferenzbeitrag
3
Aufsatzsammlung
2
Collection of articles of several authors
2
Collection of articles written by one author
2
Research Report
2
Sammelwerk
2
Sammlung
2
Book Part
1
Congress Report
1
Handbook
1
Handbuch
1
Interview
1
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1
conceptual-paper
1
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1
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Language
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English
583
Undetermined
50
German
15
Polish
2
Author
All
Slivko, Olga
18
Kummer, Michael E.
13
Kerkhof, Anna
10
Ghose, Anindya
7
Klimczuk, Andrzej
7
Goldenberg, Jacob
6
Hinnosaar, Marit
6
Hinnosaar, Toomas
6
Arnhold, Ulrike
5
Giorgidze, George
5
Girard, Yann
5
Halatchliyski, Iassen
5
Handke, Christian
5
Kannan, P. K.
5
Kwok, Linchi
5
Mattes, Anselm
5
Saam, Marianne
5
Saura, José Ramón
5
Tan, Yong
5
Tellis, Gerard J.
5
Xie, Karen L.
5
Dennhardt, Severin
4
Hofstetter, Reto
4
Hu, Feng
4
Ipeirotis, Panagiotis G.
4
Lanz, Andreas U.
4
Law, Rob
4
Münster, Johannes
4
Netzer, Oded
4
Ozuem, Wilson
4
Qiu, Liangfei
4
Ranfagni, Silvia
4
Schoenmueller, Verena
4
Schweidel, David A.
4
Seiler, Stephan
4
Shapira, Daniel
4
Stahl, Florian
4
Tirunillai, Seshadri
4
Willis, Michelle
4
Zhang, Michael
4
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Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
NET Institute
3
Zentrum für Europäische Wirtschaftsforschung (ZEW)
3
Centre for Economic Performance, LSE
2
London School of Economics (LSE)
2
Fachbereich für Wirtschaftswissenschaften, Universität Paderborn
1
International Conference on Tourism and Information and Communication Technology <14., 2023, Málaga>
1
International Telecommunications Society (ITS)
1
Universität Mannheim
1
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Published in...
All
Information systems research : ISR
24
Marketing science
23
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of marketing research
14
Tourism management : research, policies, practice
13
Journal of business research : JBR
12
ZEW Discussion Papers
11
Journal of marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of management information systems : JMIS
9
Journal of travel and tourism marketing
9
International journal of hospitality management
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Marketing Science
8
International journal of contemporary hospitality management
7
Journal of electronic commerce research : JECR
7
Journal of hospitality marketing & management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of Hospitality and Tourism Technology
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of retailing and consumer services
6
ZEW discussion papers
6
CESifo Working Paper
5
CESifo working papers
5
Journal of hospitality and tourism insights
5
Journal of marketing communications
5
MPRA Paper
5
Online Information Review
5
Technological forecasting & social change : an international journal
5
The journal of product & brand management
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
International journal of technology marketing : IJTMkt
4
Internet Policy Review
4
Journal of Product & Brand Management
4
Journal of destination marketing & management
4
Journal of promotion management : innovations in planning and applied research
4
Journal of vacation marketing
4
Worldwide Hospitality and Tourism Themes
4
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Source
All
ECONIS (ZBW)
489
Other ZBW resources
54
RePEc
50
EconStor
35
BASE
12
USB Cologne (EcoSocSci)
10
Showing
51
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60
of
650
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51
Consequences of information feed integration on user engagement and contribution : a natural experiment in an online knowledge-sharing community
Cao, Zike
;
Zhu, Yingpeng
;
Li, Gen
;
Qiu, Liangfei
- In:
Information systems research : ISR
35
(
2024
)
3
,
pp. 1114-1136
Persistent link: https://www.econbiz.de/10015192742
Saved in:
52
How do online review valence and ratings interact with consumer-generated visuals?
El-Said, Osman
;
Elhoushy, Sayed
;
Al Bulushi, Sara
- In:
The service industries journal
44
(
2024
)
15/16
,
pp. 1181-1210
Persistent link: https://www.econbiz.de/10015194240
Saved in:
53
How to translate firm-generated content to sales? : evidence from online healthcare platforms
Qiao, Wanxin
;
Huang, Ni
;
Yan, Zhijun
- In:
Journal of management information systems : JMIS
41
(
2024
)
4
,
pp. 1173-1197
Persistent link: https://www.econbiz.de/10015196852
Saved in:
54
Peer-to-peer markets with bilateral ratings
Ke, T. Tony
;
Sun, Monic
;
Jiang, Baojun
- In:
Marketing science
43
(
2024
)
5
,
pp. 1081-1101
Persistent link: https://www.econbiz.de/10015197041
Saved in:
55
The nature and determinants of
user-generated
content
for dissatisfied customers : evidence from second-hand luxury fashion brands
Ozuem, Wilson
;
Willis, Michelle
;
Ranfagni, Silvia
; …
- In:
Qualitative market research : an international journal
27
(
2024
)
5
,
pp. 866-891
Persistent link: https://www.econbiz.de/10015324690
Saved in:
56
The differential impact of user- and firm-generated content on online brand advocacy : customer engagement and brand familiarity matter
Aljarah, Ahmad
;
Sawaftah, Dima
;
Ibrahim, Blend
; …
- In:
European journal of innovation management
27
(
2024
)
4
,
pp. 1160-1181
Persistent link: https://www.econbiz.de/10015324828
Saved in:
57
The effect of goal type of
user-generated
content
on consumers' compensatory consumption behavior
Zhang, Hao
;
Meng, Dewen
;
Lv, Xiaolin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
5
,
pp. 1248-1269
Persistent link: https://www.econbiz.de/10015210515
Saved in:
58
An integrated model of social media brand engagement : an empirical study of the Vietnamese luxury residential property market
Nguyen Sinh My
;
Nguyen, Long Thang Van
;
Hiep Cong Pham
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
5
,
pp. 1270-1295
Persistent link: https://www.econbiz.de/10015210516
Saved in:
59
Whether and how prepurchase word of mouth affects postpurchase word of mouth
Dao, Hung M.
;
Bhoumik, Kshitij
;
Igarashi, Reika
- In:
Journal of interactive marketing
59
(
2024
)
4
,
pp. 415-431
Persistent link: https://www.econbiz.de/10015159115
Saved in:
60
(How) does
user-generated
content
impact content generated by professionals? : evidence from local news
Sen, Ananya
;
Grad, Tom
;
Ferreira, Pedro
;
Claussen, Jörg
- In:
Management science : journal of the Institute for …
70
(
2024
)
9
,
pp. 6045-6068
Persistent link: https://www.econbiz.de/10015138018
Saved in:
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