Netzer, Oded; Feldman, Ronen; Goldenberg, Jacob; … - In: Marketing Science 31 (2012) 3, pp. 521-543
this paper, we propose an approach for firms to explore online user-generated content and "listen" to what customers write … about their and their competitors' products. Our objective is to convert the user-generated content to market structures and … competitive landscape insights. The difficulty in obtaining such market-structure insights from online user-generated content is …