Search Results - subject:"User generated content"

Mähnert, Lydia; Meyer, Caroline; Orth, Ulrich R.; … - In: The journal of product & brand management 33 (2024) 3, pp. 370-384

Persistent link: https://www.econbiz.de/10015164676

Li, Sihan; Li, Yongli; Liu, Chao; Fan, Ningyuan - In: Journal of travel research : a quarterly publication of … 63 (2024) 2, pp. 371-387

Persistent link: https://www.econbiz.de/10014582242

Liu, Tianjian; Liu, Sijun; Lee, Yee Ming - In: International journal of event and festival management 15 (2024) 3, pp. 394-415

Persistent link: https://www.econbiz.de/10015065387

Sharief, Omar; Elsharnouby, Tamer H. - In: Journal of promotion management : innovations in … 30 (2024) 1, pp. 49-76

Persistent link: https://www.econbiz.de/10014447584

Dike, Somtochukwu Emmanuel; Davis, Zachary; Abrahams, Alan - In: Benchmarking : an international journal 31 (2024) 2, pp. 611-639

Persistent link: https://www.econbiz.de/10014503126

Guha, Mithila; Korschun, Daniel - In: The journal of brand management : an international journal 31 (2024) 2, pp. 153-167

Persistent link: https://www.econbiz.de/10014511514

Ducman, Anca-Alexandra - In: Theoretical and applied economics : GAER review 31 (2024) 1/638, pp. 43-56

Persistent link: https://www.econbiz.de/10014520526

Kübler, Raoul; Lobschat, Lara; Welke, Lina; Meij, Hugo … - In: Journal of retailing 100 (2024) 1, pp. 5-23

Persistent link: https://www.econbiz.de/10014526948

Willis, Michelle - In: Digital Transformation for Fashion and Luxury Brands : …, (pp. 107-131). 2024

Persistent link: https://www.econbiz.de/10014529067

Shahhosseini, Mansour; Nasr, Arash Khalili - In: Journal of travel and tourism marketing 41 (2024) 4, pp. 472-490

Persistent link: https://www.econbiz.de/10014513662

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