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  • Search: subject:"User generated content"
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Year of publication
Subject
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Social Web 428 Social web 428 user-generated content 268 Customer integration 240 Kundenintegration 240 Internet marketing 220 Online-Marketing 218 Consumer behaviour 199 Konsumentenverhalten 198 User-generated content 191 Viral marketing 176 Virales Marketing 176 Web 2.0 technologies 132 Web 2.0-Technologien 132 Online retailing 89 Online-Handel 89 Brand image 79 Markenimage 79 Beziehungsmarketing 67 Relationship marketing 67 Brand management 62 social media 61 Markenführung 60 Social media 57 Holiday behaviour 47 Urlaubsverhalten 47 E-commerce 46 Electronic Commerce 46 Tourism 44 Brand 42 Markenartikel 42 Content Management 41 Content management 41 Digital platform 41 Digitale Plattform 41 Kundenzufriedenheit 36 user generated content 36 Tourismus 35 Customer satisfaction 34 Soziales Netzwerk 34
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Online availability
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Undetermined 412 Free 139 CC license 9
Type of publication
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Article 552 Book / Working Paper 95 Other 3
Type of publication (narrower categories)
All
Article in journal 438 Aufsatz in Zeitschrift 438 research-article 40 Working Paper 37 Graue Literatur 26 Non-commercial literature 26 Arbeitspapier 21 Article 13 Hochschulschrift 12 Thesis 12 Aufsatz im Buch 7 Book section 7 review 7 Conference Paper 3 Conference paper 3 Dissertation u.a. Prüfungsschriften 3 Konferenzbeitrag 3 Aufsatzsammlung 2 Collection of articles of several authors 2 Collection of articles written by one author 2 Research Report 2 Sammelwerk 2 Sammlung 2 Book Part 1 Congress Report 1 Handbook 1 Handbuch 1 Interview 1 Konferenzschrift 1 conceptual-paper 1 review-article 1
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Language
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English 583 Undetermined 50 German 15 Polish 2
Author
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Slivko, Olga 18 Kummer, Michael E. 13 Kerkhof, Anna 10 Ghose, Anindya 7 Klimczuk, Andrzej 7 Goldenberg, Jacob 6 Hinnosaar, Marit 6 Hinnosaar, Toomas 6 Arnhold, Ulrike 5 Giorgidze, George 5 Girard, Yann 5 Halatchliyski, Iassen 5 Handke, Christian 5 Kannan, P. K. 5 Kwok, Linchi 5 Mattes, Anselm 5 Saam, Marianne 5 Saura, José Ramón 5 Tan, Yong 5 Tellis, Gerard J. 5 Xie, Karen L. 5 Dennhardt, Severin 4 Hofstetter, Reto 4 Hu, Feng 4 Ipeirotis, Panagiotis G. 4 Lanz, Andreas U. 4 Law, Rob 4 Münster, Johannes 4 Netzer, Oded 4 Ozuem, Wilson 4 Qiu, Liangfei 4 Ranfagni, Silvia 4 Schoenmueller, Verena 4 Schweidel, David A. 4 Seiler, Stephan 4 Shapira, Daniel 4 Stahl, Florian 4 Tirunillai, Seshadri 4 Willis, Michelle 4 Zhang, Michael 4
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Institution
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 5 NET Institute 3 Zentrum für Europäische Wirtschaftsforschung (ZEW) 3 Centre for Economic Performance, LSE 2 London School of Economics (LSE) 2 Fachbereich für Wirtschaftswissenschaften, Universität Paderborn 1 International Conference on Tourism and Information and Communication Technology <14., 2023, Málaga> 1 International Telecommunications Society (ITS) 1 Universität Mannheim 1
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Published in...
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Information systems research : ISR 24 Marketing science 23 Management science : journal of the Institute for Operations Research and the Management Sciences 16 Journal of marketing research 14 Tourism management : research, policies, practice 13 Journal of business research : JBR 12 ZEW Discussion Papers 11 Journal of marketing 10 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 9 Journal of management information systems : JMIS 9 Journal of travel and tourism marketing 9 International journal of hospitality management 8 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 8 Marketing Science 8 International journal of contemporary hospitality management 7 Journal of electronic commerce research : JECR 7 Journal of hospitality marketing & management 7 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 6 Journal of Hospitality and Tourism Technology 6 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 6 Journal of retailing and consumer services 6 ZEW discussion papers 6 CESifo Working Paper 5 CESifo working papers 5 Journal of hospitality and tourism insights 5 Journal of marketing communications 5 MPRA Paper 5 Online Information Review 5 Technological forecasting & social change : an international journal 5 The journal of product & brand management 5 Industrial marketing management : the international journal for industrial and high-tech firms 4 International journal of advertising : the review of marketing communications 4 International journal of consumer studies 4 International journal of technology marketing : IJTMkt 4 Internet Policy Review 4 Journal of Product & Brand Management 4 Journal of destination marketing & management 4 Journal of promotion management : innovations in planning and applied research 4 Journal of vacation marketing 4 Worldwide Hospitality and Tourism Themes 4
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Source
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ECONIS (ZBW) 489 Other ZBW resources 54 RePEc 50 EconStor 35 BASE 12 USB Cologne (EcoSocSci) 10
Showing 81 - 90 of 650
Cover Image
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian; Zhang, Xiaoxi; Kannan, P. K. - In: Journal of marketing 88 (2024) 4, pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
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Words meet photos : when and why photos increase review helpfulness
Ceylan, Gizem; Diehl, Kristin; Proserpio, Davide - In: Journal of marketing research 61 (2024) 1, pp. 5-26
Persistent link: https://www.econbiz.de/10014584149
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Exploring tourist interaction from user-generated content : topic analysis and content analysis
Yan, Qiang; Jiang, Ting; Zhou, Simin; Zhang, Xiaoyan - In: Journal of vacation marketing 30 (2024) 2, pp. 327-344
Persistent link: https://www.econbiz.de/10014631951
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A systematic literature review on travel planning through user-generated video
Nguyen Phuong Minh Binh; Lan Xuan Pham; Dang Khoa Tran; … - In: Journal of vacation marketing 30 (2024) 3, pp. 553-581
Persistent link: https://www.econbiz.de/10014632004
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New entrants for attractions network evolution
Vieira, Daniel Pires; Reyes Junior, Edgar; Rangel, … - In: Tourism and hospitality research : THR 24 (2024) 2, pp. 291-303
Persistent link: https://www.econbiz.de/10014632107
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The impact of online Q&As on product sales : the case of Amazon Answer
Warut Khern-Am-Nuai; Ghasemkhani, Hossein; Qiao, Dandan; … - In: Information systems research : ISR 35 (2024) 2, pp. 747-765
Persistent link: https://www.econbiz.de/10014635034
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Die Bedeutung von Kundenzufriedenheitsstudien im Handel : Eine Analyse von Kundenbefragungen und User Generated Content mithilfe des Topic Modelings
Graf, Denise - 2024
Einleitung -- Die Bedeutung und Messung von Kundenzufriedenheit -- Grundlagen und Anwendung des Topic Modelings -- Entwicklung der Forschungsfragen -- Methodik -- Ergebnisse -- Diskussion und Implikationen -- Fazit.
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Persistent link: https://www.econbiz.de/10015072167
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It pays to diversify : effect of bullet-screen comment diversity on payment
Zhang, Mingyue; Ma, Xuejing; Chen, Haipeng - In: Psychology & marketing 41 (2024) 8, pp. 1686-1702
Persistent link: https://www.econbiz.de/10015073412
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Topic mining of real-time discussions : what catches the attention of live-streaming esports viewers?
Wang, Wenche; Fan, Jiajia - In: European Sport management quarterly : ESMQ 24 (2024) 2, pp. 323-344
Persistent link: https://www.econbiz.de/10014564372
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From consumer to contributor : navigating the new landscape of user-generated content
Dhote, Tripti; Pillai, Samaya Venkatesh; Pathak, Pankaj - In: New trends in marketing and consumer science, (pp. 184-203). 2024
Persistent link: https://www.econbiz.de/10015110706
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