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  • Search: subject:"User segment overlapping"
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Year of publication
Subject
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Big data 2 Mobile apps 2 Naïve Bayes 2 Operational strategy 2 Probabilistic topic modelling 2 User segment overlapping 2 Anwendungssoftware 1 Application software 1 Big Data 1 Data Mining 1 Data mining 1 Mobile Anwendung 1 Mobile application 1 Mobile communications 1 Mobilkommunikation 1
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Undetermined 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1 research-article 1
Language
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English 2
Author
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Guo, Liang 2 Lu, Ruodan 2 Rong, Ke 2 Sharma, Ruchi 2 Yin, Lei 2
Published in...
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Business Process Management Journal 1 Business process management journal 1
Source
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ECONIS (ZBW) 1 Other ZBW resources 1
Showing 1 - 2 of 2
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Automated competitor analysis using big data analytics : Evidence from the fitness mobile app business
Guo, Liang; Sharma, Ruchi; Yin, Lei; Lu, Ruodan; Rong, Ke - In: Business Process Management Journal 23 (2017) 3, pp. 735-762
structure analyses reveal an app’s position in relation to its peers. The authors also develop a user segment overlapping index …
Persistent link: https://www.econbiz.de/10014688373
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Cover Image
Automated competitor analysis using big data analytics : evidence from the fitness mobile app business
Guo, Liang; Sharma, Ruchi; Yin, Lei; Lu, Ruodan; Rong, Ke - In: Business process management journal 23 (2017) 3, pp. 735-762
Persistent link: https://www.econbiz.de/10011744823
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