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  • Search: subject:"User segmentation"
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Year of publication
Subject
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Market segmentation 3 Marktsegmentierung 3 Consumer behaviour 2 Konsumentenverhalten 2 Social Web 2 Social network 2 Social web 2 Soziales Netzwerk 2 attention mechanisms 2 heterogeneous networks 2 open innovation communities (OICs) 2 representation learning 2 user segmentation 2 China 1 Confidence 1 Customer integration 1 Data protection 1 Datenschutz 1 Discriminant Analysis 1 Innovation management 1 Innovationsmanagement 1 Internet marketing 1 Kundenintegration 1 Latent class segmentation analysis 1 Mobile Anwendung 1 Mobile Marketing 1 Mobile application 1 Mobile marketing 1 O2O commerce 1 Online-Marketing 1 Open Innovation 1 Open innovation 1 Privacy concerns 1 Social networking sites 1 Target group 1 Trust 1 User segmentation 1 Vertrauen 1 Website 1 Zielgruppe 1
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Online availability
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Free 2 Undetermined 2 CC license 1
Type of publication
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Article 4
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3 Article 1
Language
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English 4
Author
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Daradkeh, Mohammad 2 Acatrinei, Carmen 1 Bonn, Mark Andrew 1 Cho, Meehee 1 Iconaru, Claudia 1 Li, Jun 1 Macovei, Octav 1 Orzan, Mihai 1 Veghes, Calin 1 Wang, Juan 1
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Published in...
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Journal of Open Innovation: Technology, Market, and Complexity 1 Journal of international business and economics : JIBE 1 Journal of open innovation : technology, market, and complexity 1 Journal of the Asia Pacific economy 1
Source
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ECONIS (ZBW) 3 EconStor 1
Showing 1 - 4 of 4
Cover Image
A user segmentation method in heterogeneous open innovation communities based on multilayer information fusion and attention mechanisms
Daradkeh, Mohammad - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 4, pp. 1-19
(OICs). Although user segmentation in heterogeneous OICs is a prominent and recurring issue, it has received limited … attention in open innovation research and practice. Most existing user segmentation methods ignore the heterogeneity and … embedded relationships that link users to communities through various items, resulting in limited accuracy of user segmentation …
Persistent link: https://www.econbiz.de/10014329686
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Cover Image
A user segmentation method in heterogeneous open innovation communities based on multilayer information fusion and attention mechanisms
Daradkeh, Mohammad - In: Journal of open innovation : technology, market, and … 8 (2022) 4, pp. 1-19
(OICs). Although user segmentation in heterogeneous OICs is a prominent and recurring issue, it has received limited … attention in open innovation research and practice. Most existing user segmentation methods ignore the heterogeneity and … embedded relationships that link users to communities through various items, resulting in limited accuracy of user segmentation …
Persistent link: https://www.econbiz.de/10013413142
Saved in:
Cover Image
Food delivery application user segmentation in the mobile marketing world in China
Li, Jun; Bonn, Mark Andrew; Wang, Juan; Cho, Meehee - In: Journal of the Asia Pacific economy 28 (2023) 2, pp. 484-501
Persistent link: https://www.econbiz.de/10014295522
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Cover Image
Privacy concerns of social networking websites in the age of mobile marketing : a study of users' perceptions and their segmentation
Orzan, Mihai; Veghes, Calin; Acatrinei, Carmen; … - In: Journal of international business and economics : JIBE 16 (2016) 1, pp. 57-64
Persistent link: https://www.econbiz.de/10011459235
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