Search Results - subject:"Utilitarian"

Do the characteristics of live streaming matter? : The evidence from China on consumer purchase intention

Wang, Kai; Zhang, Chao; Li, Simin; Tong, Xiayu; Liao, Danzi - In: Spanish journal of marketing 30 (2026) 2, pp. 237-257

through perceived utilitarian and hedonic values. This paper aims to provide an overview of the influential mechanisms of live … consumers’ perceived values is not supported. Furthermore, perceived utilitarian value and perceived hedonic value emerge as … visualization) on customers’ purchase intention mediated by utilitarian and hedonic values, contributing to the related literature …

Persistent link: https://www.econbiz.de/10015639160

Unveiling emotional intensity in online reviews : adopting advanced machine learning techniques

Lee, Sanghyub; De Villiers, Rouxelle - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 75-86

Persistent link: https://www.econbiz.de/10015327211

How Green Restaurant Sustainable Practices Affect Consumer Buying Intention in Pakistan: The Mediatory Role of Hedonic and Utilitarian Value

Sarwar, Faiza; Siddiqu, Danish Ahmed - 2026

sustainable food (WTPM). We proposed that these effects are mediated by 1. hedonic (HV) and utilitarian values (UV). Design … sustainable practices/food quality and consumer intention. Utilitarian value primarily mediates the effect of environmental … in Pakistan. It uniquely incorporates hedonic and utilitarian values as mediators in understanding green consumer …

Persistent link: https://www.econbiz.de/10015635137

How argument numerosity shapes firm-generated content effectiveness

Pozharliev, Rumen; De Angelis, Matteo; Cascio Rizzo, … - In: Psychology & marketing 42 (2025) 6, pp. 1437-1455

Persistent link: https://www.econbiz.de/10015463995

Red bull gives you wings at work : how context transforms metaphors into reality

Petit, Olivia; Velasco, Carlos - In: Psychology & marketing 42 (2025) 10, pp. 2673-2684

Persistent link: https://www.econbiz.de/10015464201

Determinants of customers' intention to adopt last mile-attended service points

Oflaç, Bengü Sevil; Özcan, Seda - In: Istanbul business research 54 (2025) 2, pp. 214-231

This study investigates the determinants influencing consumer intention relating to attended service points in last-mile delivery, which has received less attention than the unattended model. In this regard, we examine the effects of perceived value, online shopping delivery risk, and...

Persistent link: https://www.econbiz.de/10015449635

Toward a contemporary understanding of organizational trust in socio-economic systems : connecting theoretical perspectives of the management and business ethics literature

Rietschoten, Erik van; Bommel, Koen van - In: Business ethics, the environment & responsibility 34 (2025) 4, pp. 1592-1620

Persistent link: https://www.econbiz.de/10015453492

Loose = fun? : how interstitial space in brand logos affects product perception

Esther Liu, Qianqian; He, Dongjin; Jiang, Yuwei - In: Journal of business research : JBR 192 (2025), pp. 1-12

Persistent link: https://www.econbiz.de/10015422090

How does time pressure shape impulsive buying behavior? Hedonic vs. utilitarian values emerges as a key driver on E-commerce platforms

Silalahi, Andri Dayarana K.; Tedjakusuma, Adi Prasetyo; … - In: Digital Business 5 (2025) 2, pp. 1-14

and utilitarian dimensions. Additionally, the research investigates the moderating effect of time pressure on the …, particularly 'best deal' and 'social' factors, significantly enhance consumers' hedonic value but do not impact utilitarian value …. Hedonic value, in turn, strongly influences affective impulsive buying behavior, whereas utilitarian value does not …

Persistent link: https://www.econbiz.de/10015612000

Value propositions of artificial intelligence in retailing

Yrjölä, Mika; Hautamäki, Pia; Ranta, Roosa - In: The international review of retail, distribution and … 35 (2025) 4, pp. 355-382

Persistent link: https://www.econbiz.de/10015546842