Search Results - subject:"Utilitarian motivation"

Evaluación de las motivaciones utilitarias en la compra de calzado e indumentaria a través de medios electrónicos

Toniut, Hernán Ramón - In: Ciencias administrativas : revista digital 11 (2023) 21, pp. 1-11

Persistent link: https://www.econbiz.de/10013531144

Innovative mobile technology in hotels and the use of gamification

Parapanos, Demos; Michopoulou, Eleni - In: Tourism planning & development 20 (2023) 2, pp. 162-187

Persistent link: https://www.econbiz.de/10014235308

Study on the impact of chatbot characteristics of online shopping mall on customer satisfaction and reuse intention in China : hedonic motivation and utilitarian motivation as mode...

Gao, Qi; Xing, Xiaoyu - In: Journal of international trade & commerce 19 (2023) 1, pp. 51-67

Persistent link: https://www.econbiz.de/10015211378

Consumer motivations as a driver of strategic changes in the energy sector

Grębosz-Krawczyk, Magdalena; Zakrzewska-Bielawska, … - In: Strategic response to turbulence : lessons from real shocks, (pp. 149-166). 2025

Persistent link: https://www.econbiz.de/10015419431

COVID-19 and its impact on online impulse buying behaviour : empirical evidence from the Kingdom of Bahrain

Ali, Mahmood Asad Moh'd; Bashar, Abu; Rabbani, Mustafa Raza - In: International journal of economics and business … 28 (2024) 3/4, pp. 457-479

Persistent link: https://www.econbiz.de/10015075072

Utilitarian and/or hedonic shopping – consumer motivation to purchase in smart stores

Chang, Yu-Wei; Hsu, Ping-Yu; Chen, Jiahe; Shiau, Wen-Lung; … - In: Industrial Management & Data Systems 123 (2023) 3, pp. 821-842

stores. Specifically, the authors address the research questions: (1) What are the constituents of utilitarian motivation? (2 … utilitarian and hedonic motivations. Utilitarian motivation is a formative second-order construct comprised of merchandise price … and hedonic constructs as second-order formative and reflective constructs, respectively. Utilitarian motivation regarding …

Persistent link: https://www.econbiz.de/10014825693

An empirical study on shopping motivation among Generation Y Indian

Kumar, Sushant; Sadarangani, Pradip - In: Global business review 22 (2021) 2, pp. 500-516

Persistent link: https://www.econbiz.de/10012520243

Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services

Cruz-Cárdenas, Jorge; Guadalupe-Lanas, Jorge; … - In: Journal of business research : JBR 122 (2021), pp. 217-225

Persistent link: https://www.econbiz.de/10012420397

The role of hedonic and utilitarian motives on the effectiveness of partitioned pricing

Choi, Jungsil; Madhavaram, Sreedhar R.; Park, Hyun Young - In: Journal of retailing 96 (2020) 2, pp. 251-265

Persistent link: https://www.econbiz.de/10012295829

Creating new products from old ones : consumer motivations for innovating autonomously from firms

Robson, Karen; Wilson, Matthew; Pitt, Leyland F. - In: Technovation : the international journal of … 88 (2019), pp. 1-13

Persistent link: https://www.econbiz.de/10012251325