Search Results - subject:"Utilitarian value"

Do the characteristics of live streaming matter? : The evidence from China on consumer purchase intention

Wang, Kai; Zhang, Chao; Li, Simin; Tong, Xiayu; Liao, Danzi - In: Spanish journal of marketing 30 (2026) 2, pp. 237-257

consumers’ perceived values is not supported. Furthermore, perceived utilitarian value and perceived hedonic value emerge as …

Persistent link: https://www.econbiz.de/10015639160

How Green Restaurant Sustainable Practices Affect Consumer Buying Intention in Pakistan: The Mediatory Role of Hedonic and Utilitarian Value

Sarwar, Faiza; Siddiqu, Danish Ahmed - 2026

sustainable practices/food quality and consumer intention. Utilitarian value primarily mediates the effect of environmental …

Persistent link: https://www.econbiz.de/10015635137

Determinants of customers' intention to adopt last mile-attended service points

Oflaç, Bengü Sevil; Özcan, Seda - In: Istanbul business research 54 (2025) 2, pp. 214-231

This study investigates the determinants influencing consumer intention relating to attended service points in last-mile delivery, which has received less attention than the unattended model. In this regard, we examine the effects of perceived value, online shopping delivery risk, and...

Persistent link: https://www.econbiz.de/10015449635

How does time pressure shape impulsive buying behavior? Hedonic vs. utilitarian values emerges as a key driver on E-commerce platforms

Silalahi, Andri Dayarana K.; Tedjakusuma, Adi Prasetyo; … - In: Digital Business 5 (2025) 2, pp. 1-14

, particularly 'best deal' and 'social' factors, significantly enhance consumers' hedonic value but do not impact utilitarian value …. Hedonic value, in turn, strongly influences affective impulsive buying behavior, whereas utilitarian value does not … on the link between utilitarian value and cognitive impulsive buying. This study provides a comprehensive look at …

Persistent link: https://www.econbiz.de/10015612000

How does time pressure shape impulsive buying behavior? : hedonic vs. utilitarian values emerges as a key driver on E-commerce platforms

Silalahi, Andri Dayarana K.; Do Thi Thanh Phuong; … - In: Digital business 5 (2025) 2, pp. 1-14

Persistent link: https://www.econbiz.de/10015564600

Treasure hunting for brands : metaverse marketing gamification effects on purchase intention, wom, and loyalty

Al-Adwan, Ahmad Samed; Yaseen, Husam; Alkhwaldi, Abeer … - In: Journal of global marketing 38 (2025) 4, pp. 392-416

Persistent link: https://www.econbiz.de/10015532880

Understanding factors affecting social commerce purchase behavior : a longitudinal perspective

Laradi, Sofiane; Alrawad, Mahmaod; Lutfi, Abdalwali; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10015095046

Hey boomer, "your ride has arrived" : are you willing to continue using the ride-hailing app?

Akram, Umair; Lavuri, Rambabu; Mathur, Swati - In: Journal of retailing and consumer services 77 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10014462291

Continued purchase intention in live-streaming shopping : roles of expectation confirmation and ongoing trust

Ko, Hsiu-Chia; Ho, Shun-Yuan - In: Cogent business & management 11 (2024) 1, pp. 1-18

experiences. We extended the Expectation Confirmation Model by including utilitarian value and ongoing trust as variables to …

Persistent link: https://www.econbiz.de/10015446693

Continued purchase intention in live-streaming shopping: Roles of expectation confirmation and ongoing trust

Ko, Hsiu-Chia; Ho, Shun-Yuan - In: Cogent Business & Management 11 (2024) 1, pp. 1-18

experiences. We extended the Expectation Confirmation Model by including utilitarian value and ongoing trust as variables to …

Persistent link: https://www.econbiz.de/10015456621