Rymarczyk, Jan - In: Krakow review of economics and management 1011 (2026) 1, pp. 69-85
changes in the value-creation model in the economy. Research Design & Methods: The article is theoretical and conceptual … hypothesis that AI gradually, consistently, and significantly increases enterprises' potential for value creation. Implications … at individual stages of the value creation chain, i.e., supply, production, distribution and communication with customers …