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  • Search: subject:"VIDEOS"
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Year of publication
Subject
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Consumer behaviour 32 Konsumentenverhalten 32 Internet marketing 21 Online-Marketing 21 Advertising effects 19 Werbewirkung 19 Social Web 15 Social web 15 videos 15 Advertising 10 Viral marketing 10 Virales Marketing 10 Brand management 9 Markenführung 9 Videos 9 Werbung 9 Tourism marketing 8 Tourismusmarketing 8 Emotion 7 YouTube 7 Bespielte Medien 6 Experiment 6 Marketing 6 Pre-recorded media 6 Betriebswirtschaftsstudium 5 Destination management 5 Destinationsmanagement 5 E-Learning 5 E-learning 5 Graduate business education 5 Marketing management 5 Marketingmanagement 5 Narrative Methode 5 Narrative method 5 Perception 5 Virtual reality 5 Virtuelle Realität 5 Wahrnehmung 5 Beziehungsmarketing 4 Holiday behaviour 4
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Online availability
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Undetermined 74 Free 21 CC license 5
Type of publication
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Article 92 Book / Working Paper 8
Type of publication (narrower categories)
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Article in journal 68 Aufsatz in Zeitschrift 68 Article 6 research-article 6 viewpoint 2 Arbeitspapier 1 Aufsatz im Buch 1 Book section 1 Conference paper 1 Graue Literatur 1 Konferenzbeitrag 1 Non-commercial literature 1 Working Paper 1 case-report 1
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Language
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English 88 Undetermined 7 German 4 French 1
Author
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Agrawal, Shiv Ratan 2 Burkey, Mark L. 2 Dias, Francisco 2 Hallinan, Blake 2 Heinberg, Aileen 2 Hung, Angela 2 Kapteyn, Arie 2 Kuperberg, Yehonatan 2 Lavaredas, Alexandra Meira 2 Lusardi, Annamaria 2 Mergenthaler, Marcus 2 Mittal, Divya 2 Reynolds, C. J. 2 Rothenstein, Omer 2 Samek, Anya Savikhin 2 Vila, Natalia 2 Abbas, Muhammad 1 Abuljadail, Mohammad Hatim 1 Acuña-Soto, Claudia Margarita 1 Alsaeed, Ghadeer R. 1 Amani, David 1 Bai, Wenxi Bella 1 Baima, Gabriele 1 Bao Ngoc Le 1 Baptista, Andresa 1 Benner, Dennis 1 Beyer, Torsten 1 Bezbaruah, Subhalakshmi 1 Bolchini, Davide 1 Boppolige, Archana Anand 1 Bouguila, Nizar 1 Boyce, James K. 1 Breves, Priska 1 Burford, James 1 Burkhalter, Janée N. 1 Butcher, Luke 1 Cahn, E. Susanna 1 Cao, Xinyue 1 Carpena, Fenella 1 Castelló-Martínez, Araceli 1
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Institution
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Economics Research, World Bank Group 1 HAL 1 NET Institute 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
Published in...
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Journal of education for business 4 The journal of brand management : an international journal 3 Development Outreach 2 German journal of agricultural economics : GJAE 2 Health marketing quarterly 2 International Journal of Tourism Cities 2 International journal of advertising : the review of marketing communications 2 Issues in accounting education 2 Journal of retailing and consumer services 2 Journal of travel and tourism marketing 2 Tourism management perspectives : TMP 2 Administrative Sciences 1 Administrative Sciences : open access journal 1 Advances in Data Analysis and Classification 1 Advances in accounting education : teaching and curriculum innovations 1 Asia Pacific journal of marketing and logistics 1 Aslib Proceedings 1 Australasian marketing journal 1 Computational and mathematical organization theory 1 Consumer Behavior in Tourism and Hospitality 1 Decision sciences 1 Electronic commerce research 1 Electronic commerce research and applications 1 European journal of marketing 1 Food policy : economics planning and politics of food and agriculture 1 Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG 1 HMD Praxis der Wirtschaftsinformatik 1 Health, Nutrition and Population (HNP) Discussion Paper Series 1 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 1 Information & management : the international journal of information systems applications 1 International Journal of Computer-Assisted Language Learning and Teaching (IJCALLT) 1 International Journal of Mobile and Blended Learning (IJMBL) 1 International Journal of Pharmaceutical and Healthcare Marketing 1 International Journal of Pluralism and Economics Education 1 International Journal of Quality Assurance in Engineering and Technology Education (IJQAETE) 1 International Journal of Selection and Assessment 1 International journal of Indian culture and business management : IJICBM 1 International journal of hospitality management 1 International journal of technology marketing : IJTMkt 1 Internet Policy Review 1
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Source
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ECONIS (ZBW) 72 Other ZBW resources 13 RePEc 8 EconStor 6 USB Cologne (EcoSocSci) 1
Showing 1 - 10 of 100
Did you mean: subject:"video" (9,829 results)
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Aspirational platform governance : how creators legitimise content moderation through accusations of bias
Hallinan, Blake; Reynolds, C. J.; Kuperberg, Yehonatan; … - In: Internet policy review : journal on internet regulation 14 (2025) 1, pp. 1-28
a network of videos and comments as aspirational platform governance, or the desire to influence content moderation … without established channels or guarantees of success. Through a content analysis of 115 videos and associated online … gender, race, and geography, as well as genres of production and channel size. We analyse how reaction videos navigate …
Persistent link: https://www.econbiz.de/10015372928
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Aspirational platform governance: How creators legitimise content moderation through accusations of bias
Hallinan, Blake; Reynolds, C. J.; Kuperberg, Yehonatan; … - In: Internet Policy Review 14 (2025) 1, pp. 1-28
a network of videos and comments as aspirational platform governance, or the desire to influence content moderation … without established channels or guarantees of success. Through a content analysis of 115 videos and associated online … gender, race, and geography, as well as genres of production and channel size. We analyse how reaction videos navigate …
Persistent link: https://www.econbiz.de/10015357169
Saved in:
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Implementing innovations in US transplantation system
Tayur, Sridhar - In: Decision sciences 55 (2024) 3, pp. 215-226
Persistent link: https://www.econbiz.de/10015133167
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User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke; Sung, Billy - In: The journal of brand management : an international journal 31 (2024) 4, pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
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Food vloggers and their content : understanding pathways to consumer impact and purchase intentions
Nguyen Thi My Nguyet; Bao Ngoc Le; Leenders, Mark A. A. M. - In: Journal of Trade Science 12 (2024) 2, pp. 117-133
attitudes toward food videos and vloggers. Additionally, it investigates the potential for product placement by studying the … effects of attitudes toward food videos and vloggers on consumers' behavioral intention regarding purchasing featured food … partial least square structural equation modeling (PLS-SEM). Findings The results show that food videos' entertainment and …
Persistent link: https://www.econbiz.de/10014636955
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Assessing the effectiveness of tourism promotional videos: Creativity, emotional impact, perceived quality, and attitude towards the destination
Dias, Francisco; Lavaredas, Alexandra Meira - In: Administrative Sciences 14 (2024) 12, pp. 1-17
Tourism promotional videos (TPVs) are widely used by destination management organizations (DMOs) in promotional … provides DMOs with a tool for evaluating the effectiveness of their promotional videos …
Persistent link: https://www.econbiz.de/10015424368
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Assessing the effectiveness of tourism promotional videos : creativity, emotional impact, perceived quality, and attitude towards the destination
Dias, Francisco; Lavaredas, Alexandra Meira - In: Administrative Sciences : open access journal 14 (2024) 12, pp. 1-17
Tourism promotional videos (TPVs) are widely used by destination management organizations (DMOs) in promotional … provides DMOs with a tool for evaluating the effectiveness of their promotional videos …
Persistent link: https://www.econbiz.de/10015190316
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Making emergent technologies more tangible : effects of presentation form on user perceptions in the context of automated mobility
Janotta, Frederica - In: Journal of service management research : SMR 7 (2023) 1, pp. 7-22
Persistent link: https://www.econbiz.de/10015168417
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Optimizing marketing strategy : a video analysis approach
Agrawal, Shiv Ratan; Mittal, Divya - In: Marketing intelligence & planning 43 (2025) 1, pp. 73-95
Persistent link: https://www.econbiz.de/10015201429
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Look or sound like a winner? : the effects of masculine and feminine gender cues in marketing videos
Cui, Geng; Peng, Ling; Chung, Yuho; Liang, Shuyu - In: Journal of business research : JBR 186 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015149284
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