Jayakumar, Tulsi - In: Journal of Business Strategy 37 (2016) 4, pp. 12-23
Purpose This paper aims to understand the process of value creation and value capture through open innovation … firms may strategize to use the creativity and ideas of “crowds” to drive value creation and value capture. However … and value capture by Talenthouse India through its unique “My Nation My Anthem” (MNMA) initiative. Findings With growing …