Nguyen Minh Tuan; Thai-Doan Dang - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-14
The paper investigates the role of customer value co-creation practices within e-commerce platforms, drawing on service …, controllability as determinants of, and service climate, value in use, community well-being as outcomes of information-based practices …. This paper is among the first to evidently highlight the aggregation of value outcomes at micro-level (i.e. service climate …