Jarašūnienė, Aldona; Išoraitė, Margarita - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 2, pp. 625-634
Guerrilla marketing in public transport is distinguished by the fact that it usually avoids traditional advertising methods such as television commercials or newspaper ads. Guerrilla campaigns in public transport focus on creative tactics to surprise the public and generate buzz about the brand....