//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Verbraucher"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
52
Markenführung
52
Brand image
50
Markenimage
50
Advertising effects
40
Werbewirkung
40
Brand
35
Markenartikel
35
Beziehungsmarketing
34
Relationship marketing
34
Customer satisfaction
33
Kundenzufriedenheit
33
Emotion
26
Theorie
22
Theory
22
Advertising
20
Experiment
20
Werbung
20
Viral marketing
18
Virales Marketing
18
Cognition
17
Kognition
17
Market research
17
Marktforschung
17
Dienstleistungsqualität
15
Internet marketing
15
Online-Marketing
15
Perception
15
Service quality
15
Wahrnehmung
15
Personality psychology
14
Persönlichkeitspsychologie
14
Präferenztheorie
14
Theory of preferences
14
Decision under uncertainty
13
Entscheidung unter Unsicherheit
13
Preismanagement
13
Pricing strategy
13
more ...
less ...
Online availability
All
Undetermined
146
Free
18
Type of publication
All
Article
311
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
309
Aufsatz in Zeitschrift
309
Conference paper
8
Konferenzbeitrag
8
Collection of articles of several authors
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
312
Author
All
Kim, Jungkeun
4
Barone, Michael J.
3
Bechara, Antoine
3
Blanchard, Simon J.
3
Breugelmans, Els
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Völckner, Franziska
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Goedertier, Frank
2
Grégoire, Yany
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Hoffmann, Arvid O. I.
2
Häubl, Gerald
2
Kamleitner, Bernadette
2
Keller, Kevin Lane
2
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,119
Journal of retailing and consumer services
2,037
International journal of hospitality management
905
International journal of consumer studies
759
Psychology & marketing
659
NBER working paper series
636
Journal of consumer research : JCR ; an interdisciplinary bimonthly
604
Working paper / National Bureau of Economic Research, Inc.
581
NBER Working Paper
488
Journal of marketing research : JMR
473
Asia Pacific journal of marketing and logistics
432
SpringerLink / Bücher
424
Tourism management : research, policies, practice
410
The journal of product & brand management
394
Journal of travel and tourism marketing
393
European journal of marketing : EJM
389
Management science : journal of the Institute for Operations Research and the Management Sciences
383
Journal of retailing
380
Journal of marketing
376
The journal of brand management : an international journal
359
The journal of services marketing
356
Journal of marketing management : MM
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of the Academy of Marketing Science
337
International journal of contemporary hospitality management
327
The service industries journal
323
Journal of consumer behaviour : an international research review
321
Journal of international consumer marketing
319
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
310
Journal of hospitality marketing & management
308
International journal of retail & distribution management
304
The journal of consumer marketing
294
Journal of fashion marketing and management
290
Journal of marketing communications
286
The international review of retail, distribution and consumer research
283
Journal of economic psychology : research in economic psychology and behavioral economics
281
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
281
Journal of business ethics : JOBE
276
Technological forecasting & social change : an international journal
276
more ...
less ...
Source
All
ECONIS (ZBW)
312
Showing
1
-
10
of
312
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Money for nothing : the impact of compensation on customers' bad-mouthing in service recovery encounters
Arsenovic, Jasenko
;
Edvardsson, Bo
;
Otterbring, Tobias
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10014265992
Saved in:
2
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
3
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
4
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
5
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
6
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
7
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
8
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
9
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
10
The street music business : consumer responses to buskers performing on the street and on online video platforms
Stäbler, Samuel
;
Mierisch, Kim Katharina
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 325-350
Persistent link: https://www.econbiz.de/10013273056
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->