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  • Search: subject:"Verbraucherforschung"
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Year of publication
Subject
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Consumer behaviour 74,483 Konsumentenverhalten 74,483 Theory 8,580 Theorie 8,579 Beziehungsmarketing 8,053 Relationship marketing 8,052 Brand management 6,715 Markenführung 6,715 Markenimage 6,001 Brand image 5,987 E-commerce 4,977 Online-Handel 4,947 Customer satisfaction 4,931 Kundenzufriedenheit 4,930 USA 4,390 United States 4,334 Social Web 4,089 Social web 4,089 Online-Marketing 3,945 Internet marketing 3,935 Dienstleistungsqualität 3,921 Service quality 3,921 Brand 3,917 Markenartikel 3,883 Einzelhandel 3,781 Retail trade 3,742 Deutschland 3,446 Germany 3,401 Werbewirkung 3,280 Advertising effects 3,272 E-Business 3,128 E-business 3,128 Experiment 3,108 Emotion 2,859 Private consumption 2,646 Privater Konsum 2,646 Werbung 2,628 Advertising 2,622 Preismanagement 2,593 Pricing strategy 2,593
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Online availability
All
Undetermined 25,077 Free 16,868
Type of publication
All
Article 50,453 Book / Working Paper 24,095 Journal 132
Type of publication (narrower categories)
All
Article in journal 45,672 Aufsatz in Zeitschrift 45,672 Graue Literatur 7,005 Non-commercial literature 7,005 Working Paper 5,563 Arbeitspapier 5,562 Aufsatz im Buch 4,715 Book section 4,715 Hochschulschrift 2,353 Thesis 1,716 Collection of articles of several authors 1,071 Sammelwerk 1,071 Aufsatzsammlung 555 Conference paper 496 Konferenzbeitrag 496 Bibliografie enthalten 338 Bibliography included 338 Konferenzschrift 300 Collection of articles written by one author 297 Sammlung 297 Case study 245 Fallstudie 245 Lehrbuch 225 Amtsdruckschrift 203 Government document 203 Textbook 195 Reprint 182 Conference proceedings 155 Systematic review 69 Übersichtsarbeit 69 Statistik 68 Statistics 62 Handbook 52 Handbuch 52 Ratgeber 51 Forschungsbericht 49 Market information 48 Marktinformation 48 Glossar enthalten 45 Glossary included 45
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Language
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English 69,245 German 4,704 French 321 Polish 113 Spanish 78 Italian 73 Russian 32 Swedish 32 Danish 28 Undetermined 24 Norwegian 22 Dutch 21 Portuguese 18 Finnish 14 Hungarian 14 Slovak 10 Czech 6 Croatian 5 Romanian 4 Bulgarian 3 Slovenian 3 Arabic 2 Multiple languages 2 Serbian 2 Chinese 2 Bosnian 1 Lithuanian 1 Macedonian 1 Malay (macrolanguage) 1 Turkish 1
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Author
All
Belk, Russell W. 108 Han, Heesup 105 Mattila, Anna S. 95 Grunert, Klaus G. 93 Lusk, Jayson L. 81 Huber, Frank 79 Gierl, Heribert 78 Phau, Ian 78 Bauer, Hans H. 77 Herrmann, Andreas 76 Usman, Osly 76 Sheth, Jagdish N. 75 Wiedmann, Klaus-Peter 74 Khare, Arpita 69 Bagozzi, Richard P. 66 Grewal, Dhruv 66 Nayga, Rodolfo M. 65 Dwivedi, Yogesh Kumar 63 Wansink, Brian 63 Agarwal, Sumit 62 Foxall, Gordon R. 62 Septianto, Felix 60 Stavins, Joanna 59 Loureiro, Sandra Maria Correia 58 Jang, Soocheong 56 Laroche, Michel 55 Verhoef, Peter C. 55 Janssen, Maarten C. W. 54 Paul, Justin 53 Pelsmacker, Patrick de 53 Warlop, Luk 52 Chintagunta, Pradeep K. 51 Walsh, Gianfranco 51 Krishna, Aradhna 50 Ko, Eunju 49 Rajagopal 49 Thøgersen, John 49 Gröppel-Klein, Andrea 46 Bruwer, Johan 45 Cherchye, Laurens 45
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Institution
All
National Bureau of Economic Research 459 Springer Fachmedien Wiesbaden 85 OECD 44 American Marketing Association 30 IGI Global 28 International Energy Agency 27 Verlag Dr. Kovač 20 Information Resources Management Association 19 Books on Demand GmbH <Norderstedt> 18 Institut für Demoskopie Allensbach 18 Nordic Council of Ministers 16 Friedrich-Schiller-Universität Jena 15 INSEAD 14 Edward Elgar Publishing 13 Gesellschaft für Konsum-, Markt- und Absatzforschung 12 Universität Mannheim 12 RWTH Aachen 11 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 10 Christian-Albrechts-Universität zu Kiel 9 Deutscher Dialogmarketing Verband 9 Österreichisches Institut für Wirtschaftsforschung 9 Axel-Springer-Verlag 8 Centro studi investimenti sociali 8 European University Institute / Department of Economics 8 Nomos Verlagsgesellschaft 8 Peter Lang GmbH 8 Robert Schuman Centre for Advanced Studies 8 Center for Economic Research <Tilburg> 7 Erasmus Research Institute of Management 7 Europäische Kommission / Gemeinsame Forschungsstelle 7 Organisation for Economic Co-operation and Development 7 Center of Market Oriented Product and Production Management 6 Deutschland / Bundeswehr / Universität Hamburg 6 Europäische Kommission 6 Findomestic Banca <Florenz> 6 Helmut-Schmidt-Universität 6 Schweiz / Bundesamt für Statistik 6 Trinity College Dublin / Department of Economics 6 Universitat Pompeu Fabra / Departament d'Economia i Empresa 6 Weltwirtschaftsforum 6
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Published in...
All
Journal of business research : JBR 1,852 Journal of retailing and consumer services 1,763 International journal of consumer studies 687 International journal of hospitality management 687 Psychology & marketing 589 Journal of consumer research : JCR ; an interdisciplinary bimonthly 581 NBER working paper series 458 Working paper / National Bureau of Economic Research, Inc. 431 NBER Working Paper 380 The journal of product & brand management 370 European journal of marketing : EJM 347 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 343 Journal of marketing research : JMR 343 The journal of brand management : an international journal 332 Asia Pacific journal of marketing and logistics 315 Management science : journal of the Institute for Operations Research and the Management Sciences 310 Journal of marketing management : MM 306 Journal of international consumer marketing 299 International journal of retail & distribution management 292 Journal of retailing 287 Marketing letters : a journal of research in marketing 285 Journal of travel and tourism marketing 284 The journal of consumer marketing 284 Journal of consumer behaviour : an international research review 283 Tourism management : research, policies, practice 280 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 279 Journal of marketing communications 276 Journal of marketing 274 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 273 The international review of retail, distribution and consumer research 273 Journal of the Academy of Marketing Science 262 Journal of business ethics : JOBE 260 SpringerLink / Bücher 258 Journal of fashion marketing and management 256 Journal of economic psychology : research in economic psychology and behavioral economics 252 The journal of services marketing 248 International journal of contemporary hospitality management 237 Technological forecasting & social change : an international journal 237 Food policy : economics planning and politics of food and agriculture 233 Journal of hospitality marketing & management 233
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Source
All
ECONIS (ZBW) 74,559 USB Cologne (EcoSocSci) 109 USB Cologne (business full texts) 10 BASE 1 EconStor 1
Showing 1 - 10 of 74,680
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Is it better to communicate product information abstractly or concretely? : the role of consumer product expertise and shopping-stage mindset
Trzebinski, Wojciech; Gaczek, Piotr; Marciniak, Beata - In: The journal of product & brand management 32 (2023) 2, pp. 273-285
Persistent link: https://www.econbiz.de/10013552956
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Environmental perceptions and sustainable consumption behavior : the disparity among South Africans
Kirsten, Frederich; Biyase, Mduduzi - 2023
Persistent link: https://www.econbiz.de/10013553308
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle; Zickute, Ineta; Salkevicius, Justas - In: Artificiality and Sustainability in Entrepreneurship : …, (pp. 191-214). 2023
Persistent link: https://www.econbiz.de/10013548119
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Social connectedness and well-being of elderly customers : do employee-to-customer interactions matter?
Altinay, Levent; Alrawadieh, Zaid - In: Journal of hospitality marketing & management 32 (2023) 2, pp. 174-195
Persistent link: https://www.econbiz.de/10013545829
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Exploring the value-action gap in green consumption : roles of risk aversion, subjective knowledge, and gender differences
Essiz, Oguzhan; Yurteri, Sidar; Mandrik, Carter; … - In: Journal of global marketing 36 (2023) 1, pp. 67-92
Persistent link: https://www.econbiz.de/10013549995
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Measuring consumer visual interest using millions of text and image search
Bellet, Clement; Borah, Abhishek; Dubois, David - 2023
Persistent link: https://www.econbiz.de/10013548992
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No consumer is an island : relational disclosure as a regulatory strategy to advance consumer protection against microtargeting
Davola, A.; Querci, I.; Romani, S. - In: Journal of consumer policy : consumer issues in law, … 46 (2023) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10013548799
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The influence of budgets on consumer spending
Lukas, Marcel F. - In: Journal of consumer research : JCR ; an … 49 (2023) 5, pp. 697-720
Persistent link: https://www.econbiz.de/10013542017
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The cultural acceptance of digital food shopping : conceptualisation, scale development and validation
Thomas-Francois, Kimberly; Somogyi, Simon; Zolfaghari, … - In: International journal of retail and distribution management 51 (2023) 3, pp. 306-326
Persistent link: https://www.econbiz.de/10013552714
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How sensitive are sports fans to unemployment?
Reade, J. James; Ours, Jan C. van - In: Applied economics letters 30 (2023) 3, pp. 324-330
Persistent link: https://www.econbiz.de/10013553443
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