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Search: subject:"Video content"
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Subject
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Internet marketing
5
Online-Marketing
5
Social Web
4
Social web
4
Bespielte Medien
3
Consumer behaviour
3
Eyetracking
3
Konsumentenverhalten
3
Marketing management
3
Marketingmanagement
3
Pre-recorded media
3
Usability
3
Video-Content
3
Visualisierung
3
Visualization
3
Advertising effects
2
Bewegtbildkommunikation
2
Digital Signage
2
Emotion
2
Food retail
2
Lebensmitteleinzelhandel
2
Moving Image
2
Point-of-Sale
2
Video content
2
Werbewirkung
2
career and recruitment portals
2
eyetracking
2
usability
2
video-content
2
AI analytical tools
1
AI-based video analysis
1
Advertising
1
Advertising effectiveness
1
Affective commitment
1
Anforderungsprofil
1
Arbeitsuche
1
Artificial Intelligence
1
Artificial intelligence
1
Beach safety
1
Benutzerfreundlichkeit
1
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Undetermined
7
Free
4
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Article
10
Book / Working Paper
4
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Article in journal
9
Aufsatz in Zeitschrift
9
Working Paper
2
Language
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English
10
German
3
Undetermined
1
Author
All
Pagel, Sven
4
Goldstein, Sebastian
2
Mollekopf, Katrin
2
Ahn, Joong-Ho
1
Al-Qershi, Osamah M.
1
Antonio, Ferdi
1
Arakawa, Yutaka
1
Baek, Hyunmi
1
Brander, Robert W.
1
Chakraborty, Shibashish
1
Darlin Apasrawirote
1
Elfi, Elfi
1
Fujisawa, Kazuki
1
Guenther, Janina
1
Günther, Janina
1
Hirabe, Yuko
1
Ilyina, Irina
1
Juergens, Alexander
1
Jürgens, Alexander
1
Kaplun, Dmitrii
1
Kritcha Yawised
1
Kulibanova, Valeria
1
Kwon, Junbum
1
Li, Xi
1
Li, Zhaokun
1
Liu, Xuan
1
Maneerut Chatrangsan
1
Oh, Sehwan
1
Paisarn Muneesawang
1
Sharakhina, Larisa Valentinovna
1
Shi, Mengze
1
Shi, Savannah Wei
1
Sihombing, Sabrina Oktaria
1
Soren, Anup Anurag
1
Suwa, Hirohiko
1
Teixeira, Thales
1
Teor, Tatiana
1
Wang, Xin
1
Warton, Nicola M.
1
Wedel, Michel
1
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Institution
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Duesseldorf University of Applied Sciences
2
Published in...
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Duesseldorf Working Papers in Applied Management and Economics
2
Düsseldorf Working Papers in Applied Management and Economics
2
Asia marketing journal
1
Asian journal of business and accounting : AJBA
1
European journal of marketing
1
International Journal of Multimedia Data Engineering and Management (IJMDEM)
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of retailing and consumer services
1
Tourism management : research, policies, practice
1
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Source
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ECONIS (ZBW)
9
EconStor
2
RePEc
2
Other ZBW resources
1
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14
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date (oldest first)
1
Illuminating the pathway from social media marketing stimuli to skincare brand choice through product effectiveness
Elfi, Elfi
;
Sihombing, Sabrina Oktaria
;
Antonio, Ferdi
- In:
Asia marketing journal
27
(
2025
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10015399225
Saved in:
2
Short-form
video
content
(SVC) engagement and marketing capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Maneerut Chatrangsan
- In:
Asian journal of business and accounting : AJBA
15
(
2022
)
2
,
pp. 221-246
Persistent link: https://www.econbiz.de/10013531185
Saved in:
3
AI technologies in the analysis of visual advertising messages : survey and application
Sharakhina, Larisa Valentinovna
;
Ilyina, Irina
;
Kaplun, …
- In:
Journal of marketing analytics : JMA
12
(
2024
)
4
,
pp. 1066-1089
Persistent link: https://www.econbiz.de/10015138160
Saved in:
4
The formation of habit and word-of-mouth intention of over-the-top platforms
Soren, Anup Anurag
;
Chakraborty, Shibashish
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014371693
Saved in:
5
Predicting crowdfunding success with visuals and speech in video ads and text ads
Al-Qershi, Osamah M.
;
Kwon, Junbum
;
Zhao, Shuning
;
Li, …
- In:
European journal of marketing
56
(
2022
)
6
,
pp. 1610-1649
Persistent link: https://www.econbiz.de/10013350982
Saved in:
6
Nutzung und Wirkung von
Video-Content
in Online-Jobbörsen: Erkenntnisse einer explorativen Studie
Pagel, Sven
;
Goldstein, Sebastian
-
2009
portfolio. As motion can be seen as the key activator of the human visual awareness, additive
video
content
can also have a …
Persistent link: https://www.econbiz.de/10010266121
Saved in:
7
Video mining : measuring visual information using automatic methods
Li, Xi
;
Shi, Mengze
;
Wang, Xin
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 216-231
Persistent link: https://www.econbiz.de/10012063324
Saved in:
8
Video
content
marketing : the making of clips
Liu, Xuan
;
Shi, Savannah Wei
;
Teixeira, Thales
;
Wedel, …
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 86-101
Persistent link: https://www.econbiz.de/10011880543
Saved in:
9
Investigating antecedents of consumers' video-sharing behaviour on social media
Oh, Sehwan
;
Baek, Hyunmi
;
Ahn, Joong-Ho
- In:
International journal of internet marketing and …
11
(
2017
)
2
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011741632
Saved in:
10
Improving tourist beach safety awareness : the benefits of watching Bondi Rescue
Warton, Nicola M.
;
Brander, Robert W.
- In:
Tourism management : research, policies, practice
63
(
2017
),
pp. 187-200
Persistent link: https://www.econbiz.de/10011746467
Saved in:
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