Search Results - subject:"Video content"

Das Video-Content-Playbook : Praxiswissen, Systematik und Tools für eine erfolgreiche Bewegtbildkommunikation

Steudler, Jürg; Wasem, Bart - 2025

Die digitale Welt ist gekommen, um zu bleiben. Video Content spielt darin als unbestrittenes Leitmedium eine immer … nötige Erfahrung, um audiovisuelle Markenerlebnisse gekonnt zu inszenieren und Video-Content-Kommunikation zielführend zu … die nötigen Fähigkeiten zu erarbeiten, um Ihre Dienstleistungen, Produkte und Marken erfolgreich mit Video Content zu …

Persistent link: https://www.econbiz.de/10015548830

Illuminating the pathway from social media marketing stimuli to skincare brand choice through product effectiveness

Elfi, Elfi; Sihombing, Sabrina Oktaria; Antonio, Ferdi - In: Asia marketing journal 27 (2025) 1, pp. 18-38

Persistent link: https://www.econbiz.de/10015399225

Video 2040 : the new mediatech, AI, and the next generation of media

Noam, Eli M. - 2026 - First

"This visionary and wide-ranging book explores the future of video media, integrating historic and current developments of TV and online video with an empirical anticipation of the next generation of media technology, content, business, and policy. Leading economist Eli Noam considers a wide...

Persistent link: https://www.econbiz.de/10015611227

Short-form video content (SVC) engagement and marketing capabilities

Darlin Apasrawirote; Kritcha Yawised; Maneerut Chatrangsan - In: Asian journal of business and accounting : AJBA 15 (2022) 2, pp. 221-246

Persistent link: https://www.econbiz.de/10013531185

AI technologies in the analysis of visual advertising messages : survey and application

Sharakhina, Larisa Valentinovna; Ilyina, Irina; Kaplun, … - In: Journal of marketing analytics : JMA 12 (2024) 4, pp. 1066-1089

Persistent link: https://www.econbiz.de/10015138160

The formation of habit and word-of-mouth intention of over-the-top platforms

Soren, Anup Anurag; Chakraborty, Shibashish - In: Journal of retailing and consumer services 75 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014371693

Predicting crowdfunding success with visuals and speech in video ads and text ads

Al-Qershi, Osamah M.; Kwon, Junbum; Zhao, Shuning; Li, … - In: European journal of marketing 56 (2022) 6, pp. 1610-1649

Persistent link: https://www.econbiz.de/10013350982

Nutzung und Wirkung von Video-Content in Online-Jobbörsen: Erkenntnisse einer explorativen Studie

Pagel, Sven; Goldstein, Sebastian - 2009

portfolio. As motion can be seen as the key activator of the human visual awareness, additive video content can also have a …

Persistent link: https://www.econbiz.de/10010266121

Video mining : measuring visual information using automatic methods

Li, Xi; Shi, Mengze; Wang, Xin - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 216-231

Persistent link: https://www.econbiz.de/10012063324

Video content marketing : the making of clips

Liu, Xuan; Shi, Savannah Wei; Teixeira, Thales; Wedel, … - In: Journal of marketing 82 (2018) 4, pp. 86-101

Persistent link: https://www.econbiz.de/10011880543