Search Results - subject:"Video games"

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Development of methods of artillery control for suppression of an enemy amphibious operation in video game simulations

Grishyn, Maksym; Maksymova, Oksana; Kirkopulo, Kateryna; … - In: Technology audit and production reserves 1 (2025) 2/81, pp. 26-33

Persistent link: https://www.econbiz.de/10015549094

Strolling down memory card lane : nostalgia, age, and video game remakes

Butcher, Luke; Toh, Adrian - In: Journal of marketing management : JMM ; journal of the … 41 (2025) 9/10, pp. 892-909

Persistent link: https://www.econbiz.de/10015526651

There is business like show business! : what marketing scholars and managers can learn from 40 years of entertainment science research

Behrens, Ronny; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten - In: Journal of the Academy of Marketing Science 53 (2025) 3, pp. 760-780

Persistent link: https://www.econbiz.de/10015508987

Beliefs That Entertain

Gandhi, Ashvin; Giuliano, Paola; Guan, Eric; Keefer, Quinn - 2024

Economic research on entertainment is scant despite its large share of time use. We test economic theories of belief-based utility in the context of video-game engagement. Using data on 2.8 million matches from League of Legends, we find evidence supporting reference-dependent preferences, loss...

Persistent link: https://www.econbiz.de/10014534036

There is business like show business! What marketing scholars and managers can learn from 40 years of entertainment science research

Behrens, Ronny; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten - In: Journal of the Academy of Marketing Science 53 (2024) 3, pp. 760-780

For over four decades, scholars have developed the field of entertainment science, establishing a thorough understanding of the business behind filmed, recorded, written, and programmed media products and services, encompassing consumer behavior and strategic decision-making. Building on six...

Persistent link: https://www.econbiz.de/10015439131

Does sex sell? : gender representation, sexualization, and violence on video game covers and their impact on sales

Valentowitsch, Johann - In: Journal of business strategies : JBS 41 (2024) 1, pp. 27-42

This study examines the cover design of 1,113 video games. Based on cue utilization theory, it is argued that video …

Persistent link: https://www.econbiz.de/10014551017

Beliefs that entertain

Gandhi, Ashvin; Giuliano, Paola; Guan, Eric; Keefer, … - 2024

Persistent link: https://www.econbiz.de/10014502890

How reviews influence product usage post-purchase : an examination of video game playtime

Philp, Matthew; Nepomuceno, Marcelo Vinhal - In: Journal of business research : JBR 172 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10014547395

What drives demand for loot boxes? : an experimental study

Cordes, Simon; Dertwinkel-Kalt, Markus; Werner, Tobias - In: Journal of economic behavior & organization 228 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015461594

Flawless victory! Investigating search and experience qualities as antecedent predictors of video game success

Heidenreich, Sven; Handrich, Franziska; Kraemer, Tobias - In: Electronic Markets 33 (2023) 1

In recent years, video games have been on the rise as entertainment goods, leading to a growing interest by … practitioners, researchers, and, of course, consumers alike. While a few unusually successful video games produce overall high … financially successful games from nonsuccessful video games. Accordingly, several researchers have called for investigations into …

Persistent link: https://www.econbiz.de/10015327393