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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Search: subject:"Virales Marketing"
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Viral marketing
31
Virales Marketing
31
Social Web
18
Social web
18
Consumer behaviour
14
Konsumentenverhalten
14
Internet marketing
11
Online-Marketing
11
word of mouth
9
Online retailing
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Online-Handel
8
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5
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Soziale Beziehungen
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online reviews
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online word of mouth
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social media
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Advertising
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Preismanagement
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social networks
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user-generated content
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Aral, Sinan
2
Hosanagar, Kartik
2
Ofek, Elie
2
Viswanathan, Siva
2
Walker, Dylan
2
Xie, Jinhong
2
Agarwal, Ritu
1
Ajorlou, Amir
1
Anderson, Ashton
1
Bapna, Ravi
1
Bartov, Eli
1
Bell, David R.
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Bendle, Neil T.
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1
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1
Gao, Guodong
1
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Gopinath, Shyam
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Hong, Yili
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Jing, Xiaoqing
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
172
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Psychology & marketing
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
52
Journal of marketing communications
49
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
SpringerLink / Bücher
30
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
Cogent business & management
23
Technological forecasting & social change : an international journal
21
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ECONIS (ZBW)
31
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1
Disclosure in incentivized reviews : does it protect consumers?
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 7009-7021
Persistent link: https://www.econbiz.de/10014435450
Saved in:
2
The role of social media in the corporate bond market : evidence from Twitter
Bartov, Eli
;
Faurel, Lucile
;
Mohanram, Partha
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5638-5667
Persistent link: https://www.econbiz.de/10014392963
Saved in:
3
Can consumer-posted photos serve as a leading indicator of restaurant survival? : evidence from yelp
Zhang, Mengxia
;
Luo, Lan
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
,
pp. 25-50
Persistent link: https://www.econbiz.de/10014285959
Saved in:
4
Uncovering synergy and dysergy in consumer reviews : a machine learning approach
Zhang, Zelin
;
Yang, Kejia
;
Zhang, Jonathan Z.
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
4
,
pp. 2339-2360
Persistent link: https://www.econbiz.de/10014305408
Saved in:
5
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
6
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
7
Histogram distortion bias in consumer choices
Lu, Tao
;
Yuan, May
;
Wang, Chong
;
Zhang, Xiaoquan
- In:
Management science : journal of the Institute for …
68
(
2022
)
12
,
pp. 8963-8978
Persistent link: https://www.econbiz.de/10014284972
Saved in:
8
Creating social contagion through firm-mediated message design : evidence from a randomized field experiment
Sun, Tianshu
;
Viswanathan, Siva
;
Zheleva, Elena
- In:
Management science : journal of the Institute for …
67
(
2021
)
2
,
pp. 808-827
Persistent link: https://www.econbiz.de/10012505278
Saved in:
9
How digital word-of-mouth affects consumer decision making : evidence from doctor appointment booking
Shukla, Aishwarya Deep
;
Gao, Guodong
;
Agarwal, Ritu
- In:
Management science : journal of the Institute for …
67
(
2021
)
3
,
pp. 1546-1568
Persistent link: https://www.econbiz.de/10012506006
Saved in:
10
Online review solicitations reduce extremity bias in online review distributions and increase their representativeness
Karaman, Hülya
- In:
Management science : journal of the Institute for …
67
(
2021
)
7
,
pp. 4420-4445
Persistent link: https://www.econbiz.de/10012624571
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