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  • Search: subject:"Virality"
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Year of publication
Subject
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Viral marketing 11 Virales Marketing 11 Social Web 10 Social web 10 virality 10 Internet marketing 9 Online-Marketing 9 Virality 9 Advertising 3 Advertising effects 3 Brand management 3 Consumer behaviour 3 Emotion 3 Konsumentenverhalten 3 Markenführung 3 Social media 3 Werbewirkung 3 Werbung 3 social media 3 Bespielte Medien 2 Brand image 2 Information dissemination 2 Informationsverbreitung 2 Innovation diffusion 2 Markenimage 2 Marketing 2 Pre-recorded media 2 Social network 2 Soziales Netzwerk 2 Web 2.0 technologies 2 Web 2.0-Technologien 2 climate change 2 large language models 2 machine learning 2 narrative economics 2 populism 2 text-as-data 2 ALS ice bucket challenge 1 Ankündigungseffekt 1 Announcement effect 1
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Online availability
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Undetermined 18 Free 3
Type of publication
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Article 22 Book / Working Paper 2
Type of publication (narrower categories)
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Article in journal 15 Aufsatz in Zeitschrift 15 Aufsatz im Buch 3 Book section 3 Working Paper 2 research-article 2 Arbeitspapier 1 Conference paper 1 Graue Literatur 1 Konferenzbeitrag 1 Non-commercial literature 1 conceptual-paper 1
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Language
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English 24
Author
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Gehring, Kai 2 Grigoletto, Matteo 2 Tellis, Gerard J. 2 Tirunillai, Seshadri 2 Aggrawal, Niyati 1 Arora, Anuja 1 Banerjee, Sourindra 1 Bilgihan, Anil 1 Borah, Abhishek 1 Bourlakis, Michael 1 Campbell, Brett 1 Campbell, Katia 1 Chatterjee, Swagato 1 Curmi, Franco 1 Dhir, Amandeep 1 Drake, Michael S. 1 Eilert, Meike 1 Eisingerich, Andreas B 1 Feranita, Feranita 1 Gao, Shuyang 1 Han, Yue 1 Hasley, Joseph 1 Heimbach, Irina 1 Hemsley, Jeff 1 Heyder, Charlotte 1 Hillebrandt, Isabelle 1 Hinz, Oliver 1 Ishengoma, Fredrick 1 Jain, Apurv 1 Jayakumar, Thivashini 1 Khalid, Saba 1 Lappas, Theodoros 1 Legocki, Kimberly V. 1 Lin, Yu-Ting 1 Liu, Wenlin 1 MacInnis, Deborah J. 1 Malodia, Suresh 1 Mambile, Cesilia 1 Mason, Robert M. 1 Nikulchev, Evgeny 1
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Published in...
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Journal of marketing 2 Marketing science 2 CESifo Working Paper 1 CESifo working papers 1 Entrepreneurship Research : Developing New and Emerging Patterns in the Post COVID-19 Pandemic Era 1 Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG 1 Industrial Management & Data Systems 1 Information systems and e-business management : ISeB 1 Information systems research : ISR 1 International Journal of Web-Based Learning and Teaching Technologies (IJWLTT) 1 International journal of business innovation and research 1 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1 Journal of accounting & economics 1 Journal of consumer marketing 1 Journal of marketing communications 1 Journal of organizational computing and electronic commerce 1 Online Information Review 1 Psychology & marketing 1 Technological Sustainability 1 Technological forecasting & social change : an international journal 1 The SAGE handbook of social media marketing 1 The journal of product & brand management 1
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Source
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ECONIS (ZBW) 19 Other ZBW resources 4 EconStor 1
Showing 1 - 10 of 24
Did you mean: subject:"vitality" (7,407 results)
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Silent killer or silent success : the double-edged sword of viral marketing on entrepreneurship
Thanuja Rathakrishnan; Jayakumar, Thivashini; Feranita, … - In: Entrepreneurship Research : Developing New and Emerging …, (pp. 19-36). 2023
Persistent link: https://www.econbiz.de/10014338964
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Analyzing Climate Change Policy Narratives with the Character-Role Narrative Framework
Gehring, Kai; Grigoletto, Matteo - 2023
sparking conversation as three distinct dimensions of virality, we show that narratives that are simple, feature human …
Persistent link: https://www.econbiz.de/10014377404
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Cover Image
Analyzing climate change policy narratives with the character-role narrative framework
Gehring, Kai; Grigoletto, Matteo - 2023
sparking conversation as three distinct dimensions of virality, we show that narratives that are simple, feature human …
Persistent link: https://www.econbiz.de/10014280165
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Meme marketing : how can marketers drive better engagement using viral memes?
Malodia, Suresh; Dhir, Amandeep; Bilgihan, Anil; Sinha, … - In: Psychology & marketing 39 (2022) 9, pp. 1775-1801
Persistent link: https://www.econbiz.de/10013465114
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Exploring the non-linear trajectories of technology adoption in the digital age
Mambile, Cesilia; Ishengoma, Fredrick - In: Technological Sustainability 3 (2024) 4, pp. 428-448
Purpose The objective of this research is to examine the accelerated adoption mechanisms of emerging technologies in information systems. Its goal is to comprehend the drivers behind the prompt assimilation of technology trends such as TikTok, ChatGPT, mobile payment schemes, cryptocurrency and...
Persistent link: https://www.econbiz.de/10015356495
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The view from above : examining how drone video ads elicit favorable viewer responses
Tafesse, Wondwesen; Khalid, Saba - In: Journal of marketing communications 30 (2024) 4, pp. 487-507
Persistent link: https://www.econbiz.de/10014529318
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Short vertical videos going viral on TikTok : an empirical study and sentiment analysis
Heyder, Charlotte; Hillebrandt, Isabelle - In: Forum Markenforschung 2021 : Tagungsband der Konferenz …, (pp. 121-150). 2023
Persistent link: https://www.econbiz.de/10014276971
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Earnings virality
Campbell, Brett; Drake, Michael S.; Thornock, Jacob; … - In: Journal of accounting & economics 75 (2023) 1, pp. 1-30
Persistent link: https://www.econbiz.de/10014282259
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Social contagion and virality in online networks
Curmi, Franco - In: The SAGE handbook of social media marketing, (pp. 146-160). 2022
Persistent link: https://www.econbiz.de/10013368519
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Unravelling influential individual level factors during a crowdfunding campaign : insights from the ALS ice bucket challenge
Nisar, Tahir M.; Prabhakar, Guru; Bourlakis, Michael - In: Technological forecasting & social change : an … 175 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013334963
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