Ferreira, Gustavo F.C.; Ferreira, Joao P.C. - Southern Agricultural Economics Association - SAEA - 2012
This paper presents evaluation criteria that can be used to evaluate the effectiveness of Virginia wineries websites in … hypothesis that wineries located in northern and central Virginia wine clusters will have, on average, higher scores in all four … dimensions. The results reveal that the potential of a website has not been fully exploited by many Virginia wineries …