Search Results - subject:"Virtual"

Can a 2D shark girl be an influencer? : uncovering prevailing archetypes in the virtual entertainer industry

Tan, Yee Heng; Greene, Barbara R. - In: Journal of business research : JBR 186 (2025), pp. 1-13

Persistent link: https://www.econbiz.de/10015157993

Virtual influencers : definition and future research directions

Audrezet, Alice; Koles, Bernadett; Moulard, Julie Guidry; … - In: Journal of business research : JBR 200 (2025), pp. 1-10

Persistent link: https://www.econbiz.de/10015585284

Virtual consumption in luxury brands : consumer purchase motivations of virtual luxury fashion in virtual worlds

Liu, Tong; Tan, Caroline Swee Lin; Rodriguez, Carolina … - In: Journal of fashion marketing and management 29 (2025) 5, pp. 844-862

Persistent link: https://www.econbiz.de/10015650604

How virtual are we? : introducing the team perceived virtuality scale

Handke, Lisa; Costa, Patricia; Feitosa, Jennifer - In: Journal of business and psychology 40 (2025) 2, pp. 455-478

Persistent link: https://www.econbiz.de/10015339810

On the edge of a digital event era : Which innovative factors influence the willingness to pay for virtual concerts?

Bär, Sören; Boyacıoğlu, Sarp; Kurscheidt, Markus - In: Journal of innovation & knowledge : JIK 10 (2025) 5, pp. 1-24

This study examines the willingness to pay (WTP) for fully-simulated virtual reality (VR) concerts. The results … perceived ease of use (PEU) of virtual concert platforms and perceived usefulness (PU) of VR concerts. PEU strongly affects PU …. The significant impact of PEU on PBC indicates that the skills and resources to use virtual concert platforms are …

Persistent link: https://www.econbiz.de/10015470845

Into the virtual worlds : conceptualizing the consumer-avatar journey in virtual environments

Peng, Yue; Cowan, Kirsten; Ribeiro, Joel Lo - In: Psychology & marketing 42 (2025) 2, pp. 374-394

Persistent link: https://www.econbiz.de/10015373123

Inclusivity of virtual tourism destinations : an immersive netnographic study of Indonesian wheelchair users in virtual nature-based destinations

Perangin-Angin, Rosliyana; Tavakoli, Rokhshad; Kusumo, … - In: Annals of tourism research empirical insights 6 (2025) 1, pp. 1-9

virtual tourism experiences can affect the degree of exclusion-inclusion for people who use wheelchairs has not been discussed … to understand their virtual nature-based experiences. They used virtual reality head month and explored a few virtual … destinations. The findings suggest that the combination of virtual tourism destinations' aspects can influence the inclusivity of …

Persistent link: https://www.econbiz.de/10015416180

Trusting the virtual : how virtual reality advertising influences customer decisions

Wang, Yang; Seuk Wai Phoong; Zhang, Qiuhan; Sedigheh … - In: Journal of tourism, sustainability and well-being 13 (2025) 4, pp. 251-268

This study aims to explore the impact of virtual reality, 360-degree video, static image advertisements on customer … use of virtual reality (VR) and 360-degree video ads - is key to building customer trust by creating more immersive user …

Persistent link: https://www.econbiz.de/10015613836

Showing usage behavior or not? : the effect of virtual influencers’ product usage behavior on consumers

Yang, Defeng; Zhang, Jiaen; Sun, Yu; Huang, Zan - In: Journal of retailing and consumer services 79 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015100926

Simulating virtual organizations for research : a comparative empirical evaluation of text-based, video, and virtual reality video vignettes

Zelderen, Anand van; Masters-Waage, Theodore C.; Dries, … - In: Organizational research methods : ORM 28 (2025) 3, pp. 457-486

Persistent link: https://www.econbiz.de/10015574627