Search Results - subject:"Virtual Environments"

Into the virtual worlds : conceptualizing the consumer-avatar journey in virtual environments

Peng, Yue; Cowan, Kirsten; Ribeiro, Joel Lo - In: Psychology & marketing 42 (2025) 2, pp. 374-394

Persistent link: https://www.econbiz.de/10015373123

Open innovation's potential in the metaverse : leveraging digital features to build trust with partners

Falcke, Lukas; Zobel, Ann-Kristin - In: California management review 67 (2024) 1, pp. 21-44

Persistent link: https://www.econbiz.de/10015178483

Diversity representation in virtual environments : how brand motives mediate consumer perceptions

Ferraro, Carla; Sands, Sean; Demsar, Vlad; Cohen, Justin - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 3, pp. 239-249

Persistent link: https://www.econbiz.de/10015137991

Integrating the physical and digital strategies for supplier : the role of offline showroom and augmented reality experiences

Li, Zhitang; Lev, Benjamin - In: Computers & operations research : an international journal 185 (2026), pp. 1-19

Persistent link: https://www.econbiz.de/10015552367

The effect of consumer inspiration on experience extension in augmented reality marketing

Dağ, Kazım; Çavuşoğlu, Sinan; Akçacı, Taner - In: Spanish journal of marketing 30 (2026) 2, pp. 214-236

Persistent link: https://www.econbiz.de/10015639143

Changing bodies changes minds-and behavior? : an economist's guide to embodiment interventions

Rapoport, Nina - 2026

Persistent link: https://www.econbiz.de/10015614358

Augmented reality vs. monetary rewards : which drives pro-environmental behavior more effectively among the Indonesian workforce?

Herlina, Maria Grace; Ozgen, Eren; Iskandar, Karto - In: Business, mangagement and economics engineering : BMEE 24 (2026) 1, pp. 57-78

urpose - This study examines how augmented reality-based green training influ-ences pro-environmental behavior among employees in Greater Jakarta, Indonesia. It also examines the role of green commitment in shaping employees' environmentally responsible actions. In addition, the study...

Persistent link: https://www.econbiz.de/10015644336

Virtual (additional) IBANs : opportunities and money laundering risks

Manna, Michele - 2026

Persistent link: https://www.econbiz.de/10015605057

Technology readiness and technology acceptance in virtual reality tourism : an integration of TOE and TAM frameworks

Tuyen Tran; Nguyen Thi Van Hanh - In: Pakistan journal of commerce and social sciences 19 (2025) 1, pp. 102-125

Virtual reality (VR) tourism presents a creative way to improve travel experiences and offers smart travel. On the other hand, compared to wealthy nations with sophisticated information infrastructure and smart tourism support, the exploitation of VR tourism in emerging tourism economies looks...

Persistent link: https://www.econbiz.de/10015376596

The bright and dark side of metaverse marketing

Lim, Weng Marc; Bansal, Sanchita; Nangia, Priya; Singh, … - In: Global business and organizational excellence : GBOE 44 (2025) 2, pp. 58-82

Persistent link: https://www.econbiz.de/10015332434