Search Results - subject:"Virtual environment"

Integrating the physical and digital strategies for supplier : the role of offline showroom and augmented reality experiences

Li, Zhitang; Lev, Benjamin - In: Computers & operations research : an international journal 185 (2026), pp. 1-19

Persistent link: https://www.econbiz.de/10015552367

Changing bodies changes minds-and behavior? : an economist's guide to embodiment interventions

Rapoport, Nina - 2026

Persistent link: https://www.econbiz.de/10015614358

The effect of consumer inspiration on experience extension in augmented reality marketing

Dağ, Kazım; Çavuşoğlu, Sinan; Akçacı, Taner - In: Spanish journal of marketing 30 (2026) 2, pp. 214-236

Persistent link: https://www.econbiz.de/10015639143

Virtual (additional) IBANs : opportunities and money laundering risks

Manna, Michele - 2026

Persistent link: https://www.econbiz.de/10015605057

Augmented reality vs. monetary rewards : which drives pro-environmental behavior more effectively among the Indonesian workforce?

Herlina, Maria Grace; Ozgen, Eren; Iskandar, Karto - In: Business, mangagement and economics engineering : BMEE 24 (2026) 1, pp. 57-78

urpose - This study examines how augmented reality-based green training influ-ences pro-environmental behavior among employees in Greater Jakarta, Indonesia. It also examines the role of green commitment in shaping employees' environmentally responsible actions. In addition, the study...

Persistent link: https://www.econbiz.de/10015644336

Technology readiness and technology acceptance in virtual reality tourism : an integration of TOE and TAM frameworks

Tuyen Tran; Nguyen Thi Van Hanh - In: Pakistan journal of commerce and social sciences 19 (2025) 1, pp. 102-125

Virtual reality (VR) tourism presents a creative way to improve travel experiences and offers smart travel. On the other hand, compared to wealthy nations with sophisticated information infrastructure and smart tourism support, the exploitation of VR tourism in emerging tourism economies looks...

Persistent link: https://www.econbiz.de/10015376596

The bright and dark side of metaverse marketing

Lim, Weng Marc; Bansal, Sanchita; Nangia, Priya; Singh, … - In: Global business and organizational excellence : GBOE 44 (2025) 2, pp. 58-82

Persistent link: https://www.econbiz.de/10015332434

Decoding millennials and Generation Z consumers' brand behaviors in the metaverse : the relationships among avatar identification, self-presence, and psychological dynamics

Kim, Mikyoung; Oh, Hyun Jung; Choi, Ji Hye; Jung, Yumi - In: Journal of consumer behaviour 24 (2025) 1, pp. 44-57

Persistent link: https://www.econbiz.de/10015333896

Psychological ownership of avatars in the metaverse : its key antecedents and outcomes

Park, Jinsu; Kim, Hye-yŏng - In: Journal of consumer behaviour 24 (2025) 1, pp. 332-346

Persistent link: https://www.econbiz.de/10015333931

How virtual are we? : introducing the team perceived virtuality scale

Handke, Lisa; Costa, Patricia; Feitosa, Jennifer - In: Journal of business and psychology 40 (2025) 2, pp. 455-478

Persistent link: https://www.econbiz.de/10015339810