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Search: subject:"Virtual reality"
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Subject
All
Virtuelle Realität
2,866
Virtual reality
2,861
Social Web
770
Social web
770
Consumer behaviour
665
Konsumentenverhalten
664
Virtual organization
433
Virtuelle Organisation
433
Electronic Commerce
290
E-commerce
281
Virtual team
280
Virtuelles Team
280
E-Learning
254
E-learning
250
Internet
245
Theorie
229
Theory
228
Online-Handel
218
Online retailing
217
Augmented reality
193
virtual reality
176
Computerspiel
162
Video game
161
Deutschland
152
Germany
152
Internet marketing
150
Online-Marketing
150
Beziehungsmarketing
148
Relationship marketing
147
Tourism
134
Tourismus
132
Virtual Reality
132
Business network
131
Unternehmensnetzwerk
131
Metaverse
126
Innovation adoption
119
Innovationsakzeptanz
119
Digitalisierung
115
Künstliche Intelligenz
114
Artificial intelligence
113
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Online availability
All
Undetermined
1,294
Free
633
CC license
66
Type of publication
All
Article
2,217
Book / Working Paper
921
Type of publication (narrower categories)
All
Article in journal
1,433
Aufsatz in Zeitschrift
1,433
Aufsatz im Buch
576
Book section
576
Graue Literatur
113
Non-commercial literature
113
Hochschulschrift
102
Thesis
80
Aufsatzsammlung
74
Collection of articles of several authors
74
Sammelwerk
74
Working Paper
73
Arbeitspapier
68
research-article
48
Konferenzschrift
41
Article
38
Case study
34
Fallstudie
34
Conference paper
19
Konferenzbeitrag
19
Conference proceedings
11
Dissertation u.a. Prüfungsschriften
9
Bibliographie
7
conceptual-paper
7
review-article
7
Handbook
6
Handbuch
6
technical-paper
6
Collection of articles written by one author
5
Sammlung
5
Festschrift
4
Forschungsbericht
4
Glossar enthalten
4
Glossary included
4
review
4
viewpoint
4
Bibliografie enthalten
3
Bibliography included
3
Mehrbändiges Werk
3
Multi-volume publication
3
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Language
All
English
2,551
German
542
Undetermined
34
French
8
Polish
3
Russian
3
Spanish
3
Portuguese
2
Croatian
1
Slovak
1
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Author
All
Castronova, Edward
27
Jung, Timothy
23
Dieck, M. Claudia tom
21
Loureiro, Sandra Maria Correia
20
Rauschnabel, Philipp A.
14
Ruyter, Ko de
13
Teuteberg, Frank
12
Chylinski, Mathew
11
Flavián Blanco, Carlos
11
Heller, Jonas
11
Hilken, Tim
10
Mahr, Dominik
10
Barnes, Stuart J.
8
Keeling, Debbie I.
8
Kumar, Harish
8
Orús, Carlos
8
Priddat, Birger P.
8
Dwivedi, Yogesh K.
7
Fiedler, Marina
7
Ibáñez-Sánchez, Sergio
7
Innocenti, Alessandro
7
Pöhler, Ludger
7
Stieglitz, Stefan
7
Wagner, Gert G.
7
Wood, Natalie T.
7
Bell, Mark W.
6
Bigné Alcañiz, J. Enrique
6
Cowan, Kirsten
6
Haenlein, Michael
6
Haruvy, Ernan
6
Hess, Thomas
6
Holtbrügge, Dirk
6
Jain, Varsha
6
Javornik, Ana
6
McLean, Graeme J.
6
Pfeiffer, Jella
6
Pfeiffer, Thies
6
Schenk, Michael
6
Thomas, Oliver
6
Zerres, Christopher
6
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Institution
All
IGI Global
45
Springer Fachmedien Wiesbaden
8
Education, Audiovisual and Culture Executive Agency
6
Technische Universität <München> / Lehrstuhl für Fördertechnik Materialfluß Logistik
6
Eric Cuvillier <Firma>
3
European Commission / Directorate-General for Communications Networks, Content and Technology
3
Université Paris-Dauphine (Paris IX)
3
European Commission / Directorate-General for Communication
2
European Commission / Directorate-General for Research and Innovation
2
European Commission / Joint Research Centre
2
GeNeMe <2001, Dresden>
2
Information Resources Management Association
2
International Augmented and Virtual Reality Conference <4., 2018, Manchester>
2
International XR Conference / Annual conference <7., 2022, Lissabon>
2
Springer-Verlag GmbH
2
Technische Universität Ilmenau
2
UVK Verlagsgesellschaft mbH
2
Verlag Dr. Kovač
2
Vienna Games Conference <17., 2023, Wien>
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / Annual Conference <2024, Coral Gables, Fla.>
1
Akademia Ekonomiczna Imienia Karola Adamieckiego w Katowicach
1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Albert-Ludwigs-Universität Freiburg
1
Arbeitsgemeinschaft der Spezialbibliotheken
1
BOP Consulting
1
Books on Demand GmbH <Norderstedt>
1
British Council
1
Deutsche Bank Research
1
Deutsche Verlags-Anstalt
1
Deutschland / Umweltbundesamt
1
Dipartimento di Politica Economica, Finanza e Sviluppo (DEPFID), Facoltà di Economia "Richard M. Goodwin"
1
Diplomica Verlag GmbH
1
Donau-Universität Krems / Universitätsbibliothek
1
ENTER 2023 eTourism Conference <30., 2023, Johannesburg>
1
ENTER22_372 Nankai <Veranstaltung> <29., 2022, Online>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
EnviroInfo <Veranstaltung> <38., 2024, Kairo>
1
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Published in...
All
Journal of retailing and consumer services
64
Journal of business research : JBR
62
Psychology & marketing
30
Tourism management : research, policies, practice
29
Technological forecasting & social change : an international journal
25
HMD : Praxis der Wirtschaftsinformatik
23
International journal of contemporary hospitality management
21
Springer eBook Collection
20
HMD Praxis der Wirtschaftsinformatik
19
International journal of networking and virtual organisations : IJNVO
19
International journal of product development : IJPD
18
International journal of production research
18
Journal of consumer behaviour
18
Commercial transactions in the virtual world : issues and opportunities
17
Virtual environments for corporate education : employee learning and solutions
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
Business horizons
14
Management information systems : mis quarterly
14
Managerial challenges and social impacts of virtual and augmented reality
14
SpringerLink / Bücher
14
International journal of retail and distribution management
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Asia Pacific journal of marketing and logistics
12
Information technology & tourism
12
International journal of technology marketing : IJTMkt
12
Journal of Hospitality and Tourism Technology
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Premier reference source
12
Advances in developing human resources : ADHR
11
Augmented reality and virtual reality : the power of AR and VR for business
11
Journal of marketing management : MM
11
Skill training in multimodal virtual environments
11
Tourism review
11
Virtuelle Unternehmen
11
International journal of hospitality management
10
Journal of management information systems : JMIS
10
Journal of promotion management : innovations in planning and applied research
10
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Source
All
ECONIS (ZBW)
2,866
Other ZBW resources
112
USB Cologne (EcoSocSci)
64
EconStor
48
RePEc
26
USB Cologne (business full texts)
11
BASE
11
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date (oldest first)
1
Can improving climate change perception lead to more environmentally friendly choices? : evidence from an immersive virtual environment experiment
Luzzati, Tommaso
;
Baraldi, Stefano
;
Ermini, Sara
; …
- In:
Ecological economics
229
(
2025
),
pp. 1-9
Persistent link: https://www.econbiz.de/10015183318
Saved in:
2
Adoption of
virtual
reality
headsets : the role of metaverse trials for consumers' usage and purchase intentions
Hennig-Thurau, Thorsten
;
Herting, Alina M.
;
Jütte, David
- In:
Journal of interactive marketing
60
(
2025
)
2
,
pp. 145-160
Persistent link: https://www.econbiz.de/10015412920
Saved in:
3
Technology readiness and technology acceptance in
virtual
reality
tourism : an integration of TOE and TAM frameworks
Tuyen Tran
;
Nguyen Thi Van Hanh
- In:
Pakistan journal of commerce and social sciences
19
(
2025
)
1
,
pp. 102-125
Virtual
reality
(VR) tourism presents a creative way to improve travel experiences and offers smart travel. On the …
Persistent link: https://www.econbiz.de/10015376596
Saved in:
4
The bright and dark side of metaverse marketing
Lim, Weng Marc
;
Bansal, Sanchita
;
Nangia, Priya
;
Singh, …
- In:
Global business and organizational excellence : GBOE
44
(
2025
)
2
,
pp. 58-82
Persistent link: https://www.econbiz.de/10015332434
Saved in:
5
The metaverse flywheel : creating value across physical and virtual worlds
Ritala, Paavo
;
Ruokonen, Mika
;
Kostis, Angelos
- In:
California management review
66
(
2024
)
4
,
pp. 80-101
Persistent link: https://www.econbiz.de/10015178173
Saved in:
6
Teaching students about workplace harassment by letting them experience it in a
virtual
reality
environment
Steinbauer, Robert
- In:
Journal of management education : the official …
48
(
2024
)
4
,
pp. 671-707
Persistent link: https://www.econbiz.de/10015324638
Saved in:
7
Diversity representation in virtual environments : how brand motives mediate consumer perceptions
Ferraro, Carla
;
Sands, Sean
;
Demsar, Vlad
;
Cohen, Justin
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
3
,
pp. 239-249
Persistent link: https://www.econbiz.de/10015137991
Saved in:
8
Mapping collective consciousness to consumer research : in-person to virtual social presence
Lee, Hyunjung Crystal
;
Broniarczyk, Susan M.
;
Zheng, …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
4
,
pp. 694-704
Persistent link: https://www.econbiz.de/10015144281
Saved in:
9
Literature review of extended reality research in consumer experience : insight from semantic network analysis and topic modeling
Choi, Hansol
;
Lee, Hyemi
- In:
Asia marketing journal
26
(
2024
)
1
,
pp. 45-59
Persistent link: https://www.econbiz.de/10015398957
Saved in:
10
Mapping the future of tech-infused luxury : a roadmap and research directions
Al-Issa, Nermain
;
Thanasi, Marsela
- In:
International journal of consumer studies
48
(
2024
)
6
,
pp. 1-29
Persistent link: https://www.econbiz.de/10015333745
Saved in:
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