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  • Search: subject:"Virtual try-on"
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Year of publication
Subject
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Consumer behaviour 17 Konsumentenverhalten 17 Online retailing 12 Online-Handel 12 Virtual reality 11 Virtuelle Realität 11 virtual try-on 9 Augmented reality 6 Innovation adoption 6 Innovationsakzeptanz 6 Virtual try-on 6 Beziehungsmarketing 5 E-commerce 5 Electronic Commerce 5 Relationship marketing 5 Social Web 5 Social web 5 online shopping 4 purchase intention 4 Bekleidungsindustrie 3 Clothing industry 3 Confidence 3 Einzelhandel 3 Retail trade 3 Vertrauen 3 augmented reality 3 Artificial intelligence 2 Coronavirus 2 Fashion 2 India 2 Indien 2 Indonesia 2 Künstliche Intelligenz 2 Mobile Anwendung 2 Mobile application 2 Mode 2 Personalization 2 Spatial presence 2 artificial intelligence 2 body esteem 2
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Online availability
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Undetermined 18 Free 4 CC license 2
Type of publication
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Article 22
Type of publication (narrower categories)
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Article in journal 19 Aufsatz in Zeitschrift 19 Article 2 Aufsatz im Buch 1 Book section 1 Conference paper 1 Konferenzbeitrag 1
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Language
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English 22
Author
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Ajriya, Alina Dhifan 2 Birau, Ramona 2 Costa, Renato J. Lopes da 2 Dias, Álvaro Lopes 2 Fahmi, Cut Zahra Nabila 2 Gabriel, Adelya 2 Gonçalves, Rui 2 Gull, Sangam Mahesh 2 Handayani, Putu Wuri 2 Ivanov, Alex 2 Nayak, Raveendranath 2 Nayak, Smitha 2 Pereira, Leandro 2 Suhan, Mendon 2 Tandon, Urvashi 2 Araújo, Catarina 1 Bialkova, Svetlana 1 Biela, Cosima 1 Dresner, Martin 1 Ertz, Myriam 1 Guzman, Francisco 1 Han, Jinhee 1 Head, Milena 1 Hua, Wen 1 Ji, Guojun 1 Kim, Young Do 1 Kincade, Doris H. 1 Kumar, Harish 1 Lavoye, Virginie 1 Lee, Hanna 1 Li, Meng 1 Liu, Yidong 1 Manohar, Sridhar 1 Mero, Joel 1 Mittal, Amit 1 Nam, Changhyun 1 Nawaz, Muhammad Zahid 1 Nawaz, Shahid 1 Pan, Xiaodan 1 Plotkina, Daria 1
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Published in...
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Asia Pacific journal of marketing and logistics 3 Cogent Business & Management 2 Cogent business & management 2 Advances in Advertising Research XIII : Frontiers of Advertising: Re-considering Its Shapes and Forms 1 Electronic markets : EM ; the international journal of electronic commerce and business media 1 IIMS journal of management science 1 International journal of agile systems and management : IJASM 1 International journal of electronic customer relationship management : IJECRM 1 International journal of electronic marketing and retailing : IJEMR 1 International journal of physical distribution and logistics management 1 International journal of retail and distribution management 1 Journal of business research : JBR 1 Journal of fashion marketing and management 1 Journal of promotion management : innovations in planning and applied research 1 Journal of retailing and consumer services 1 Omega : the international journal of management science 1 The journal of product & brand management 1
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Source
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ECONIS (ZBW) 20 EconStor 2
Showing 1 - 10 of 22
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The influence of augmented reality on E-commerce: A case study on fashion and beauty products
Gabriel, Adelya; Ajriya, Alina Dhifan; Fahmi, Cut Zahra … - In: Cogent Business & Management 10 (2023) 2, pp. 1-20
try-on feature based on augmented reality (AR) could be a solution. This study aims to determine the effect of … shopping online, there are still disadvantages that prevent them from trying the products they will buy. Therefore, a virtual …
Persistent link: https://www.econbiz.de/10014527530
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Cover Image
The influence of augmented reality on e-commerce : a case study on fashion and beauty products
Gabriel, Adelya; Ajriya, Alina Dhifan; Fahmi, Cut Zahra … - In: Cogent business & management 10 (2023) 2, pp. 1-20
try-on feature based on augmented reality (AR) could be a solution. This study aims to determine the effect of … shopping online, there are still disadvantages that prevent them from trying the products they will buy. Therefore, a virtual …
Persistent link: https://www.econbiz.de/10014504942
Saved in:
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Technology-enabled engagement process of brand virtual-try-on services
Nawaz, Muhammad Zahid; Guzman, Francisco; Nawaz, Shahid - In: The journal of product & brand management 34 (2025) 1, pp. 44-60
Persistent link: https://www.econbiz.de/10015173319
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Purchase enhancement with virtual try-on : core impact parameters
Bialkova, Svetlana - In: Advances in Advertising Research XIII : Frontiers of …, (pp. 85-98). 2025
Persistent link: https://www.econbiz.de/10015333794
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Antecedents to purchase intention in virtual market space in India: an empirical investigation
Nayak, Smitha; Suhan, Mendon; Nayak, Raveendranath; … - In: Cogent Business & Management 9 (2022) 1, pp. 1-15
This research attempts to integrate the Virtual Try-On technology, an application of image integrative technology, and …
Persistent link: https://www.econbiz.de/10014505760
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Antecedents to purchase intention in virtual market space in India : an empirical investigation
Nayak, Smitha; Suhan, Mendon; Nayak, Raveendranath; … - In: Cogent business & management 9 (2022) 1, pp. 1-15
This research attempts to integrate the Virtual Try-On technology, an application of image integrative technology, and …
Persistent link: https://www.econbiz.de/10014420163
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Exploring users' adoption intention of virtual try-on apps : how users’ individual characteristics affect post-use feelings
Hua, Wen; Liu, Yidong; Zhang, Zongdeng; Li, Meng; Yu, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 8, pp. 1898-1917
Persistent link: https://www.econbiz.de/10015210714
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Exploring online consumer reviews of customized apparel products
Shin, Eonyou; Kincade, Doris H.; Han, Jinhee - In: Journal of fashion marketing and management 28 (2024) 1, pp. 139-160
Persistent link: https://www.econbiz.de/10014495507
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Leveraging personalization and customization affordances of virtual try-on apps for a new model in apparel m-shopping
Tawira, Letwin; Ivanov, Alex - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 451-471
Persistent link: https://www.econbiz.de/10013553066
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Agile applications of artificial intelligence to apparel industry
Gonçalves, Rui; Costa, Renato J. Lopes da; Pereira, Leandro - In: International journal of agile systems and management : … 16 (2023) 4, pp. 429-457
Persistent link: https://www.econbiz.de/10014391558
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