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  • Search: subject:"Virtuelle Gemeinschaft"
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Year of publication
Subject
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Social Web 24,620 Social web 24,620 Online-Marketing 7,364 Internet marketing 7,302 Consumer behaviour 7,156 Konsumentenverhalten 7,156 Soziales Netzwerk 2,990 Online retailing 2,928 Online-Handel 2,928 Social network 2,869 Beziehungsmarketing 2,728 Relationship marketing 2,728 Viral marketing 2,650 Virales Marketing 2,649 Electronic Commerce 2,540 E-commerce 2,477 Markenführung 2,100 Brand management 2,099 Social media 2,036 social media 1,929 Internet 1,770 Customer integration 1,513 Kundenintegration 1,513 Web 2.0 technologies 1,414 Web 2.0-Technologien 1,413 Digital platform 1,311 Digitale Plattform 1,311 Marketingmanagement 1,270 Marketing management 1,264 Markenimage 1,235 Brand image 1,229 Brand 1,124 Markenartikel 1,119 Social relations 990 Soziale Beziehungen 990 Digitalisierung 930 Advertising effects 923 Werbewirkung 923 Digitization 905 Wissensmanagement 863
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Online availability
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Undetermined 11,022 Free 5,887 CC license 637
Type of publication
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Article 17,930 Book / Working Paper 6,833 Journal 6
Type of publication (narrower categories)
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Article in journal 14,608 Aufsatz in Zeitschrift 14,608 Aufsatz im Buch 3,095 Book section 3,095 Graue Literatur 1,202 Non-commercial literature 1,202 Working Paper 953 Arbeitspapier 944 Collection of articles of several authors 436 Sammelwerk 436 Hochschulschrift 433 Case study 343 Fallstudie 343 Aufsatzsammlung 317 Thesis 230 Conference paper 223 Konferenzbeitrag 223 Ratgeber 119 Konferenzschrift 115 Guidebook 108 Collection of articles written by one author 50 Conference proceedings 50 Sammlung 50 Lehrbuch 48 Dissertation u.a. Prüfungsschriften 31 Textbook 31 Handbook 24 Handbuch 24 Glossar enthalten 18 Glossary included 18 Forschungsbericht 14 Amtsdruckschrift 12 Government document 12 Reprint 12 Interview 10 Mehrbändiges Werk 7 Multi-volume publication 7 Systematic review 7 Übersichtsarbeit 7 Amtliche Publikation 4
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Language
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English 22,720 German 2,038 French 23 Polish 12 Spanish 8 Italian 3 Portuguese 3 Russian 2 Undetermined 2 Bosnian 1 Swedish 1
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Author
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Law, Rob 48 Tan, Yong 40 Dwivedi, Yogesh K. 39 Kuchler, Theresa 38 Qiu, Liangfei 38 Stroebel, Johannes 38 Whinston, Andrew B. 35 Bailey, Michael 32 Füller, Johann 32 Filieri, Raffaele 30 Hajli, Nick 28 Leimeister, Jan Marco 27 Ozuem, Wilson 27 Loureiro, Sandra Maria Correia 26 Martínez-López, Francisco J. 26 Saxton, Gregory D. 26 Gu, Bin 25 Krcmar, Helmut 23 Stephen, Andrew T. 23 Kummer, Michael E. 22 Allcott, Hunt 21 Flavián Blanco, Carlos 21 Harrigan, Paul 21 Petrova, Maria 21 Rita, Paulo 21 Sabatini, Fabio 21 Dennis, Alan 20 Gentzkow, Matthew Aaron 20 Haenlein, Michael 20 Hollebeek, Linda D. 20 Pitt, Leyland F. 20 Vrontis, Demetris 20 Hinz, Oliver 19 Thaichon, Park 19 Agnihotri, Raj 18 Dhir, Amandeep 18 Enikolopov, Ruben 18 Ghose, Anindya 18 Kreutzer, Ralf T. 18 Rana, Nripendra P. 18
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Institution
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IGI Global 140 Springer Fachmedien Wiesbaden 73 National Bureau of Economic Research 61 European Commission / Joint Research Centre 19 Consumers, Health, Agriculture and Food Executive Agency 15 GFK 15 Center Data 14 Wageningen Economic Research 14 Books on Demand GmbH <Norderstedt> 9 European Commission / Directorate-General for Communications Networks, Content and Technology 9 Information Resources Management Association 9 Nomos Verlagsgesellschaft 9 American Marketing Association 8 European Institute for Gender Equality 8 OECD 8 Verlag Dr. Kovač 8 European Commission / Directorate-General for the Information Society and Media 7 European University Institute / Robert Schuman Centre for Advanced Studies 7 Friedrich-Schiller-Universität Jena 7 Springer-Verlag GmbH 7 European Commission / Directorate-General for Education, Youth, Sport and Culture 6 India Centre for Migration (ICM) 6 Springer Gabler <Firma> 6 Universität <Kassel> / Fachgebiet Wirtschaftsinformatik 6 Edward Elgar Publishing 5 European Centre for Disease Prevention and Control 5 European Commission / Directorate-General for Employment, Social Affairs and Inclusion 5 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 5 International Telecommunications Society 5 Technische Universität Dresden 5 epubli GmbH 5 European Commission / Statistical Office of the European Union 4 European Parliament / Directorate-General for Internal Policies of the Union 4 Springer International Publishing 4 Technische Universität Dresden / Fakultät für Informatik 4 Universität Mannheim 4 AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online> 3 AMA Winter Academic Conference <2023, Nashville, Tenn.> 3 AMA Winter Academic Conference <2023, Online> 3 Chartered Institute of Public Relations 3
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Published in...
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Journal of business research : JBR 550 Journal of retailing and consumer services 320 Technological forecasting & social change : an international journal 264 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 262 International journal of internet marketing and advertising : IJIMA 180 Information systems research : ISR 176 Tourism management : research, policies, practice 151 Journal of management information systems : JMIS 149 SpringerLink / Bücher 145 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 141 International journal of hospitality management 117 Electronic commerce research 114 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 114 International journal of business information systems : IJBIS 111 Psychology & marketing 108 Management science : journal of the Institute for Operations Research and the Management Sciences 107 Business horizons 106 Industrial marketing management : the international journal for industrial and high-tech firms 105 Journal of marketing communications 104 Journal of internet commerce 98 International journal of advertising : the review of marketing communications 96 Journal of promotion management : innovations in planning and applied research 94 International journal of networking and virtual organisations : IJNVO 89 International journal of electronic marketing and retailing : IJEMR 85 Management information systems : mis quarterly 84 Marketing science 84 Journal of travel and tourism marketing 82 Journal of electronic commerce research : JECR 80 The journal of product & brand management 80 International journal of contemporary hospitality management 78 Journal of marketing management : MM 78 Springer eBook Collection 78 Asia Pacific journal of marketing and logistics 75 The journal of brand management : an international journal 75 International journal of consumer studies 74 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 74 Cogent business & management 73 Journal of marketing 73 Journal of hospitality marketing & management 71 Journal of information & knowledge management : JIKM 69
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Source
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ECONIS (ZBW) 24,637 USB Cologne (EcoSocSci) 101 USB Cologne (business full texts) 16 EconStor 14 BASE 1
Showing 1 - 10 of 24,769
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Cultural differences in microblogging : how Western IT companies adapt Twitter (X) activities to the Chinese Weibo context
Zhang, Shu; Jong, Menno D. T. de; Gosselt, Jordy F. - In: Journal of international consumer marketing 37 (2025) 1, pp. 72-87
Persistent link: https://www.econbiz.de/10015191966
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Act your age to engage : field evidence on parent versus brand extension
Tincknell, Liam; Mathmann, Frank; Torgler, Benno; … - In: The journal of brand management : an international journal 32 (2025) 1, pp. 34-49
Persistent link: https://www.econbiz.de/10015192501
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Influencer marketing unlocked : understanding the value chains driving the creator economy
Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 4-28
Persistent link: https://www.econbiz.de/10015192976
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Gender and digital rights : an empirical study among young entrepreneurs
Fariña-Sánchez, Marisa; Gutiérrez-Santiuste, Elba - In: Administrative Sciences : open access journal 15 (2025) 1, pp. 1-18
Digital rights have been little studied from a gender perspective until now. This research analyses, from a gender perspective, the characteristics of young entrepreneurs, the use of social media in their entrepreneurial projects, and their observance of digital rights. It uses a descriptive...
Persistent link: https://www.econbiz.de/10015193013
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The vampire effect of smartphone swiping : how atypical motor actions increase ad attention but impair brand recall
Rohrbach, Stefan; Bruns, Daniel; Langner, Tobias - In: International journal of advertising : the review of … 44 (2025) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10015194212
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(Not) the right time for social media ads? : exploring the impact of social media detox on attention to the ad
Kopka, Julian Felix; Borgmann, Lennart Wolfgang; … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 87-108
Persistent link: https://www.econbiz.de/10015194216
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How does persuasion knowledge differ between humanlike virtual influencers and human influencers?
Willemsen, Lotte M.; Withuis, Iris; Brom, Marije; … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 109-130
Persistent link: https://www.econbiz.de/10015194217
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Exploring the effectiveness of digital manipulation disclosures for Instagram posts on source credibility and authenticity of social media influencers
Mucundorfeanu, Meda; Balaban, Delia Cristina; Mauer, Marius - In: International journal of advertising : the review of … 44 (2025) 1, pp. 131-163
Persistent link: https://www.econbiz.de/10015194218
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Satisfaction and dissatisfaction in wine tourism : a user-generated content analysis
Meneses, Raquel; Brito, Carlos Henrique Figueiredo e Melo de - In: Tourism and hospitality research : THR 25 (2025) 1, pp. 120-134
Persistent link: https://www.econbiz.de/10015176724
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The health paradoxes of social media influencers
Mileros, Martin; Norrman, Charlotte; Öberg, Christina - In: Journal of innovation and entrepreneurship : JIE 14 (2025), pp. 1-17
This paper describes and discusses social media infuencers' health-related costs of keeping traction as infuencers. The paper is based on interviews and social media posts. Four paradoxes highlight the social media infuencers' contradictory circumstances: (1) the social media infuencer's...
Persistent link: https://www.econbiz.de/10015324668
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