Search Results - subject:"Virtuelles Unternehmen"

AI-driven metaverse integration for sustainable manufacturing : the mediating role of digital supply chain resilience in Jordan’s industrial sector

Alheet, Ahmad Fathi - 2026

Background: This study examines how AI-driven metaverse integration enhances sustainable manufacturing performance in Jordan's industrial sector, with particular emphasis on the mediating role of digital supply chain resilience. Grounded in resource orchestration theory (ROT), the research...

Persistent link: https://www.econbiz.de/10015611769

Can a 2D shark girl be an influencer? : uncovering prevailing archetypes in the virtual entertainer industry

Tan, Yee Heng; Greene, Barbara R. - 2025

Persistent link: https://www.econbiz.de/10015157993

Into the virtual worlds : conceptualizing the consumer-avatar journey in virtual environments

Peng, Yue; Cowan, Kirsten; Ribeiro, Joel Lo - 2025

Persistent link: https://www.econbiz.de/10015373123

How virtual are we? : introducing the team perceived virtuality scale

Handke, Lisa; Costa, Patricia; Feitosa, Jennifer - 2025

Persistent link: https://www.econbiz.de/10015339810

On the edge of a digital event era : Which innovative factors influence the willingness to pay for virtual concerts?

Bär, Sören; Boyacıoğlu, Sarp; Kurscheidt, Markus - 2025

This study examines the willingness to pay (WTP) for fully-simulated virtual reality (VR) concerts. The results indicate that the intention to purchase (IP) concert tickets is strongly influenced by payment attitudes, followed by perceived behavioral control (PBC) and subjective norms (SN)....

Persistent link: https://www.econbiz.de/10015470845

Navigating the enterprise metaverse : how virtual reality affects business agility and meeting outcomes

Aliman, Dorothea Nilusha; Hennig-Thurau, Thorsten; … - 2025

Team meetings have been at the heart of businesses worldwide for a long time, regardless of industry and region. While extant research has outlined the advantages and challenges of using virtual reality (VR) for team meetings like higher closeness and increased exhaustion, it is largely unclear...

Persistent link: https://www.econbiz.de/10015446768

Trusting the virtual : how virtual reality advertising influences customer decisions

Wang, Yang; Seuk Wai Phoong; Zhang, Qiuhan; Sedigheh … - 2025

This study aims to explore the impact of virtual reality, 360-degree video, static image advertisements on customer trust and their tendency to approach shared accommodations. A total of 306 questionnaires were collected through a within-subject field experiment and analysed using Smart PLS, to...

Persistent link: https://www.econbiz.de/10015613836

Virtual influencers : definition and future research directions

Audrezet, Alice; Koles, Bernadett; Moulard, Julie Guidry; … - 2025

Persistent link: https://www.econbiz.de/10015585284

Virtual consumption in luxury brands : consumer purchase motivations of virtual luxury fashion in virtual worlds

Liu, Tong; Tan, Caroline Swee Lin; Rodriguez, Carolina … - 2025

Persistent link: https://www.econbiz.de/10015650604

Inclusivity of virtual tourism destinations : an immersive netnographic study of Indonesian wheelchair users in virtual nature-based destinations

Perangin-Angin, Rosliyana; Tavakoli, Rokhshad; Kusumo, … - 2025

Exclusion-inclusion theory has received attention in various disciplines in the actual world. However, whether and how virtual tourism experiences can affect the degree of exclusion-inclusion for people who use wheelchairs has not been discussed. Driven by an interpretivist paradigm, this study...

Persistent link: https://www.econbiz.de/10015416180