Search Results - subject:"Visual Complexity"

Differential effects of visual complexity in firm-generated content on consumer engagements : a deep learning approach

Wang, Feng; Yue, Mingyue; Yuan, Quan; Cao, Rong - In: Marketing intelligence & planning 42 (2024) 4, pp. 684-703

Persistent link: https://www.econbiz.de/10015056894

Simpler is greener : the impact of packaging visual complexity on products' eco-friendliness perception

Ma, Chenya; Jiang, Yushi - 2024

Persistent link: https://www.econbiz.de/10015133935

The visual complexity = higher production cost lay belief

Min, Lauren; Liu, Peggy J.; Anderson, Cary L. - In: Journal of consumer research : JCR ; an … 51 (2025) 6, pp. 1167-1185

Persistent link: https://www.econbiz.de/10015338656

The impact of live background visual complexity on consumer purchase intention : an eye-tracking study

Tang, Xiaoli; Li, Xiaolin; Hao, Zefeng - In: Asia Pacific journal of marketing and logistics 36 (2024) 10, pp. 2539-2557

Persistent link: https://www.econbiz.de/10015210810

Unveiling the effects of livestream studio environment design on sales performance : a machine learning exploration

Han, Lintong; Fang, Jiaming; Zheng, Qiqi; George, Benjamin - In: Industrial marketing management : the international … 117 (2024), pp. 161-172

Persistent link: https://www.econbiz.de/10014530409

Consumer responses to elements of visual esthetics on a brand's instagram page

Permell, Solange Renée; Pacheco, Barney G. - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 583-614

Persistent link: https://www.econbiz.de/10014513565

From pixels to engagement : examining the impact of image resolution in cause-related marketing on Instagram

Ryu, Sann - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 709-730

Persistent link: https://www.econbiz.de/10015062847

The impact of live background visual complexity on consumer purchase intention: an eye-tracking study

Tang, Xiaoli; Li, Xiaolin; Hao, Zefeng - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 10, pp. 2539-2557

background visual complexity of live-streaming affects consumers' purchase intention and reveals the underlying mechanisms … through which background visual complexity influences consumers' purchase decisions. Design/methodology/approach The … background visual complexity on consumers' purchase intention, considering three types of background visual complexity (high vs …

Persistent link: https://www.econbiz.de/10015340958

Visual complexity = hedonic? : effects of visually complex packages on consumer perceptions and evaluations of products

Baek, Eunsoo; Huang, Zhihong; Lee, Seojin Stacey - In: Journal of retailing and consumer services 74 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10014364483

How background visual complexity influences purchase intention in live streaming : the mediating role of emotion and the moderating role of gender

Tong, Xinjia; Chen, Yuangao; Zhou, Shasha; Yang, Shuiqing - In: Journal of retailing and consumer services 67 (2022), pp. 1-15

Persistent link: https://www.econbiz.de/10013364477