Social media marketing allows businesses to reach a wide audience and encourage direct interaction between brands and consumers, facilitating two-way communication and relationship building. This approach not only lowers the overall cost of marketing through advanced targeting capabilities, but...

Purpose Historically, research on perceptions of health either converged upon the meanings created and proposed by specialists in the healthcare industry or focused on people who have medical conditions. This approach has failed to capture how the meanings and notions of health have been...