Yang, Yingkui; Jensen, Jan Møller; Jørgensen, René … - In: Businesses 5 (2025) 2, pp. 1-16
This article proposes and tests a conceptual model examining the antecedents of customer satisfaction and loyalty in the Danish banking sector. Given the changing landscape, the importance of personnel contact, the bank's website, and the bank's ethics and reputation are of particular interest....