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Year of publication
Subject
All
Social Web 26,351 Social web 26,320 Internet 19,504 Online-Marketing 15,280 Internet marketing 15,007 Consumer behaviour 12,991 Konsumentenverhalten 12,961 Electronic Commerce 10,997 E-commerce 10,351 Digital platform 8,344 Digitale Plattform 8,344 Online-Handel 6,991 Online retailing 6,988 Theorie 4,514 Theory 4,507 Beziehungsmarketing 4,347 Relationship marketing 4,344 Deutschland 4,044 Germany 3,834 Viral marketing 3,455 Virales Marketing 3,453 Website 3,416 Soziales Netzwerk 3,410 Social network 3,208 Digitalisierung 2,981 Markenführung 2,926 Brand management 2,922 Welt 2,893 World 2,892 Digitization 2,844 Netzwerkökonomik 2,798 Network economics 2,796 Werbewirkung 2,603 Advertising effects 2,589 Digitale Dienste 2,572 Web-based service 2,572 Marketingmanagement 2,550 Marketing management 2,535 USA 2,455 United States 2,394
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Online availability
All
Undetermined 24,113 Free 18,085 CC license 1,730 Digitizable 1
Type of publication
All
Article 42,833 Book / Working Paper 25,844 Journal 150 Other 24
Type of publication (narrower categories)
All
Article in journal 31,607 Aufsatz in Zeitschrift 31,607 Aufsatz im Buch 8,353 Book section 8,353 Graue Literatur 5,898 Non-commercial literature 5,898 Working Paper 4,261 Arbeitspapier 4,163 Hochschulschrift 1,944 Collection of articles of several authors 1,367 Sammelwerk 1,367 Thesis 1,314 Aufsatzsammlung 1,009 Case study 902 Fallstudie 902 Konferenzschrift 598 research-article 513 Conference paper 506 Konferenzbeitrag 506 Ratgeber 350 Guidebook 327 Conference proceedings 295 Amtsdruckschrift 270 Dissertation u.a. Prüfungsschriften 270 Government document 270 Lehrbuch 244 Textbook 188 Collection of articles written by one author 151 Sammlung 151 Handbook 116 Handbuch 116 Article 106 Bibliografie enthalten 101 Bibliography included 101 Forschungsbericht 99 Glossar enthalten 92 Glossary included 92 review 88 Statistik 78 Reprint 76
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Language
All
English 57,890 German 9,560 Undetermined 1,003 French 254 Spanish 73 Italian 49 Russian 46 Polish 40 Portuguese 28 Dutch 19 Romanian 15 Swedish 12 Finnish 8 Lithuanian 6 Serbian 6 Czech 5 Bulgarian 4 Danish 4 Hungarian 4 Slovak 4 Azerbaijani 2 Croatian 2 Multiple languages 2 Norwegian 2 Ukrainian 2 Bosnian 1 Estonian 1 Turkish 1 Chinese 1
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Author
All
Press, World Trade 172 Greenstein, Shane M. 99 Goldfarb, Avi 95 Law, Rob 94 Peitz, Martin 90 Wirtz, Bernd W. 86 Whinston, Andrew B. 81 Tucker, Catherine 78 Dwivedi, Yogesh K. 63 Kreutzer, Ralf T. 62 Tan, Yong 61 Bauer, Hans H. 58 Ghose, Anindya 58 Hess, Thomas 58 Kenney, Martin 58 Skiera, Bernd 57 Giovannetti, Emanuele 56 Krcmar, Helmut 55 Valletti, Tommaso M. 54 Qiu, Liangfei 49 Economides, Nicholas 46 Jullien, Bruno 46 Kuchler, Theresa 44 Ford, George S. 42 Kollmann, Tobias 42 Brynjolfsson, Erik 41 Hong, Yili 41 Fritz, Wolfgang 40 Martínez-López, Francisco J. 40 Smith, Michael D. 40 Stroebel, Johannes 40 Edelman, Benjamin 39 Filieri, Raffaele 39 Jin, Ginger Zhe 39 Knieps, Günter 39 Ockenfels, Axel 39 Athey, Susan 38 Benlian, Alexander 38 Dutton, William H. 38 Waldfogel, Joel 38
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Institution
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IGI Global 332 National Bureau of Economic Research 288 Springer Fachmedien Wiesbaden 197 OECD 129 Europäische Kommission 55 European Commission / Joint Research Centre 53 Organisation for Economic Co-operation and Development 44 European Commission / Directorate-General for the Information Society and Media 43 Nomos Verlagsgesellschaft 42 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 41 European Commission / Directorate-General for Communications Networks, Content and Technology 38 European Commission / Directorate-General for Regional and Urban Policy 37 European Parliament / Directorate-General for Internal Policies of the Union 32 Université Paris-Dauphine (Paris IX) 27 Edward Elgar Publishing 26 Information Resources Management Association 26 International Telecommunications Society 25 Deutsche Bank <Frankfurt am Main> / Research 22 HAL 22 Books on Demand GmbH <Norderstedt> 21 Verlag Dr. Kovač 21 American Marketing Association 20 Springer-Verlag GmbH 18 GFK 17 Springer Gabler <Firma> 17 Consumers, Health, Agriculture and Food Executive Agency 16 Haufe-Lexware GmbH & Co. KG 16 Europäische Kommission / Gemeinsame Forschungsstelle 15 Mathematica Policy Research 15 Center Data 14 European Foundation for the Improvement of Living and Working Conditions 14 European Institute for Gender Equality 14 Friedrich-Schiller-Universität Jena 14 Wageningen Economic Research 14 World Bank 14 Universität Mannheim 13 Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse 12 Universität St. Gallen 12 Technische Universität Dresden 11 epubli GmbH 11
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Published in...
All
Journal of business research : JBR 843 Journal of retailing and consumer services 518 SpringerLink / Bücher 443 Technological forecasting & social change : an international journal 424 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 392 Information systems research : ISR 340 Management science : journal of the Institute for Operations Research and the Management Sciences 308 International journal of internet marketing and advertising : IJIMA 304 Telecommunications policy : the international journal of digital economy, data sciences and new media 304 NBER working paper series 288 Electronic commerce research 286 International journal of business information systems : IJBIS 280 Journal of management information systems : JMIS 248 Tourism management : research, policies, practice 247 Marketing science 232 CESifo working papers 227 International journal of hospitality management 208 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 199 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 199 Online Information Review 199 Psychology & marketing 195 Springer eBook Collection 193 Journal of internet commerce 192 Discussion papers / CEPR 179 Working paper / National Bureau of Economic Research, Inc. 178 Journal of advertising research 172 NBER Working Paper 172 Industrial marketing management : the international journal for industrial and high-tech firms 169 HMD : Praxis der Wirtschaftsinformatik 166 Journal of marketing communications 166 Asia Pacific journal of marketing and logistics 162 International journal of electronic marketing and retailing : IJEMR 161 International journal of advertising : the review of marketing communications 159 Discussion paper series 158 Cogent business & management 156 Business horizons 155 International journal of production research 152 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 150 Management information systems : mis quarterly 150 Journal of travel and tourism marketing 148
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Source
All
ECONIS (ZBW) 64,469 USB Cologne (EcoSocSci) 1,851 Other ZBW resources 1,024 RePEc 1,019 EconStor 253 BASE 124 USB Cologne (business full texts) 109 OLC EcoSci 2
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Showing 1 - 10 of 68,851
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Client-side geospatial visualization for tourism : supporting a leaflet-based web app
Hysenaj, Medjon; Tahiri, Ditmira - In: ENTRENOVA - ENTerprise REsearch InNOVAtion Conference 11 (2025) 1, pp. 1-10
This paper presents the development and implementation of a lightweight, entirely client-side web mapping tool tailored …-scale hospitality providers. The project highlights the potential of open-source web GIS tools in democratizing innovative tourism … technology. Technically, the project demonstrates how an entirely client-side web mapping tool can deliver personalized …
Persistent link: https://www.econbiz.de/10015627463
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Collecting and analyzing user-generated content for decision support in marketing management : an overview of methods and use cases
Baier, Daniel; Decker, Reinhold; Asenova, Yana - In: Schmalenbach journal of business research : SBUR 77 (2025) 3, pp. 419-455
User-generated content (UGC) is generally understood as an expression of opinion in many forms (e.g., complaints, online customer reviews, posts, testimonials) and data types (e.g., text, image, audio, video, or a combination thereof) that has been created and made available by users of...
Persistent link: https://www.econbiz.de/10015543129
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Digital marketing tools for supporting farmhouse development in rural areas : a regional case study
Forleo, Maria Bonaventura; Giaccio, Vincenzo; Spina, … - In: Agricultural and Food Economics : AFE 13 (2025) 1, pp. 1-25
digital marketing approach. The results of the web content analysis suggest that the websites appear unprofessional in terms …
Persistent link: https://www.econbiz.de/10015576583
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Between search and platform : ChatGPT under the DSA
Lorente, Toni; Gardhouse, Kathrin - In: Internet policy review : journal on internet regulation 15 (2026) 1, pp. 1-27
This article examines the applicability of the Digital Services Act (DSA) to ChatGPT, arguing that it should be classified as a hybrid of the two types of hosting services: online search engines and platforms. This requires classifying search engines as hosting services, which we show is...
Persistent link: https://www.econbiz.de/10015618102
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The internet never forgets : a four-step scraping tutorial, codebase, and database for longitudinal organizational website data
Haans, Richard; Mertens, Marc J. - In: Organizational research methods : ORM 29 (2026) 1, pp. 113-141
Persistent link: https://www.econbiz.de/10015574830
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Factors impacting online purchasing spend
Rudansky-Kloppers, Sharon; Bester, P. - In: African journal of science, technology, innovation and … 17 (2025) 2, pp. 252-262
Persistent link: https://www.econbiz.de/10015414617
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Analysis of the use of social media components on Serbian hotels' websites
Ćamilovića, Dragana; Konjikušić, Snežana - In: Naše gospodarstvo : NG 71 (2025) 1, pp. 22-33
The research presented in this paper aims to determine to what extent hotels in Serbia use social media components on their websites. A total of 378 hotel websites in the Republic of Serbia were analysed. For each analysed hotel, the following attributes were observed: region, category, type,...
Persistent link: https://www.econbiz.de/10015395760
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Identifying online user discourses triggered by destination stakeholder reactions
Pikkemaat, Birgit; Pachucki, Christoph; … - In: Tourism review 80 (2025) 2, pp. 586-600
Persistent link: https://www.econbiz.de/10015421772
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Modeling emoji online marketing on websites among young consumers : the moderation effect of age
Maraule, Mihlali; Duffett, Rodney Graeme; Edu, Tudor - In: Future business journal 11 (2025) 1, pp. 1-15
The incorporation of emojis in online marketing can result in positive attitudes toward businesses and brands and purchase intentions among Generation Z consumers. This study aims to integrate various other constructs with Technological Acceptance Model variables to assess emoji online marketing...
Persistent link: https://www.econbiz.de/10015614073
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Social media and mental harms under the Digital Services Act
Pałka, Przemysław; Ilczuk, Ewa - In: Internet policy review : journal on internet regulation 15 (2026) 1, pp. 1-30
Numerous empirical studies indicate that social media use is correlated with, and sometimes might be causing, mental harms like addiction, anxiety and depression, or lowering of cognitive abilities. In 2023, the European Parliament called on the European Commission to introduce new rules to...
Persistent link: https://www.econbiz.de/10015591569
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