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  • Search: subject:"Web 2.0"
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Year of publication
Subject
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Social Web 25,195 Social web 25,194 Online-Marketing 7,747 Internet marketing 7,653 Consumer behaviour 7,438 Konsumentenverhalten 7,436 Soziales Netzwerk 3,142 Online-Handel 3,039 Online retailing 3,038 Social network 2,959 Beziehungsmarketing 2,843 Relationship marketing 2,840 Viral marketing 2,745 Virales Marketing 2,742 Electronic Commerce 2,669 E-commerce 2,574 Web 2.0 technologies 2,274 Web 2.0-Technologien 2,272 Brand management 2,206 Markenführung 2,206 Social media 2,122 social media 2,017 Internet 1,888 Customer integration 1,574 Kundenintegration 1,574 Digital platform 1,392 Digitale Plattform 1,392 Marketingmanagement 1,353 Marketing management 1,348 Markenimage 1,285 Brand image 1,279 Brand 1,170 Markenartikel 1,165 Wissensmanagement 1,027 Social relations 1,017 Soziale Beziehungen 1,017 Knowledge management 1,002 Digitalisierung 1,001 Werbewirkung 968 Advertising effects 967
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Online availability
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Undetermined 11,767 Free 6,303 CC license 729
Type of publication
All
Article 19,265 Book / Working Paper 7,657 Journal 7
Type of publication (narrower categories)
All
Article in journal 15,300 Aufsatz in Zeitschrift 15,300 Aufsatz im Buch 3,447 Book section 3,447 Graue Literatur 1,280 Non-commercial literature 1,280 Working Paper 1,013 Arbeitspapier 1,003 Hochschulschrift 532 Collection of articles of several authors 496 Sammelwerk 496 Case study 437 Fallstudie 437 Aufsatzsammlung 380 Thesis 304 Conference paper 229 Konferenzbeitrag 229 Ratgeber 160 Guidebook 147 Konferenzschrift 142 Lehrbuch 67 Conference proceedings 61 Collection of articles written by one author 58 Sammlung 58 Textbook 50 research-article 49 Dissertation u.a. Prüfungsschriften 44 Handbook 27 Handbuch 27 Forschungsbericht 22 Glossar enthalten 22 Glossary included 22 Amtsdruckschrift 12 Government document 12 Interview 12 Reprint 12 review 11 Article 9 Mehrbändiges Werk 7 Multi-volume publication 7
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Language
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English 24,096 German 2,688 Undetermined 131 French 30 Polish 12 Spanish 10 Italian 4 Portuguese 3 Russian 3 Bosnian 1 Swedish 1
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Author
All
Law, Rob 50 Dwivedi, Yogesh K. 43 Tan, Yong 40 Qiu, Liangfei 39 Kuchler, Theresa 38 Stroebel, Johannes 38 Whinston, Andrew B. 36 Filieri, Raffaele 34 Füller, Johann 33 Bailey, Michael 32 Ozuem, Wilson 29 Hajli, Nick 28 Gu, Bin 26 Loureiro, Sandra Maria Correia 26 Martínez-López, Francisco J. 26 Saxton, Gregory D. 26 Hollebeek, Linda D. 25 Kreutzer, Ralf T. 25 Stephen, Andrew T. 25 Kummer, Michael E. 23 Allcott, Hunt 22 Gentzkow, Matthew Aaron 22 Leimeister, Jan Marco 22 Sabatini, Fabio 22 Vrontis, Demetris 22 Flavián Blanco, Carlos 21 Haenlein, Michael 21 Harrigan, Paul 21 Hinz, Oliver 21 Petrova, Maria 21 Pitt, Leyland F. 21 Richter, Alexander 21 Rita, Paulo 21 Tochtermann, Klaus 21 Agnihotri, Raj 20 Dennis, Alan 20 Rana, Nripendra P. 20 Thaichon, Park 20 Walsh, Gianfranco 20 Gretzel, Ulrike 19
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Institution
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IGI Global 147 Springer Fachmedien Wiesbaden 94 National Bureau of Economic Research 66 European Commission / Joint Research Centre 21 Consumers, Health, Agriculture and Food Executive Agency 15 GFK 15 Center Data 14 Wageningen Economic Research 14 Books on Demand GmbH <Norderstedt> 12 Information Resources Management Association 12 Nomos Verlagsgesellschaft 11 Springer-Verlag GmbH 10 European Commission / Directorate-General for Communications Networks, Content and Technology 9 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 9 American Marketing Association 8 European Commission / Directorate-General for Education, Youth, Sport and Culture 8 European Institute for Gender Equality 8 OECD 8 Technische Universität Dresden 8 Verlag Dr. Kovač 8 European Commission / Directorate-General for the Information Society and Media 7 European University Institute / Robert Schuman Centre for Advanced Studies 7 Friedrich-Schiller-Universität Jena 7 Université Paris-Dauphine (Paris IX) 7 HAL 6 Haufe-Lexware GmbH & Co. KG 6 India Centre for Migration (ICM) 6 Institut für Angewandte Informatik <Dresden> / Privat-Dozentur Angewandte Informatik 6 Springer Gabler <Firma> 6 Springer International Publishing 6 Edward Elgar Publishing 5 European Centre for Disease Prevention and Control 5 European Commission / Directorate-General for Employment, Social Affairs and Inclusion 5 International Telecommunications Society 5 Wiley-VCH 5 epubli GmbH 5 mitp Verlags GmbH & Co. KG 5 Eric Cuvillier <Firma> 4 European Commission / Statistical Office of the European Union 4 European Parliament / Directorate-General for Internal Policies of the Union 4
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Published in...
All
Journal of business research : JBR 565 Journal of retailing and consumer services 361 Technological forecasting & social change : an international journal 264 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 263 SpringerLink / Bücher 203 International journal of internet marketing and advertising : IJIMA 199 Information systems research : ISR 191 Tourism management : research, policies, practice 165 Journal of management information systems : JMIS 153 Psychology & marketing 147 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 145 International journal of hospitality management 136 Electronic commerce research 115 International journal of business information systems : IJBIS 114 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 114 Management science : journal of the Institute for Operations Research and the Management Sciences 112 Business horizons 111 Industrial marketing management : the international journal for industrial and high-tech firms 106 Cogent business & management 105 Journal of marketing communications 104 Journal of internet commerce 99 International journal of advertising : the review of marketing communications 96 Journal of promotion management : innovations in planning and applied research 94 Marketing science 90 International journal of networking and virtual organisations : IJNVO 89 Springer eBook Collection 89 Journal of travel and tourism marketing 88 Management information systems : mis quarterly 88 International journal of consumer studies 85 International journal of electronic marketing and retailing : IJEMR 85 The journal of product & brand management 84 International journal of contemporary hospitality management 82 Journal of electronic commerce research : JECR 81 Journal of marketing 79 Journal of marketing management : MM 79 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 77 The journal of brand management : an international journal 77 Asia Pacific journal of marketing and logistics 75 Journal of hospitality marketing & management 71 Journal of information & knowledge management : JIKM 70
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Source
All
ECONIS (ZBW) 26,321 USB Cologne (EcoSocSci) 276 RePEc 149 Other ZBW resources 122 EconStor 31 USB Cologne (business full texts) 19 BASE 11
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Showing 21 - 30 of 26,929
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Motivating User-Generated Content : Unintended Consequences of Incentive Thresholds
He, Liuyi; Luo, Jifeng; Tang, Yisong; Wu, Zhiyan; Zhang, Han - 2023
While monetary rewards have been widely used by online platforms to motivate user-generated content (UGC) contributions, users may not demonstrate the expected behaviors. Unintended consequences, exemplified by unchanged or reduced UGC contributions, may occur. Through two natural experiments,...
Persistent link: https://www.econbiz.de/10014350540
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Knowledge brokering in an era of communication visibility
Zoonen, Ward van; Sivunen, Anu - In: International journal of business communication : IJBC … 60 (2023) 1, pp. 313-330
Persistent link: https://www.econbiz.de/10014229001
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Merit and monetisation : a study of video game user-generated content policies
Thomas, Amy - In: Internet policy review : journal on internet regulation 12 (2023) 1, pp. 1-28
This article explores the alternative system of contractual regulation that permits monetised user-generated content (UGC) in the video game industry. By situating the user in an industry where it is possible to earn millions from "playing games", this article challenges the assumption in...
Persistent link: https://www.econbiz.de/10014266997
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Web3 and blockchain introduction in blogging to maintain user anonymity in SmartCity
Sharma, Prakhar; Sachdeva, Dakshay; Jain, Divyansh; … - 2023
Data is the new gold, as correctly stated by many people that data is the most valued thing/entity in today's world. Data is sold at a very high price at various levels across various vendors. For example, the data after the analytics on an e-commerce site can be used by any advertisement...
Persistent link: https://www.econbiz.de/10014362433
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Effects of innovative climate, knowledge sharing, and communication on sustainability of digital start-ups : does social media matter?
Tajpour, Mehdi; Hosseini, Elahe; Mohiuddin, Muhammad - In: Journal of open innovation : technology, market, and … 9 (2023) 2, pp. 1-13
Start-ups are built by the charismatic leaders with innovative ideas, creativity, and distinguished expertise. However, they face huge challenges for growth and survival in an uncertain and competitive business eco-system. The aim of the present study is to examine the effect of entrepreneurial...
Persistent link: https://www.econbiz.de/10014364773
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Enhancing social networking learning by using enterprise social networks
Leon, Ramona-Diana; Rodriguez-Rodriguez, Raul; … - In: ENTRENOVA - ENTerprise REsearch InNOVAtion Conference 9 (2023) 1, pp. 400-410
Social networking learning is emerging in light of the European Skills Agenda and technological development. This aims to incorporate learning techniques in social networking environments to foster formal and informal learning. However, the classical customer-oriented social networks provide an...
Persistent link: https://www.econbiz.de/10015052868
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Positively original : effects of mindfulness on social media tweets and sentiment
Errmann, Amy; Kishore, Shohil; Lee, Sanghyub - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 4, pp. 325-331
Persistent link: https://www.econbiz.de/10014381404
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Online communities on competing platforms : evidence from game wikis
Loh, Johannes; Kretschmer, Tobias - In: Strategic management journal 44 (2023) 2, pp. 441-476
Persistent link: https://www.econbiz.de/10014299699
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Consequences of enterprise social media network positions for employees : a literature review and research agenda
Schötteler, Sebastian; Laumer, Sven; Schuhbauer, Heidi - In: Business & information systems engineering 65 (2023) 4, pp. 425-440
Persistent link: https://www.econbiz.de/10014373442
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Factors affecting social commerce intention : an empirical study on social media platforms
Efi̇loğlu Kurt, Özlem; Aktaş, Tuğrul - In: Prizren social science journal 7 (2023) 2, pp. 62-74
Persistent link: https://www.econbiz.de/10014373619
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