Search Results - subject:"Web 2.0"

Digital tracking, gamification, social media, and AI : how technology influences motivation

Woolley, Kaitlin; Sharif, Marissa A. - In: Consumer psychology review 9 (2026) 1, pp. 85-100

Persistent link: https://www.econbiz.de/10015607933

Collecting and analyzing user-generated content for decision support in marketing management : an overview of methods and use cases

Baier, Daniel; Decker, Reinhold; Asenova, Yana - In: Schmalenbach journal of business research : SBUR 77 (2025) 3, pp. 419-455

User-generated content (UGC) is generally understood as an expression of opinion in many forms (e.g., complaints, online customer reviews, posts, testimonials) and data types (e.g., text, image, audio, video, or a combination thereof) that has been created and made available by users of...

Persistent link: https://www.econbiz.de/10015543129

Podcasting management : how audio platforms are shaping business ideas

Madsen, Dag Øivind; Slåtten, Kåre - In: Administrative Sciences : open access journal 15 (2025) 9, pp. 1-13

Podcasts are reshaping how management ideas are disseminated and consumed in the digital age. This conceptual essay applies insights from management fashion theory to analyze how podcasts operate as hybrid media that both mirror and amplify popular business ideas. We explore the interplay among...

Persistent link: https://www.econbiz.de/10015492695

From likes to wallets : exploring the relationship between social media and FinTech usage

Joseph, Mindy; Ouyang, Congrong; White, Kenneth - In: FinTech 4 (2025) 3, pp. 1-29

This study uses national data to contribute to ongoing discussions regarding social media's role in influencing investors in the digital economy. Grounded in social network theory, social media engagement was examined for its influence on FinTech usage, specifically cryptocurrency investments,...

Persistent link: https://www.econbiz.de/10015547374

#blooddonation : how european blood banks use social media to reach donors and non-donors

Ciaușescu, Alexandra; Merz, Eva-Maria; Wit, Arjen de; … - In: Journal of philanthropy 30 (2025) 4, pp. 1-19

Persistent link: https://www.econbiz.de/10015453335

Social media in sport : a systematic review and research agenda using the theory, context, characteristics, and methodology framework

Rai, Jaskirat Singh; Kajla, Tanveer; Itani, Maher; Cho, … - In: International journal of consumer studies 49 (2025) 5, pp. 1-34

Persistent link: https://www.econbiz.de/10015456361

The many socials : how a social enterprise uses social media to communicate social capital-based social value : a case study

Wang, Qian; Hallin, Anette; Lång, Stefan; … - In: Social enterprise journal 21 (2025) 1, pp. 22-45

Persistent link: https://www.econbiz.de/10015420705

We're in this together : visible social support actions in virtual teams using enterprise social media

Henry, Michael S.; Parry, Douglas A.; Le Roux, Daniel B. - In: International journal of business communication : IJBC … 62 (2025) 1, pp. 161-186

Persistent link: https://www.econbiz.de/10015147996

How B2B social media content strategies generate engagement across different social media platforms

Bourguignon, Benoit; Terho, Harri; Hajjem, Ahlem - In: Industrial marketing management : the international … 125 (2025), pp. 413-430

Persistent link: https://www.econbiz.de/10015331938

Cultural differences in microblogging : how Western IT companies adapt Twitter (X) activities to the Chinese Weibo context

Zhang, Shu; Jong, Menno D. T. de; Gosselt, Jordy F. - In: Journal of international consumer marketing 37 (2025) 1, pp. 72-87

Persistent link: https://www.econbiz.de/10015191966