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  • Search: subject:"Web 2.0"
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Year of publication
Subject
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Social Web 25,135 Social web 25,134 Online-Marketing 7,731 Internet marketing 7,637 Consumer behaviour 7,430 Konsumentenverhalten 7,428 Soziales Netzwerk 3,140 Online-Handel 3,032 Online retailing 3,031 Social network 2,957 Beziehungsmarketing 2,839 Relationship marketing 2,836 Viral marketing 2,742 Virales Marketing 2,739 Electronic Commerce 2,664 E-commerce 2,569 Web 2.0 technologies 2,271 Web 2.0-Technologien 2,269 Brand management 2,204 Markenführung 2,204 Social media 2,122 social media 2,017 Internet 1,882 Customer integration 1,573 Kundenintegration 1,573 Digital platform 1,384 Digitale Plattform 1,384 Marketingmanagement 1,347 Marketing management 1,342 Markenimage 1,284 Brand image 1,278 Brand 1,168 Markenartikel 1,163 Wissensmanagement 1,027 Social relations 1,017 Soziale Beziehungen 1,017 Knowledge management 1,002 Digitalisierung 991 Werbewirkung 968 Advertising effects 967
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Online availability
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Undetermined 11,707 Free 6,302 CC license 728
Type of publication
All
Article 19,204 Book / Working Paper 7,657 Journal 7
Type of publication (narrower categories)
All
Article in journal 15,299 Aufsatz in Zeitschrift 15,299 Aufsatz im Buch 3,448 Book section 3,448 Graue Literatur 1,280 Non-commercial literature 1,280 Working Paper 1,013 Arbeitspapier 1,003 Hochschulschrift 532 Collection of articles of several authors 496 Sammelwerk 496 Case study 437 Fallstudie 437 Aufsatzsammlung 380 Thesis 304 Conference paper 229 Konferenzbeitrag 229 Ratgeber 160 Guidebook 147 Konferenzschrift 142 Lehrbuch 67 Conference proceedings 61 Collection of articles written by one author 58 Sammlung 58 Textbook 50 research-article 49 Dissertation u.a. Prüfungsschriften 44 Handbook 27 Handbuch 27 Forschungsbericht 22 Glossar enthalten 22 Glossary included 22 Amtsdruckschrift 12 Government document 12 Interview 12 Reprint 12 review 11 Article 9 Mehrbändiges Werk 7 Multi-volume publication 7
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Language
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English 24,035 German 2,688 Undetermined 131 French 30 Polish 12 Spanish 10 Italian 4 Portuguese 3 Russian 3 Bosnian 1 Swedish 1
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Author
All
Law, Rob 50 Dwivedi, Yogesh K. 43 Tan, Yong 40 Qiu, Liangfei 39 Kuchler, Theresa 38 Stroebel, Johannes 38 Whinston, Andrew B. 36 Filieri, Raffaele 34 Füller, Johann 33 Bailey, Michael 32 Ozuem, Wilson 29 Hajli, Nick 28 Gu, Bin 26 Loureiro, Sandra Maria Correia 26 Martínez-López, Francisco J. 26 Saxton, Gregory D. 26 Hollebeek, Linda D. 25 Kreutzer, Ralf T. 25 Stephen, Andrew T. 24 Kummer, Michael E. 23 Allcott, Hunt 22 Gentzkow, Matthew Aaron 22 Leimeister, Jan Marco 22 Sabatini, Fabio 22 Vrontis, Demetris 22 Flavián Blanco, Carlos 21 Haenlein, Michael 21 Harrigan, Paul 21 Hinz, Oliver 21 Petrova, Maria 21 Pitt, Leyland F. 21 Richter, Alexander 21 Rita, Paulo 21 Tochtermann, Klaus 21 Dennis, Alan 20 Rana, Nripendra P. 20 Thaichon, Park 20 Walsh, Gianfranco 20 Agnihotri, Raj 19 Gretzel, Ulrike 19
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Institution
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IGI Global 147 Springer Fachmedien Wiesbaden 94 National Bureau of Economic Research 66 European Commission / Joint Research Centre 21 Consumers, Health, Agriculture and Food Executive Agency 15 GFK 15 Center Data 14 Wageningen Economic Research 14 Books on Demand GmbH <Norderstedt> 12 Information Resources Management Association 12 Nomos Verlagsgesellschaft 11 Springer-Verlag GmbH 10 European Commission / Directorate-General for Communications Networks, Content and Technology 9 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 9 American Marketing Association 8 European Commission / Directorate-General for Education, Youth, Sport and Culture 8 European Institute for Gender Equality 8 OECD 8 Technische Universität Dresden 8 Verlag Dr. Kovač 8 European Commission / Directorate-General for the Information Society and Media 7 European University Institute / Robert Schuman Centre for Advanced Studies 7 Friedrich-Schiller-Universität Jena 7 Université Paris-Dauphine (Paris IX) 7 HAL 6 Haufe-Lexware GmbH & Co. KG 6 India Centre for Migration (ICM) 6 Institut für Angewandte Informatik <Dresden> / Privat-Dozentur Angewandte Informatik 6 Springer Gabler <Firma> 6 Springer International Publishing 6 Edward Elgar Publishing 5 European Centre for Disease Prevention and Control 5 European Commission / Directorate-General for Employment, Social Affairs and Inclusion 5 International Telecommunications Society 5 Wiley-VCH 5 epubli GmbH 5 mitp Verlags GmbH & Co. KG 5 Eric Cuvillier <Firma> 4 European Commission / Statistical Office of the European Union 4 European Parliament / Directorate-General for Internal Policies of the Union 4
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Published in...
All
Journal of business research : JBR 565 Journal of retailing and consumer services 361 Technological forecasting & social change : an international journal 264 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 263 SpringerLink / Bücher 203 International journal of internet marketing and advertising : IJIMA 199 Information systems research : ISR 191 Tourism management : research, policies, practice 165 Journal of management information systems : JMIS 153 Psychology & marketing 147 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 145 International journal of hospitality management 136 Electronic commerce research 115 International journal of business information systems : IJBIS 114 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 114 Management science : journal of the Institute for Operations Research and the Management Sciences 112 Business horizons 111 Industrial marketing management : the international journal for industrial and high-tech firms 106 Cogent business & management 105 Journal of marketing communications 104 Journal of internet commerce 99 International journal of advertising : the review of marketing communications 96 Journal of promotion management : innovations in planning and applied research 94 Marketing science 90 International journal of networking and virtual organisations : IJNVO 89 Springer eBook Collection 89 Journal of travel and tourism marketing 88 Management information systems : mis quarterly 88 International journal of consumer studies 85 International journal of electronic marketing and retailing : IJEMR 85 The journal of product & brand management 84 International journal of contemporary hospitality management 82 Journal of electronic commerce research : JECR 81 Journal of marketing 79 Journal of marketing management : MM 79 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 77 The journal of brand management : an international journal 77 Asia Pacific journal of marketing and logistics 75 Journal of hospitality marketing & management 71 Journal of information & knowledge management : JIKM 70
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Source
All
ECONIS (ZBW) 26,260 USB Cologne (EcoSocSci) 276 RePEc 149 Other ZBW resources 122 EconStor 31 USB Cologne (business full texts) 19 BASE 11
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Showing 1 - 10 of 26,868
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The many socials : how a social enterprise uses social media to communicate social capital-based social value : a case study
Wang, Qian; Hallin, Anette; Lång, Stefan; … - In: Social enterprise journal 21 (2025) 1, pp. 22-45
Persistent link: https://www.econbiz.de/10015420705
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Social media in sport : a systematic review and research agenda using the theory, context, characteristics, and methodology framework
Rai, Jaskirat Singh; Kajla, Tanveer; Itani, Maher; Cho, … - In: International journal of consumer studies 49 (2025) 5, pp. 1-34
Persistent link: https://www.econbiz.de/10015456361
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How B2B social media content strategies generate engagement across different social media platforms
Bourguignon, Benoit; Terho, Harri; Hajjem, Ahlem - In: Industrial marketing management : the international … 125 (2025), pp. 413-430
Persistent link: https://www.econbiz.de/10015331938
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Cultural differences in microblogging : how Western IT companies adapt Twitter (X) activities to the Chinese Weibo context
Zhang, Shu; Jong, Menno D. T. de; Gosselt, Jordy F. - In: Journal of international consumer marketing 37 (2025) 1, pp. 72-87
Persistent link: https://www.econbiz.de/10015191966
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We're in this together : visible social support actions in virtual teams using enterprise social media
Henry, Michael S.; Parry, Douglas A.; Le Roux, Daniel B. - In: International journal of business communication : IJBC … 62 (2025) 1, pp. 161-186
Persistent link: https://www.econbiz.de/10015147996
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#blooddonation : how european blood banks use social media to reach donors and non-donors
Ciaușescu, Alexandra; Merz, Eva-Maria; Wit, Arjen de; … - In: Journal of philanthropy 30 (2025) 4, pp. 1-19
Persistent link: https://www.econbiz.de/10015453335
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A framework for using social media for organisational learning : an empirical study of South African companies
Moongela, Harry; Hattingh, Marié - In: African journal of science, technology, innovation and … 16 (2024) 6, pp. 761-773
Persistent link: https://www.econbiz.de/10015145492
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Fear of being replaced : the dark side of employee ambassadorship on social media
Sossini, Alessandra; Heide, Mats - In: Corporate communications : an international journal 29 (2024) 7, pp. 58-73
Persistent link: https://www.econbiz.de/10015272615
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User-generated content shapes judicial reasoning : evidence from a randomized control trial on Wikipedia
Thompson, Neil C.; Luo, Xueyun; McKenzie, Brian; … - In: Information systems research : ISR 35 (2024) 4, pp. 1948-1964
Persistent link: https://www.econbiz.de/10015193921
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Intention to purchase through parent blogs : evidence from Poland
Canduela, Jesus; Gdanska-Ast, Monika; Marshall, Kristen; … - In: Journal of internet commerce 23 (2024) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10014447650
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