Baier, Daniel; Decker, Reinhold; Asenova, Yana - In: Schmalenbach journal of business research : SBUR 77 (2025) 3, pp. 419-455
User-generated content (UGC) is generally understood as an expression of opinion in many forms (e.g., complaints, online customer reviews, posts, testimonials) and data types (e.g., text, image, audio, video, or a combination thereof) that has been created and made available by users of...