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  • Search: subject:"Web 2.0-Technologien"
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Year of publication
Subject
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Web 2.0-Technologien 2,284 Web 2.0 technologies 2,281 Social Web 1,613 Social web 1,612 Online-Marketing 583 Internet marketing 544 Soziale Software 426 Wissensmanagement 312 Knowledge management 302 Soziales Netzwerk 302 Consumer behaviour 231 Konsumentenverhalten 231 Öffentlichkeitsarbeit 213 Deutschland 212 Public relations 209 Internet 207 Germany 206 Social network 206 Customer integration 185 Kundenintegration 185 Unternehmen 178 Beziehungsmarketing 157 Relationship marketing 155 Viral marketing 154 World Wide Web 2.0 154 social media 154 Virales Marketing 153 Kommunikation 142 Social media 142 Internal communication 133 Interne Kommunikation 133 Electronic Commerce 132 Knowledge transfer 130 Wissenstransfer 130 Communication 115 E-commerce 113 E-Learning 106 E-learning 105 Social Media 96 Marketing 95
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Online availability
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Undetermined 716 Free 374 CC license 28
Type of publication
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Article 1,641 Book / Working Paper 960 Journal 3
Type of publication (narrower categories)
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Article in journal 1,025 Aufsatz in Zeitschrift 1,025 Aufsatz im Buch 598 Book section 598 Case study 133 Fallstudie 133 Hochschulschrift 113 Collection of articles of several authors 109 Sammelwerk 109 Graue Literatur 99 Non-commercial literature 99 Thesis 80 Aufsatzsammlung 79 Ratgeber 79 Guidebook 76 Working Paper 75 Arbeitspapier 74 Konferenzschrift 27 Lehrbuch 27 Textbook 25 Conference proceedings 17 Conference paper 15 Konferenzbeitrag 15 Collection of articles written by one author 9 Glossar enthalten 9 Glossary included 9 Sammlung 9 Forschungsbericht 7 Handbook 7 Handbuch 7 Dissertation u.a. Prüfungsschriften 4 Fallstudiensammlung 3 Elektronischer Datenträger 2 Interview 2 Accompanied by computer file 1 Amtliche Publikation 1 Article 1 Bibliographie 1 Elektronischer Datenträger als Beilage 1 Enzyklopädie 1
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Language
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English 1,854 German 754 French 5 Polish 1
Author
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Richter, Alexander 19 Koch, Michael 14 Kummer, Michael E. 14 Tochtermann, Klaus 13 Kreutzer, Ralf T. 10 Klamma, Ralf 9 Scott, David Meerman 9 Slivko, Olga 9 Zhu, Feng 9 Kane, Gerald C. 8 Smolnik, Stefan 8 Stocker, Alexander 8 Arazy, Ofer 7 Dannhäuser, Ralph 7 Hauptmann, Stefan 7 Klinke, Sigbert 7 Riemer, Kai 7 Bianchi, Francesco 6 Cao, Yiwei 6 Grothe, Martin 6 Heun, Thomas 6 Kansy, Simone 6 Kind, Thilo 6 Kung, Howard 6 Land, Karl-Heinz 6 McKenzie, David J. 6 Möslein, Kathrin 6 Pleil, Thomas 6 Rumler, Andrea 6 Sarbu, Miruna 6 Stieglitz, Stefan 6 Özler, Berk 6 Back, Andrea 5 Bannour, Karim-Patrick 5 Bentele, Markus 5 Buhse, Willms 5 Clement, Reiner 5 Döbler, Thomas 5 Ebner, Martin 5 Gellatly, Ian R. 5
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Institution
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Springer Fachmedien Wiesbaden 25 IGI Global 18 Books on Demand GmbH <Norderstedt> 4 Springer-Verlag GmbH 4 Technische Universität Dresden 4 Haufe-Lexware GmbH & Co. KG 3 Information Resources Management Association 3 National Bureau of Economic Research 3 Springer International Publishing 3 Apprimus Verlag 2 BITKOM Servicegesellschaft 2 Chartered Institute of Public Relations 2 Deutsche Gesellschaft für Personalführung 2 Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen 2 I-KNOW <7, 2007, Graz> 2 OECD 2 Rheinisch-Westfälische Technische Hochschule Aachen 2 TRIPLE-I <2007, Graz> 2 Technische Universität Dresden / Fakultät für Informatik 2 Universität Osnabrück 2 Verlag Dr. Kovač 2 Workshop GeNeMe <2011, Dresden> 2 B & S Siebenhaar Verlag OHG 1 BIS <11, 2008, Innsbruck> 1 BITKOM Servicegesellschaft <Berlin> 1 Bayerische Landeszentrale für Neue Medien 1 Bundesverband Digitale Wirtschaft 1 Campus Verlag 1 Christian Rieck <Firma> 1 Competence Center Information Systems & Services 1 CoreMedia AG <Hamburg> 1 Deutsche Gesellschaft für Online-Forschung 1 Deutsche Universität für Verwaltungswissenschaften Speyer 1 Deutsche Zentralbibliothek für Wirtschaftswissenschaften 1 Deutscher Marketing-Tag <38, 2010, Dortmund> 1 Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer 1 Deutsches Institut für Entwicklungspolitik 1 European Advertising Academy 1 European Centre for Disease Prevention and Control 1 European Commission / Directorate-General for Translation 1
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Published in...
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SpringerLink / Bücher 67 I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008] 28 HMD : Praxis der Wirtschaftsinformatik 26 Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration 23 Technological forecasting & social change : an international journal 18 Journal of business research : JBR 16 Management information systems : mis quarterly 16 Management science : journal of the Institute for Operations Research and the Management Sciences 16 Information systems research : ISR 15 Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik 15 Journal of management information systems : JMIS 14 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 13 International journal of information technology and management : IJITM 13 Psychology & marketing 13 Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren 13 ZEW discussion papers 13 Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs 12 Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind 12 Journal of information & knowledge management : JIKM 12 Journal of organizational computing and electronic commerce 12 Research 12 International journal of market research : JMRS ; the journal of the Market Research Society 11 Journal of knowledge management 11 Social Software in Unternehmen 11 Springer eBook Collection 11 Business horizons 10 Corporate communications : an international journal 10 Enterprise 2.0 - Die Kunst, loszulassen 10 Enterprise 2.0 - die Kunst, loszulassen 10 Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele 10 International journal of business information systems : IJBIS 10 Journal of travel and tourism marketing 10 Tourism management : research, policies, practice 10 Web 2.0 : neue Perspektiven für Marketing und Medien 10 International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association 9 Public choice 9 Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010 9 Wettbewerbsfaktor Business Software : Prozesse erfolgreich mit Software optimieren ; Berichte aus der Praxis 9 Journal of marketing research 8 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 8
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Source
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ECONIS (ZBW) 2,536 USB Cologne (EcoSocSci) 65 EconStor 3
Showing 1 - 10 of 2,604
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Social media in sport : a systematic review and research agenda using the theory, context, characteristics, and methodology framework
Rai, Jaskirat Singh; Kajla, Tanveer; Itani, Maher; Cho, … - In: International journal of consumer studies 49 (2025) 5, pp. 1-34
Persistent link: https://www.econbiz.de/10015456361
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How B2B social media content strategies generate engagement across different social media platforms
Bourguignon, Benoit; Terho, Harri; Hajjem, Ahlem - In: Industrial marketing management : the international … 125 (2025), pp. 413-430
Persistent link: https://www.econbiz.de/10015331938
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Cultural differences in microblogging : how Western IT companies adapt Twitter (X) activities to the Chinese Weibo context
Zhang, Shu; Jong, Menno D. T. de; Gosselt, Jordy F. - In: Journal of international consumer marketing 37 (2025) 1, pp. 72-87
Persistent link: https://www.econbiz.de/10015191966
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We're in this together : visible social support actions in virtual teams using enterprise social media
Henry, Michael S.; Parry, Douglas A.; Le Roux, Daniel B. - In: International journal of business communication : IJBC … 62 (2025) 1, pp. 161-186
Persistent link: https://www.econbiz.de/10015147996
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#blooddonation : how european blood banks use social media to reach donors and non-donors
Ciaușescu, Alexandra; Merz, Eva-Maria; Wit, Arjen de; … - In: Journal of philanthropy 30 (2025) 4, pp. 1-19
Persistent link: https://www.econbiz.de/10015453335
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Collecting and analyzing user-generated content for decision support in marketing management : an overview of methods and use cases
Baier, Daniel; Decker, Reinhold; Asenova, Yana - In: Schmalenbach journal of business research : SBUR 77 (2025) 3, pp. 419-455
User-generated content (UGC) is generally understood as an expression of opinion in many forms (e.g., complaints, online customer reviews, posts, testimonials) and data types (e.g., text, image, audio, video, or a combination thereof) that has been created and made available by users of...
Persistent link: https://www.econbiz.de/10015543129
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From likes to wallets : exploring the relationship between social media and FinTech usage
Joseph, Mindy; Ouyang, Congrong; White, Kenneth - In: FinTech 4 (2025) 3, pp. 1-29
This study uses national data to contribute to ongoing discussions regarding social media's role in influencing investors in the digital economy. Grounded in social network theory, social media engagement was examined for its influence on FinTech usage, specifically cryptocurrency investments,...
Persistent link: https://www.econbiz.de/10015547374
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Podcasting management : how audio platforms are shaping business ideas
Madsen, Dag Øivind; Slåtten, Kåre - In: Administrative Sciences : open access journal 15 (2025) 9, pp. 1-13
Podcasts are reshaping how management ideas are disseminated and consumed in the digital age. This conceptual essay applies insights from management fashion theory to analyze how podcasts operate as hybrid media that both mirror and amplify popular business ideas. We explore the interplay among...
Persistent link: https://www.econbiz.de/10015492695
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The many socials : how a social enterprise uses social media to communicate social capital-based social value : a case study
Wang, Qian; Hallin, Anette; Lång, Stefan; … - In: Social enterprise journal 21 (2025) 1, pp. 22-45
Persistent link: https://www.econbiz.de/10015420705
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Fear of being replaced : the dark side of employee ambassadorship on social media
Sossini, Alessandra; Heide, Mats - In: Corporate communications : an international journal 29 (2024) 7, pp. 58-73
Persistent link: https://www.econbiz.de/10015272615
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