Search Results - subject:"Web 20"

Digital tracking, gamification, social media, and AI : how technology influences motivation

Woolley, Kaitlin; Sharif, Marissa A. - In: Consumer psychology review 9 (2026) 1, pp. 85-100

Persistent link: https://www.econbiz.de/10015607933

How B2B social media content strategies generate engagement across different social media platforms

Bourguignon, Benoit; Terho, Harri; Hajjem, Ahlem - In: Industrial marketing management : the international … 125 (2025), pp. 413-430

Persistent link: https://www.econbiz.de/10015331938

We're in this together : visible social support actions in virtual teams using enterprise social media

Henry, Michael S.; Parry, Douglas A.; Le Roux, Daniel B. - In: International journal of business communication : IJBC … 62 (2025) 1, pp. 161-186

Persistent link: https://www.econbiz.de/10015147996

Cultural differences in microblogging : how Western IT companies adapt Twitter (X) activities to the Chinese Weibo context

Zhang, Shu; Jong, Menno D. T. de; Gosselt, Jordy F. - In: Journal of international consumer marketing 37 (2025) 1, pp. 72-87

Persistent link: https://www.econbiz.de/10015191966

Podcasting management : how audio platforms are shaping business ideas

Madsen, Dag Øivind; Slåtten, Kåre - In: Administrative Sciences : open access journal 15 (2025) 9, pp. 1-13

Podcasts are reshaping how management ideas are disseminated and consumed in the digital age. This conceptual essay applies insights from management fashion theory to analyze how podcasts operate as hybrid media that both mirror and amplify popular business ideas. We explore the interplay among...

Persistent link: https://www.econbiz.de/10015492695

Social media in sport : a systematic review and research agenda using the theory, context, characteristics, and methodology framework

Rai, Jaskirat Singh; Kajla, Tanveer; Itani, Maher; Cho, … - In: International journal of consumer studies 49 (2025) 5, pp. 1-34

Persistent link: https://www.econbiz.de/10015456361

#blooddonation : how european blood banks use social media to reach donors and non-donors

Ciaușescu, Alexandra; Merz, Eva-Maria; Wit, Arjen de; … - In: Journal of philanthropy 30 (2025) 4, pp. 1-19

Persistent link: https://www.econbiz.de/10015453335

The many socials : how a social enterprise uses social media to communicate social capital-based social value : a case study

Wang, Qian; Hallin, Anette; Lång, Stefan; … - In: Social enterprise journal 21 (2025) 1, pp. 22-45

Persistent link: https://www.econbiz.de/10015420705

Client-side geospatial visualization for tourism : supporting a leaflet-based web app

Hysenaj, Medjon; Tahiri, Ditmira - In: ENTRENOVA - ENTerprise REsearch InNOVAtion Conference 11 (2025) 1, pp. 1-10

This paper presents the development and implementation of a lightweight, entirely client-side web mapping tool tailored for users of short-term rental platforms. By leveraging Leaflet.js, OpenStreetMap data, and custom GeoJSON layers, the application enables location-aware experiences without...

Persistent link: https://www.econbiz.de/10015627463

Leveraging social media for sustainable fashion : how brand and user-generated content influence Gen Z's purchase intentions

El-Shihy, Dina; Awaad, Sarah - In: Future business journal 11 (2025) 1, pp. 1-13

Purpose This study examines how brand‑generated content (BGC) and user‑generated content (UGC) on TikTok and Instagram shape Gen Z consumers' purchase intentions for sustainable fashion. It also investigates the mediating role of social media engagement (SME) in these relationships....

Persistent link: https://www.econbiz.de/10015614020