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  • Search: subject:"Web Tracking"
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Year of publication
Subject
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Web analytics 282 Webanalyse 282 Social Web 116 Social web 116 Online-Marketing 79 Internet marketing 77 Consumer behaviour 61 Konsumentenverhalten 61 Website 33 Electronic Commerce 30 Internet 28 Data Mining 27 Web 2.0 technologies 26 Web 2.0-Technologien 26 Data mining 25 E-commerce 25 Online retailing 25 Online-Handel 25 Deutschland 20 Search engine 20 Suchmaschine 20 Germany 19 USA 19 United States 19 Beziehungsmarketing 17 Big Data 17 Data protection 17 Relationship marketing 17 Datenschutz 16 Advertising effects 15 Viral marketing 15 Virales Marketing 15 Werbewirkung 15 Big data 14 Marketing management 14 Marketingmanagement 14 Brand management 12 Internet usage 12 Internetnutzung 12 Markenführung 12
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Online availability
All
Undetermined 72 Free 47 CC license 1
Type of publication
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Article 202 Book / Working Paper 96
Type of publication (narrower categories)
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Article in journal 135 Aufsatz in Zeitschrift 135 Aufsatz im Buch 55 Book section 55 Graue Literatur 23 Non-commercial literature 23 Working Paper 22 Arbeitspapier 19 Hochschulschrift 16 Case study 13 Fallstudie 13 Collection of articles of several authors 12 Sammelwerk 12 Thesis 10 Aufsatzsammlung 4 Conference paper 4 Konferenzbeitrag 4 Ratgeber 4 Guidebook 3 Article 2 Conference proceedings 2 Glossar enthalten 2 Glossary included 2 Handbook 2 Handbuch 2 Konferenzschrift 2 Amtsdruckschrift 1 Collection of articles written by one author 1 Forschungsbericht 1 Government document 1 Sammlung 1
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Language
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English 251 German 48
Author
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Peukert, Christian 11 Aguiar, Luis 9 Ullrich, Hannes 9 Duso, Tomaso 7 Hannane, Jonas 7 Tucker, Catherine 6 Bergemann, Dirk 5 Bonatti, Alessandro 5 Chiou, Lesley 5 Coppola, Andrea 4 Seabold, Skipper 4 Sigala, Marianna 4 Ayanso, Anteneh 3 Benamar, Hedi 3 Christou, Evangelos 3 Foucault, Thierry 3 Gretzel, Ulrike 3 Mkono, Muchazondida 3 Vega, Clara 3 Askegaard, Søren 2 Batikas, Michail 2 Bechtold, Stefan 2 Bosangit, Carmela 2 Braun, Gabriele 2 Burbary, Ken 2 Buttle, Francis A. 2 Capelle-Blancard, Gunther 2 Cardoso, Flavia 2 Colleoni, Elanor 2 Colt, Laura 2 Gabl, Sabrina 2 Garbuio, Massimo 2 Gloor, Peter A. 2 Groeger, Lars 2 Guercini, Simone 2 Hai-Jew, Shalin 2 Harrigan, Paul 2 Hemann, Chuck 2 Hemetsberger, Andrea 2 Hoberg, Philipp 2
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Institution
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Springer Fachmedien Wiesbaden 2 Academy of Marketing 1 Galileo Press 1 IGI Global 1 National Bureau of Economic Research 1 Rheinisch-Westfälische Technische Hochschule Aachen 1 Universität Regensburg / ibi research 1 Verlag Dr. Kovač 1 Workshop on E-Business <10, 2011, Schanghai> 1 World Tourism Organization 1 epubli GmbH 1 marketing-Börse GmbH 1
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Published in...
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HMD : Praxis der Wirtschaftsinformatik 7 Journal of advertising research 5 Research in consumer behavior 5 Technological forecasting & social change : an international journal 5 Consumer culture theory 4 International marketing in the fast changing world 4 Journal of business research : JBR 4 Journal of internet commerce 4 Journal of marketing management : MM 4 Tourism sensemaking : strategies to give meaning to experience 4 Business ethics : a European review 3 Cowles Foundation Discussion Paper 3 Discussion papers / CEPR 3 Electronic commerce research and applications 3 International journal of contemporary hospitality management 3 International journal of networking and virtual organisations : IJNVO 3 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 3 Rheinwerk Computing 3 Social media listening and monitoring for business applications 3 Tourism management perspectives : TMP 3 Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings 2 Corporate communications : an international journal 2 DIW Discussion Papers 2 Digitale Kommunikation 2 Discussion papers / Deutsches Institut für Wirtschaftsforschung 2 E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers 2 E-marketing ; Vol. 1 2 European journal of marketing : EJM 2 Handbook of qualitative research methods on human resource management : innovative techniques 2 International journal of arts management 2 International journal of business information systems : IJBIS 2 International journal of electronic business 2 International journal of hospitality management 2 International journal of internet marketing and advertising : IJIMA 2 Journal of business ethics : JOBE 2 Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing 2 Journal of electronic commerce research : JECR 2 Journal of fashion marketing and management 2 Journal of management information systems : JMIS 2 Journal of vacation marketing : an international journal 2
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Source
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ECONIS (ZBW) 293 EconStor 5
Showing 1 - 10 of 298
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Privacy policies and consumer data extraction : evidence from US firms
Ramadorai, Tarun; Uettwiller, Antoine; Walther, Ansgar - In: Review of finance : journal of the European Finance … 29 (2025) 5, pp. 1337-1367
Persistent link: https://www.econbiz.de/10015459414
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Identifizierung von Technologie- und Innovationstrends der Berliner Wirtschaft auf Basis von Webseiten-Analysen : Ergebnisbericht : Studie im Auftrag der Technologiestiftung Berlin
Rammer, Christian; Kinne, Jan; Argus, Simon; Luipold, Uwe - 2025
Persistent link: https://www.econbiz.de/10015543163
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Returns to data: Evidence from web tracking
Ullrich, Hannes; Hannane, Jonas; Peukert, Christian; … - 2024
Tracking online user behavior is essential for targeted advertising and is at the heart of the business model of major online platforms. We analyze tracker-specific web browsing data to show how the prediction quality of consumer profiles varies with data size and scope. We find decreasing...
Persistent link: https://www.econbiz.de/10014635081
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Cover Image
Returns to Data: Evidence from Web Tracking
Ullrich, Hannes; Hannane, Jonas; Peukert, Christian; … - 2024
Tracking online user behavior is essential for targeted advertising and is at the heart of the business model of major online platforms. We analyze tracker-specific web browsing data to show how the prediction quality of consumer profiles varies with data size and scope. We find decreasing...
Persistent link: https://www.econbiz.de/10015061967
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Do financial advisors have different beliefs than lay people?
Rumpf, Matthias; Chaliasos, Michaēl; Kosyakova, Tetyana; … - 2024
Persistent link: https://www.econbiz.de/10015079940
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Handwerk in regionalen Innovationssystemen : eine Webscraping-Analyse
Proeger, Till; Alhusen, Harm <Jr.>; Meub, Lukas; Bizer, … - 2024
Regionale Innovationssysteme (RIS) beschreiben das Zusammenwirken von Unternehmen, dem Hochschulsystem und staatlichen Akteuren, wobei die Innovations- und Wettbewerbsfähigkeit einer Region im Fokus steht. Dabei ist die Weitergabe innovativen Wissens aus dem Bereich von Forschung und...
Persistent link: https://www.econbiz.de/10015080972
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Returns to data : evidence from web tracking
Ullrich, Hannes; Hannane, Jonas; Peukert, Christian; … - 2024
Tracking online user behavior is essential for targeted advertising and is at the heart of the business model of major online platforms. We analyze tracker-specific web browsing data to show how the prediction quality of consumer profiles varies with data size and scope. We find decreasing...
Persistent link: https://www.econbiz.de/10014632288
Saved in:
Cover Image
Returns to data : evidence from web tracking
Ullrich, Hannes; Hannane, Jonas; Peukert, Christian; … - 2024
Tracking online user behavior is essential for targeted advertising and is at the heart of the business model of major online platforms. We analyze tracker-specific web browsing data to show how the prediction quality of consumer profiles varies with data size and scope. We find decreasing...
Persistent link: https://www.econbiz.de/10014632380
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Cover Image
Big-Data-Einblicke in den Ausbildungsmarkt : eine Analyse von Mindest-Schulabschlüssen in Online-Stellenanzeigen für Ausbildungsplätze
Schnelle, Caroline - 2024
Persistent link: https://www.econbiz.de/10015076745
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Daten als Wettbewerbsvorteil: Regulierer und Wettbewerbsbehörden sollten aufmerksam bleiben
Ullrich, Hannes; Hannane, Jonas; Duso, Tomaso; Peukert, … - In: DIW Wochenbericht 90 (2023) 27, pp. 366-373
Persistent link: https://www.econbiz.de/10014318948
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