Search Results - subject:"Web2"

We're in this together : visible social support actions in virtual teams using enterprise social media

Henry, Michael S.; Parry, Douglas A.; Le Roux, Daniel B. - In: International journal of business communication : IJBC … 62 (2025) 1, pp. 161-186

Persistent link: https://www.econbiz.de/10015147996

How B2B social media content strategies generate engagement across different social media platforms

Bourguignon, Benoit; Terho, Harri; Hajjem, Ahlem - In: Industrial marketing management : the international … 125 (2025), pp. 413-430

Persistent link: https://www.econbiz.de/10015331938

The many socials : how a social enterprise uses social media to communicate social capital-based social value : a case study

Wang, Qian; Hallin, Anette; Lång, Stefan; … - In: Social enterprise journal 21 (2025) 1, pp. 22-45

Persistent link: https://www.econbiz.de/10015420705

Cultural differences in microblogging : how Western IT companies adapt Twitter (X) activities to the Chinese Weibo context

Zhang, Shu; Jong, Menno D. T. de; Gosselt, Jordy F. - In: Journal of international consumer marketing 37 (2025) 1, pp. 72-87

Persistent link: https://www.econbiz.de/10015191966

A framework for using social media for organisational learning : an empirical study of South African companies

Moongela, Harry; Hattingh, Marié - In: African journal of science, technology, innovation and … 16 (2024) 6, pp. 761-773

Persistent link: https://www.econbiz.de/10015145492

Web 2 adoption and performance of telecommunication firms in Ghana : a study of MTN Ghana

Bediako, Evans Kofi; Gonu, Eric; Agyei, Paul Mensah; … - In: Cogent business & management 11 (2024) 1, pp. 1-21

Web 2.0 networks have provoked a revolution in the last years due to their capacity to modify human relationships …, particularly in business contexts. Social capital, as a crucial intangible asset embedded in Web 2.0 networks, can be extremely … helpful to build and optimize personal and organizational performance. The study analysed the influence of web 2 adoptions on …

Persistent link: https://www.econbiz.de/10014519143

Fear of being replaced : the dark side of employee ambassadorship on social media

Sossini, Alessandra; Heide, Mats - In: Corporate communications : an international journal 29 (2024) 7, pp. 58-73

Persistent link: https://www.econbiz.de/10015272615

How to cook a meme : exploring content strategies in brand and user-generated memes on Instagram

Agrawal, Ashima; Sharma, Daneshwar; Mishra, Manoj Kumar; … - In: Cogent business & management 11 (2024) 1, pp. 1-18

In the realm of marketing, capturing the attention of Millennials and Generation Z individuals, known for their short attention spans and ad-skipping tendencies, presents a formidable challenge for marketers. Memes have emerged as a short form of content infused with humour, allowing brands to...

Persistent link: https://www.econbiz.de/10015427223

Intention to purchase through parent blogs : evidence from Poland

Canduela, Jesus; Gdanska-Ast, Monika; Marshall, Kristen; … - In: Journal of internet commerce 23 (2024) 1, pp. 1-25

Persistent link: https://www.econbiz.de/10014447650

The Content of tweets and the usefulness of YouTube and instagram in corporate communication

Bilinski, Pawel - In: The European accounting review 33 (2024) 1, pp. 279-311

Persistent link: https://www.econbiz.de/10014583999