Organizations communicate across many channels, yet official websites remain a controlled, authoritative space where firms articulate identity and strategy. This study examines how Croatia's top enterprises (n = 100) describe themselves on their websites and which emotional tones they use to...

This article critically examines the discourse of ‘bring your whole self to work’ within the diversity, equality, and inclusion (DEI) narratives of investment banks. While inclusion is often framed as essential for leveraging diversity, scholars argue that ‘whole self’ approaches risk...

This study aimed to identify the impact of the e-marketing mix on brand equity in the Jordanian banking sector. This study used a descriptive analysis approach. The study population consisted of all (13) commercial banks in Jordan listed on the Amman Stock Exchange. A random sample of...

Digital analytics literature has received increasing research attention regarding website cookies owing to the implementation of the General Data Protection Regulation (GDPR) and its role in online privacy decisions and data collection. However, there is still a gap in the literature about...

With the growing social concern for corporate sustainability, organizations are under increasing pressure to communicate their sustainability efforts transparently and effectively. Websites, driven by their participatory nature, have emerged as pivotal platforms for such communication and a key...