This paper argues that although there are benefits to be derived from the use of website technologies, despite their public pronouncements, actors from governments and the private sector have been equally guilty of not recognizing their importance. Some development actors seemingly see their...

The Internet has fundamentally changed communication among consumers and is likely to impose similar changes for marketing in general. As a result, marketers face a great number of challenges arising from the need to incorporate a growing number of new technologies into their communication,...