to strong effect size and the influence of a website's quality on the impact on visitors' buying intention varies … touchpoints' effects on buying behavior, we combine insights from both streams of research to highlight the role of website … quality in determining touchpoint performance along the customer journey. Practitioners can use these insights to allocate …

. Specifically, it examines the relationship between perceived service quality, perceived website quality, and perceived reputation … stronger when perceived risk is high. Trust significantly mediates the relationship between perceived service quality, website … quality reputation, and online purchase intention. This work furthers web-store decision makers' understanding of the …

. Specifically, it examines the relationship between perceived service quality, perceived website quality, and perceived reputation … stronger when perceived risk is high. Trust significantly mediates the relationship between perceived service quality, website … quality reputation, and online purchase intention. This work furthers web-store decision makers’ understanding of the …