Search Results - subject:"Werbewirkung"

Unfaithful brands : how brand attachment can lead to negative responses to influencer marketing campaigns

Bentley, Kara; Rajagopal, Priyali; Kulow, Katina - In: Journal of consumer psychology : JCP ; the official … 35 (2025) 2, pp. 169-184

Persistent link: https://www.econbiz.de/10015358369

The effects of advertising disclosure regulations on social media : evidence from Instagram

Ershov, Daniel; Mitchell, Matthew F. - In: The Rand journal of economics 56 (2025) 1, pp. 74-90

Persistent link: https://www.econbiz.de/10015372956

Assessing the effectiveness of prosocial activism within sponsored influencer posts on product promotion

Gao, Liyu; Marder, Ben; Lacka, Ewelina; Colliander, Jonas - In: Psychology & marketing 42 (2025) 1, pp. 214-235

Persistent link: https://www.econbiz.de/10015372974

Authenticity perceptions of informational and transformational advertising : decoding the role of construal level mindset

Papadopoulou, Christina; Hultman, Magnus; Oghazi, Pejvak - In: Psychology & marketing 42 (2025) 3, pp. 817-841

Persistent link: https://www.econbiz.de/10015373260

Can('t) touch this : the effect of form realism and product domain in virtual influencer endorsements

Ozdemir, Ozan; Karabulut, Feyzan; Messinger, Paul R. - In: Journal of retailing 101 (2025) 2, pp. 298-310

Persistent link: https://www.econbiz.de/10015427559

Delight my brain and my eyes : credibility and aesthetic judgments of endorsers

Volkmer, Sara Alida; Meißner, Martin - In: Journal of retailing and consumer services 84 (2025), pp. 1-9

Persistent link: https://www.econbiz.de/10015441682

Behind the screens : privacy and advertising preferences in VoD : the role of privacy concerns, persuasion knowledge, and experience

Paliński, Michał; Jusypenko, Bartosz; Hardy, Wojciech - In: Journal of retailing and consumer services 84 (2025), pp. 1-14

Persistent link: https://www.econbiz.de/10015441733

'Cookie-less' identification for/against privacy?

Sivan-Sevilla, Ido; Parham, Patrick; McGuigan, Lee - In: Internet policy review : journal on internet regulation 14 (2025) 3, pp. 1-27

'The advertising industry's anticipated shift away from third-party cookies led to the proliferation and normalisation of first-party identification architectures online. Marketed as 'privacy-friendly,' the new technologies promise to deliver the efficiencies that advertisers have become...

Persistent link: https://www.econbiz.de/10015442421

TV advertising in Russian FMCG sector : the analysis of expenditure and brand strategies under Russia-Ukraine conflict

Golovanova, Anna M. - In: Russian journal of economics 11 (2025) 2, pp. 215-236

The paper is devoted to econometric analysis of the impact of Russia-Ukraine conflict, which started in February 2022, on TV advertising strategies of fast-moving consumer goods (FMCG) companies. With the help of quantitative methods, the study analyzes changes in TV advertising expenditures of...

Persistent link: https://www.econbiz.de/10015443331

Targeting audience personas with programmatic geographic segments using unsupervised methods

Noorithaya, Viraj - In: IIMB Management Review 37 (2025) 1, pp. 2-14

The digital advertising industry, where clients advertise to existing and potential customers through digital channels, is going through a rapid transformation. This is necessitated by evolving privacy laws such as General Data Protection Regulation (GDPR) and California Consumer Privacy Act...

Persistent link: https://www.econbiz.de/10015444172