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Search: subject:"Werbewirkung"
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Subject
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Werbewirkung
7,801
Advertising effects
7,576
Werbung
3,706
Advertising
3,659
Konsumentenverhalten
3,462
Consumer behaviour
3,448
Online-Marketing
2,039
Internet marketing
2,030
Markenführung
1,102
Brand management
1,101
Markenimage
957
Brand image
945
Social Web
607
Social web
606
USA
598
United States
595
Brand
499
Markenartikel
497
Theorie
488
Deutschland
487
Theory
482
Germany
455
Marketingmanagement
449
Marketing management
446
Emotion
438
Celebrity endorsement
435
Celebrity-Werbung
435
Werbepsychologie
421
Psychology of advertising
408
Fernsehwerbung
370
Television advertising
367
Zielgruppe
360
Target group
355
advertising
337
Experiment
310
Wahrnehmung
262
Viral marketing
257
Virales Marketing
257
Perception
256
Product placement
234
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Online availability
All
Undetermined
2,741
Free
1,272
Type of publication
All
Article
5,674
Book / Working Paper
2,210
Journal
27
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All
Article in journal
5,061
Aufsatz in Zeitschrift
5,061
Aufsatz im Buch
609
Book section
609
Graue Literatur
455
Non-commercial literature
455
Working Paper
374
Hochschulschrift
354
Arbeitspapier
351
Thesis
248
Collection of articles of several authors
81
Sammelwerk
81
Dissertation u.a. Prüfungsschriften
61
Case study
46
Fallstudie
46
Bibliografie enthalten
43
Bibliography included
43
Aufsatzsammlung
37
Conference paper
32
Konferenzbeitrag
32
Lehrbuch
26
Konferenzschrift
22
Textbook
21
Collection of articles written by one author
18
Ratgeber
18
Sammlung
18
Guidebook
16
Reprint
12
Systematic review
12
Übersichtsarbeit
12
Conference proceedings
10
Mehrbändiges Werk
6
Multi-volume publication
6
Amtsdruckschrift
5
Bibliografie
5
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5
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4
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4
Handbuch
4
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2
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English
6,821
German
1,051
Undetermined
30
French
9
Italian
2
Polish
2
Spanish
2
Portuguese
1
Russian
1
Swedish
1
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Author
All
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Esch, Franz-Rudolf
40
Bauer, Hans H.
32
Dens, Nathalie
31
Eisend, Martin
29
Diehl, Sandra
28
Septianto, Felix
25
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Huber, Frank
20
Pauwels, Koen
20
Reijmersdal, Eva A. van
20
Rosengren, Sara
19
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Bellman, Steven
18
Chang, Chingching
18
Dahlén, Micael
18
Yoon, Sukki
18
Hudders, Liselot
17
Mueller, Barbara
17
Nufer, Gerd
17
Gröppel-Klein, Andrea
16
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Schwaiger, Manfred
16
Smit, Edith G.
16
Chan, Kara
15
Geuens, Maggie
15
Muehling, Darrel D.
15
Phau, Ian
15
Srinivasan, Shuba
15
Tucker, Catherine
15
Varan, Duane
15
Franses, Philip Hans
14
Poels, Karolien
14
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Institution
All
Springer Fachmedien Wiesbaden
23
National Bureau of Economic Research
22
Deutsche Werbewissenschaftliche Gesellschaft
6
Fachhochschule Reutlingen / European School of Business
5
Technische Universität Braunschweig
5
Erasmus Research Institute of Management
4
IP Deutschland GmbH <Köln>
4
Österreichische Werbewissenschaftliche Gesellschaft
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
Shaker Verlag
3
Springer Gabler <Firma>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
Books on Demand GmbH <Norderstedt>
2
Compagnon-Marktforschungs-Institut <Stuttgart>
2
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
2
European Advertising Academy
2
Helmut-Schmidt-Universität
2
Herbert von Halem Verlag
2
IGI Global
2
IP Deutschland GmbH <Kronberg>
2
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
OECD
2
Peter Lang GmbH
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Advertising Effectiveness Research Forum <1998>
1
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
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Published in...
All
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
215
Journal of business research : JBR
201
Journal of marketing communications
186
International journal of advertising : the review of marketing communications
184
Psychology & marketing
117
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
SpringerLink / Bücher
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of global marketing
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
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Source
All
ECONIS (ZBW)
7,702
USB Cologne (EcoSocSci)
171
EconStor
28
OLC EcoSci
6
USB Cologne (business full texts)
2
RePEc
2
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71
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
72
Media multitasking, advertising appeal, and gender effects
Garaus, Marion
;
Wolfsteiner, Elisabeth
- In:
Review of managerial science : RMS
17
(
2023
)
2
,
pp. 539-567
Persistent link: https://www.econbiz.de/10014266515
Saved in:
73
Incentive misalignments in programmatic advertising : evidence from a randomized field experiment
Frick, Thomas W.
;
Belo, Rodrigo
;
Telang, Rahul
- In:
Management science : journal of the Institute for …
69
(
2023
)
3
,
pp. 1665-1686
Persistent link: https://www.econbiz.de/10014305001
Saved in:
74
How do brand communication and brand personality shape consumer loyalty?
Heleta Švrakić, Emilija
;
Arslanagić-Kalajdžić, Maja
- In:
Economic and business review : EBR
25
(
2023
)
2
,
pp. 118-127
Persistent link: https://www.econbiz.de/10014309208
Saved in:
75
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
76
Make it part of the story : the role of product placement prominence and integration in fashion and beauty blogs among young digital natives
Cárdaba, Miguel A. M.
;
Fernández Pardo, Ana
;
Martinez, L.
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
2
,
pp. 157-172
Persistent link: https://www.econbiz.de/10014290744
Saved in:
77
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
78
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
79
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
80
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
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