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Online-Marketing
8,717
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8,714
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7,402
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6,099
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6,099
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6,061
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4,497
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4,496
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1,466
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Pelsmacker, Patrick de
58
Gierl, Heribert
52
Eisend, Martin
48
Taylor, Charles Raymond
48
Okazaki, Shintaro
37
Dens, Nathalie
32
Kaiser, Harry M.
30
Mueller, Barbara
28
Huh, Jisu
27
Septianto, Felix
27
Yoon, Sukki
27
Dahlén, Micael
26
Diehl, Sandra
26
Yoon, Hye Jin
26
Reijmersdal, Eva A. van
25
Tucker, Catherine
25
Bellman, Steven
24
Reid, Leonard N.
24
Stafford, Marla Royne
24
Terlutter, Ralf
24
Douglas, Susan P.
23
Dwivedi, Yogesh Kumar
23
Samiee, Saeed
23
Ford, John B.
22
Laroche, Michel
22
Pitt, Leyland F.
22
Rosengren, Sara
22
Skiera, Bernd
22
Diamantopoulos, Adamantios
21
Law, Chun Hung Roberts
21
Manrai, Ajay K.
21
Goldfarb, Avi
20
Malthouse, Edward C.
20
Wilbur, Kenneth C.
20
Chan, Kara
19
Choi, Yung Kyun
19
Esch, Franz-Rudolf
19
Hudders, Liselot
19
Ko, Eunju
19
Koslow, Scott
19
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Dialog Marketing Competence Center <Kassel>
1
Federal Trade Commission
1
Global Marketing Conference <2012, Seoul>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
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Journal of business research : JBR
581
Journal of advertising research
458
Journal of advertising : official publication of the American Academy of Advertising
273
International journal of advertising : the quarterly review of marketing communications
269
Journal of marketing communications
255
Journal of retailing and consumer services
242
International journal of advertising : the review of marketing communications
231
International journal of internet marketing and advertising : IJIMA
201
Journal of advertising
168
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
168
Psychology & marketing
163
Journal of global marketing
162
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
152
Management science : journal of the Institute for Operations Research and the Management Sciences
150
Journal of promotion management : JPM
148
Journal of marketing
137
European journal of marketing : EJM
136
Journal of international marketing
128
International marketing review
127
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
Journal of marketing research : JMR
121
Industrial marketing management : the international journal for industrial and high-tech firms
118
Journal of promotion management : innovations in planning and applied research
116
International journal of hospitality management
110
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
110
Tourism management : research, policies, practice
93
International journal of electronic marketing and retailing : IJEMR
92
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
90
Business horizons
89
European journal of operational research : EJOR
88
Journal of international consumer marketing
85
Technological forecasting & social change : an international journal
85
The journal of product & brand management
85
Marketing intelligence & planning
84
Health marketing quarterly
83
Journal of marketing management : MM
83
Young consumers : insight and ideas for responsible marketers
83
Asia Pacific journal of marketing and logistics
81
Journal of internet commerce
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ECONIS (ZBW)
20,483
EconStor
7
USB Cologne (business full texts)
3
RePEc
3
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1
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
3
Advertising of a national importance the Swedish Advertisers' Association and the institutionalization of Sweden's international advertising 1955-1972
Funke, Michael
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014315010
Saved in:
4
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
5
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
6
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
7
Online advertising and real estate sales : evidence from the housing market
Zhang, Xiuzhi
;
Zhang, Ying
;
Lin, Zhijie
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 605-622
Persistent link: https://www.econbiz.de/10014251734
Saved in:
8
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
9
Privacy concerns matter, knowledge does not : investigating effects of online behavioral advertising among Chinese and dutch adults
Zhang, Dong
;
Voorveld, Hilde
;
Boerman, Sophie C.
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 392-410
Persistent link: https://www.econbiz.de/10014416051
Saved in:
10
Is VR always better for destination marketing? : comparing different media and styles
Griffin, Tom
;
Guttentag, Daniel
;
Lee, Seung Hwan Mark
; …
- In:
Journal of vacation marketing
29
(
2023
)
1
,
pp. 119-140
Persistent link: https://www.econbiz.de/10014246955
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